In the current compact car market, major brands have appeared, and the competition is fierce, but the strength and sales volume are not always proportional. A star car could be overshadowed by a powerful car, like Hyundai's Sporty Festa. This car is equipped with 1The 5T engine has a strong power, reaching 200 horsepower, and the appearance is even more fashionable and dynamic, which seems to be favored by young people. However, 191 units were sold last month, and the total sales in the past year were only 3,874 units, with an average monthly sales of barely more than 100 units. This result makes one wonder what factors make it difficult for this powerful model to win the favor of the market
The Ford Focus, which is also in the compact family car market, was also in the limelight. However, time has passed, and now the Focus is almost at risk of discontinuing production, with sales falling to 15 units in October alone, 52 in August and 24 units in September. This sales performance is really surprising, because Fox itself has not lost its formidable strength. This 2022 model has a guide price of 1198-14.Between 580,000 yuan, the cost performance is relatively high, and there is still some room for price reduction.
In terms of exterior design, Focus focuses on stable households. The front of the car adopts Ford's latest design language, with rounded and attractive lines. However, this may be a hidden danger for Fox. In today's increasingly fashionable world, the younger generation of consumers is more inclined to pursue unique, avant-garde designs, and it is clear that Fox lacks some innovation in this regard. This may be one of the reasons for the decline in sales.
Vehicle space is also a point that consumers are extremely concerned about when buying a car. The Focus's overall spatial performance, while adequate, didn't surprise people much. The length of the car is 4672mm, and the wheelbase is 2705mm, which is relatively decent. For larger consumers, or with a full load in the back, it may feel a little cramped. If the length of the car can be slightly lengthened and the wheelbase can be increased, it will help solve the Focus's shortcomings in terms of space and improve the competitiveness of the vehicle.
Entering the car, the Focus's interior design is relatively conservative. The symmetrical layout creates a homely atmosphere, but it also makes the interior feel a bit old-fashioned. Hard plastics dominate in lower-spec models, while soft materials are relatively rare. Of course, this is also a case that is taken into account. However, with the market's pursuit of a sense of technology in the car, innovation in interior design will become a key factor in enhancing the competitiveness of the model.
In terms of power, the Focus has obvious advantages, equipped with a 1The 5-ton high-power engine produces 177 hp and 243 Nm of torque, mated to a 6-speed automatic transmission. This powertrain is enough to occupy a place in the market, but in actual driving, the frustration of upshifting has become a point of dissatisfaction for some consumers. In terms of fuel consumption, the data between 8-10 liters per 100 kilometers also affects the competitiveness of Focus in the urban transportation market to a certain extent.
Overall, there seems to be some disconnect between strength and sales of the Ford Focus. Although the exterior and interior are relatively conservative, and there are some problems with space and fuel consumption, the power performance is excellent, and it is relatively close to the people, and still has a certain market competitiveness. Perhaps, through some micro-innovations in appearance, interior, space, etc., Focus can find its own position in the fierce market competition and win the favor of more consumers. In the future competition in the auto market, Focus may be able to rejuvenate itself and live up to its former glory.