Hello everyone, I'm the cloth boy. Today, we continue to elaborate on the copywriting of [K100-"The Causes of Corporate Culture"]. 
Chapter 2 Don't forget the original: the success gene of the enterprise in the past originated from the founder and the core team
There is no such thing as a business without culture. No matter what kind of enterprise, there is already a certain culture, such as in the process of enterprise development and growth, there are many remarkable outstanding people and deeds, and there are many unique management ideas and methods. Therefore, corporate culture is by no means a tree without roots, water without a source, and it is by no means a slogan or slogan copied by hand. Cultural construction is not "shaped" on vacant land like building a house, but is gradually developed from the past success genes of the enterprise. 
Corporate culture originates from the founder and the core team, they are the success gene of the enterprise in the past, the most valuable spiritual wealth of the enterprise, and the corporate culture should be inherited and carried forward, especially when the organization continues to achieve success, its culture is more convincing.
Any viable organization, such as those century-old stores or multinational enterprises, most of them have a unique, market- and historically-tested cultural concept, which is the seed of corporate culture, the root of the enterprise, and the foundation of the enterprise.
For example, Tong Ren Tang's ancient motto "although the production is complicated, we must not dare to save labor, although the taste is expensive, we must not dare to reduce material resources", which was first seen in 1706 in the founder of Tong Ren Tang Pharmacy Le Fengming compiled the "Tong Ren Tang Medicine Description", which is now already a household name, and the quality concept based on the spirit of integrity embodied behind it has been learned by many enterprises and used to educate their employees. (*Tong Ren Tang official website).
Similarly, Colis Potter Huntington, the founder of a foreign shipyard, famously said, "We build good ships, make some money if we can, lose some money if necessary, but always build good ships." The original words of the ancient adage are, "We shall build good ships here, at a profit if we can, at a loss if we must, but always good ships."Today it is still the basis of the shipyard's work ethic and is likewise cited by many companies, some even putting it directly on their official website. Note: This shipyard is the Newport News Shipbuilding (NNS), which was founded in 1886 and is currently the only builder of aircraft carriers in the United States Navy and the world's largest aircraft, as well as one of the two builders of nuclear-powered submarines (**Huntington Ingalls Industries official website introduction).
Therefore, the cultural construction of enterprises can be imitated and used for reference, but they cannot be directly copied. If you ignore the inheritance of the company's successful genes, you will lose your roots and forget your rootsThe culture "shaped" in this way is difficult to produce a psychological fit with employees, and it can only be "flowers in the mirror and moon in the water". 
Chapter 3 Focus on the Future: Expectations for the Future Success of the Enterprise.
The essence of culture is the underlying logic and the highest program for the survival and development of enterprises, so the culture we need is the culture that enables enterprises to live, live well and live for a long time!
Corporate culture cannot exist independently as a single additional behavior, it must be combined with the development stage and operation level of the enterprise to serve the development strategy of the enterprise. Similarly, different strategies shape and reinforce different cultures, as shown in the diagram above. 
For example, one of the five core values of Thai chemical giant Indorama Ventures: "Diversity is our strength."(Diversity is our strength)", the interpretation is: as a global company we value the variety of knowledge, perspectives and experiences in our organization, and draw strength from these to fuel our competitiveness(As a global company, we value and draw strength from the knowledge, perspectives, and experiences in our organization to enhance our competitiveness.) ）
Culture is a tradition of the group, a kind of normality, which is formed in the medium and long term unconsciously with the development of the enterprise. So, why go out of your way to build culture?Is it just to decorate the façade of the business?
It's very busy to do business, and I don't have time to do useless things!The business society is full of competition, and the law of competition is the survival of the strong. The purpose of corporate culture construction is to make the group more competitive and allow enterprises to survive in the cruel market competition. 
It can be said that the main criterion for judging the quality of a corporate culture is to see whether the corporate culture can enhance the competitiveness of the enterprise. Any culture that is conducive to the improvement of the competitiveness of enterprises is an advanced culture, otherwise it is a backward culture. An excellent enterprise must have an excellent corporate culture. Excellent corporate culture is the fundamental reason for the growth of enterprises.
Case: Zhao Wuling King Hu Fu Riding Archery] Zhao Wuling King asked Zhao Ren to wear Hu Ren's tight clothes, tie his waist with a belt, and straddle the horse to practice riding and archery. Through the reform of "Yi Hu Fu, Changing the Military System, and Xi Cavalry and Archery" ("Historical Records of the Zhao Family"), the strength of Zhao was enhanced, and the territory of Zhao increased greatly in more than ten years, changing the situation of the entire Warring States.
Chapter 4 Integration of External: Excellent culture outside the enterprise, such as the culture of a benchmark enterprise or the culture brought by new employees.
Unfold the long scroll of history, from the Zhao Wuling King Hufu riding and shooting, to the Sinicization reform of Emperor Xiaowen of the Northern Wei Dynasty;From "Luoyang Family Learns Hu Le" ("Liangzhou Xing", Wang Jian of the Tang Dynasty) to "Wanli Qiang People Exhaust Han Songs" ("Five Songs of Triumph", Shen Kuo of the Northern Song Dynasty), from Tang Xuanzang's westward journey to learn scriptures to the Arabic translation movement, cultural innovation and development are inseparable from exchanges and references between different cultures.
It is not difficult to learn from the corporate culture of other enterprises, and there are many ways to learn now, and those with a large budget can participate in internal training, open classes or online coursesIf you have a small budget, you can read books, articles, various online materials and real-time push information;You can also participate in forums, salons or related associations, or many excellent enterprises have also opened the channel for visiting and exchanging, you can sign up for it yourself, or you can participate in a groupAt the same time, you can also do a good job in the experience collection of newly recruited employees, and the human resources department should design a special collection**.
Although I am relatively homely, in the process of engaging in corporate culture work, I still have the opportunity to go out to study many times, such as participating in salons and forums such as human resources, corporate culture, and EAP employee careI have visited and exchanged with benchmark enterprises such as Desheng Mansion and Good-Technetium Electronics, and introduced some learning experience or experience into the work of the enterprise, such as EAP employee care projects, happy four-leaf clover four seasons employee activities, unattended integrity supermarket, corporate library, etc.
Of course, these are the "techniques" in the corporate culture, and the most important thing for us is to learn the "Tao" of other enterprises, learn their entrepreneurial spirit, core values, and so on.
Moreover, as mentioned earlier, the corporate culture of others can not be blindly copied and copied, and the correct attitude should be analytical, critically learned, dialectically trade-offs, and choose the good and follow.
In the process of developing corporate culture courses, I have collected a lot of corporate cultural concepts or values, and sorted out 12 of them high-frequency keywords for your reference, the details are as follows:
1) Achieve customers;(2) Continuous innovation;(3) Pursuit of excellence;(4) Sincerity and trustworthiness;(5) Win-win cooperation;(6) Employee-oriented;(7) Pragmatic;(8) Success on the right path;(9) Solidarity and cooperation;(10) Have the courage to take responsibility;(11) Avenue to Jane;(12) Forever passionate.
The copywriting content of the tenth ppt "Causes of Corporate Culture" in the corporate culture series of tutorials has been written, and the amount of information is still very large. Everyone is tired and rests for a while, and then patiently digests it later.
Thank you very much for your support to the cloth boy, the content of the courseware only represents personal views, for reference only, and please give us advice.
In the future, I will continue to update the copywriting content of courseware works, if you are interested, please continue to pay attention. To be continued......