Taixiang cellar x ancient one design
Youth wine The new generation of beautiful soy sauce wine.
Small bottles play with big ideas.
It's a bottle, and it's art.
It's a bottle cap, it's a wine glass.
It's a bottle, and it's also a wine dispenser.
Won the iF and MUSE International Design Awards.
For 3 consecutive weeks, it has occupied the first place in hot sales.
It has been on the market for 7 days and is selling 10w bottles +
Dominating the Douyin hot list for three weeks.
It was launched in the middle of 21 years and sold more than 100 million by the end of the year.
It has been plagiarized by hundreds of wine companies.
Tips: Ancient One Design Original Production.
Patent certificate + copyright certificate.
All have been completed piracy, please think again.
Ancient One's service content:Product strategy combing and refining, soy sauce wine bottle design, soy sauce wine gift box packaging design, liquor bottle gift box proofing, liquor product picture rendering, liquor product photography.
Background:Taixiangjiao, which began in the 50s, is one of the two state-owned distilleries in Moutai Town, a time-honored brand in Guizhou, and has joined hands with Guyi Design to create its full line of products. It is mainly divided into two sections: online: Youth, Time, and Years (listed); Offline: Temporarily confidential (coming soon). Next, I will bring you the online model: "Youth" Xiao Erliang sauce liquor packaging design sharing, Xiao Erliang design plan was finalized in early January, and then the two sides spent more than 4 months to perfect landing, 7 times 3D mold, 5 times sample mold, n times of detail polishing, from the initial light bottle body, to the 16 vertical lines of the bottle body on the market, and then to the bottle cap specifications, and the tightness of the bottle, the friction and shock resistance of the cap and the bottle and so on n details, its final market feedback is also gratifying.
Title of Work:Taixiang Cellar - Youth.
Customer Name:Guizhou Taixiang Cellar Liquor Industry***
Service content:Sauce flavor liquor bottle gift box design.
Service Team:Ancient One · Brand Packaging Design Department.
Design Ideas:The original Taiwanese shaped transparent bottle, the new generation of beautiful soy sauce wine. The whole case is designed in the main direction: "old wine wears new clothes, restores the appearance of old wine", focuses on the key points in stages, implements it in batches and phases, continues the "Taiwan" bottle creativity of the main line product in the design of the youth and small two, and carries out creative design again in combination with consumer use scenarios, showing the convenience of a bottle with multiple uses. With "Taiwan" as the brand symbol, the value proposition of Taixiangjiao's classic old liquor is disseminated, and the public's cognition of the old liquor is symbolized, and the brand product power is reshaped.
Inherit the round bottle design of thatched wine.
Giving a new aesthetic expression.
Mellow and transparent, wisdom is revealed.
Hold the bottle in one hand.
Enhance the experience of actual use.
16 edged bottles.
Add light refraction beauty.
The old wine wears new clothes, and the new generation of good-looking soy sauce wine, the cups and bottles are one, which is the bottle cap and the wine glass. Greedy cup and love lamp, experience the fun of good wine.
It is not only a bottle of wine, but also a complete set of wine utensils, the bottle cap is a delicate small wine glass, the bottle body is removed from the stopper that is the wine dispenser, the eagle beak wine, the wine is clean and neat. The contrast between the traditional Chinese polymer wood color plug and the glass material breaks the cliché impression of traditional liquor. Wine bottle wine utensils are wine bottles and wine separators. Making the best use of things is not only the pursuit of environmental protection, but also a kind of wisdom of life.
Taixiang Cellar - Youth.
It's not just a bottle of soy sauce.
Authentic thatch. Pure grain brewing.
The new generation of beautiful soy sauce wine.
Old wine wears new clothes.
Restore the appearance of classic old wine.
Special note: The work has been put into the market, the copyright has been copyrighted, please do not plagiarize, misappropriate, the copyright belongs to the original ancient design; Taixiangjiao Youth Xiaoer two liquor packaging design, Ancient One Design Brand Editorial Department Integration, Wine Wear New Clothes, Design Find Ancient One, If there is **, please indicate that it is from Ancient One, thank you! Keywords in this article: liquor packaging design, Shenzhen liquor design company, Taixiangjiao, ancient one design.