In October 2022, our team operated a product for refrigerator deodorization, because our friends are very optimistic about this product, and we have an unprecedented "depth" of cooperation with the brand.
Generally, the cooperation between our team and the brand is in the form of pure commission, and this time we even relocated all the people who are mainly involved in the operation to the brand's factory.
However, there was a problem when determining the promotion budget, and the brand could not come up with any promotion budget.
After discussion, we started all the work according to the conditions of zero budget.
The production cost of chemical products is relatively low, and the product power of this product is still okay.
In 3 months, Tmall's performance has reached 6000+ monthly sales, and Douyin's own live broadcast + influencers have reached 400+ per day.
In December, the owner of the brand suddenly approached me to terminate the cooperation.
The reason was that a friend of his introduced a company.
The initial cost is 20w
I was stunned.
After learning about the specific cooperation plan, our team directly withdrew.
Because we heard about a very weird promotion plan.
I also learned about this company from the side, and it is purely about cutting leeks.
And this brand is a clinical trial product, because this company has not really landed once.
Until September 2023, I have been urging the brand to pay off the 60w commission owed...
The company that came after is now ** no longer accepted.
The 20W ticket does not include any substantial promotion fee.
In 1 year, only one live broadcast was arranged, and 400 orders were shipped.
Such people, to be honest, do not deserve sympathy at all.
It was the most difficult time to work with me, and my salary had been owed for a long time.
It slowly got better, but I didn't expect to make leeks.
In response to the old saying, "Earn money by luck, lose by strength".
In fact, this brand represents a group of people in reality.
Unwilling to be ordinary, the status quo is miserable, and I am eager to find a breakthrough if I don't know anything about it."
If one of these factors is missing, leeks will not be cut.
The owners of the vegetable market, whether their business is good or bad, never listen to the success master
Nowadays, our team is making a cosmetics online**.
It is mainly divided into two parts: domestic products and first-line famous products.
Later, the company actually found me after looking at my circle of friends.
He didn't even let me go.
As a courtesy, I received him anyway
Afterwards, my friend told me that it had been 1 year, and Mr. Liu's playing style had not been upgraded, and even his speech skills had not changed.
The pricing of all the products of the cosmetics we do now is "floor price".
Whether it is a domestic product or a first-line brand, the ** of all products is low to the point of doubt for ordinary consumers.
The place of profit is not in selling goods at all.
This Mr. Liu also said that there are a lot of talent resources, and beauty products are the best.
A person who doesn't even know the basic operations and rules of each platform.
After reading a few ** on the Internet, I was able to "cut the boss's leeks".
The reason for this is that the bosses want it too much.
It's that the bosses are in too difficult situations now, and they are eager to break through the city everywhere, and they have lost their basic judgment ability.
Listen to the other party talk about a few things that are more bullish, and say that a few people who are more bullish will "disarm".
My view is that the way of doing business has changed dramatically.
Bosses must keep up with the pace of the times and learn Xi new ways of playing and playing.
To what extent do you want to learn?
At least you don't get taken away by a trick that sounds good.
Judgment comes from how calm you are and your knowledge of the industry you work in.
Bosses, the cut-off hand that is eyeing you may have just read a marketing ** from the Internet the night before.
Right in front of you, I'm pointing out the country.
If you are calm and knowledgeable, and ask some industry insiders to evaluate the solutions you hear or send me a private message.
I believe that you will go from "leeks to swords".
If you or your friends are facing the risk of "being cut leeks" in the near future, please leave a message to discuss.