What do young people like about this day?In Shanghai, Big World has become a popular choice. Every night, young audiences line up to enter the small theater of Big World, and after the end, they squat at the back door of Big World on Ninghai East Road, waiting to take a photo with their beloved actors. This century-old world has added a new nightlife scene to Shanghai's young people.
Recently, the traffic of the big world has increased again. Hu Yanbin's team cooperated with the big world in the two-dimensional drama "Time**People" to start a long-term residency, and this **drama adapted from the popular animation works in the Guochuang District of Station B quickly topped the Shanghai drama ** drama high score list after the first week of performance.
What is the success of this performing arts space?Xu Li, deputy general manager of Great World, explained: "Hu Yanbin's team has taken a fancy to the influence of Great World as a performing arts consumption agglomeration area and hopes to perform here. For the sake of this drama, we even gave it the space that was originally used for the Great World Centennial Exhibition. ”
The big world is adjusted to appeal to young people. They pioneered the popular immersive game drama and gathered the two major IPs of Happy Twist and Maoyan Entertainment, which are very popular among young people. In addition, ** dramas, dramas, talk shows and many performances are coming, and the number of performances is expected to exceed 10,000 a year. As a result, it has become a cultural landmark with the largest concentration of performing arts spaces, the most diverse forms and the largest number of performances in the country.
The performance production company values the agglomeration effect, and Big World holds a large-scale comic exhibition once a month, providing a broad platform for young people who like the second dimension to understand performance information such as "Time ** People".
The popular IP chose to settle in the big world, focusing on the agglomeration effect of performing arts. And the big world also has deeper considerations, Xu Li explained: "China's ** drama market has really developed for less than ten years, how should we cultivate this market?."First of all, we need to attract more people to the theater. It is a good way to introduce the IP familiar to young people into ** dramas. She took "Time ** People" as an example, this super IP has a large number of fans, and they will step into the ** drama market for this IP and introduce new audiences to the market.
Big World will cooperate with big IP every month to expand new fields, combine big IP with performing arts, and create more new formats.
The reason why the big world attracts young people is not only acting, but also another reason. 27-year-old Zhu Linlin patronizes Big World every week. "When I was a child, my parents took me to play here, and now I take them to experience it. Not only does she accompany her parents, but she also gathers with friends downstairs for dinner, goes upstairs to perform, and even meets the actors who have just finished the performance after the show.
Big World not only provides a performing arts venue, but also promotes the integration of consumption. From the restaurant on the first floor to the drama bar on the fourth floor, performing arts and consumption are perfectly integrated. The products of the shows, the craft beers named after the plays, and even the meet-and-greets of the actors here are all creating more surprises for young people.
For young people, Big World is not only a theater, but also a gathering area that integrates consumption and performing arts.