On December 27, the group standard of the National Federation of Commercial Newspapers "Enterprise Brand Safety Information Public Opinion Management Specification" was held at Nanchang Institute of Technology.
Huang Zhu, Director of the Rights and Interests Protection Working Committee of the All-China Federation of Commercial Newspapers, Zhang Zhaoxia, Secretary of the Party Committee of the School of Humanities and Arts, Nanchang Institute of Technology, Wan Fenfen, Dean, Professor Zhu Zhining, expert representative, Associate Professor Zhang Lan, representative of the drafter, Fu Ronghuanyu Investment Consultant (Beijing), Shanghai Midu Technology Co., Ltd., Jiangxi Dingshi Media, Hunan Nanhua Biotechnology, Hills, (Changsha) Science and Technology Research Institute, and nearly 100 members of the drafting team and drafting units from all over the country participated.
In accordance with the requirements of the "Measures for the Management of Group Standards of the All-China Federation of Commercial Newspapers", the Working Committee for the Protection of Rights and Interests is designated to take the lead in organizing the formulation of the group standards for the "Standards for the Management of Public Opinion on Enterprise Brand Security Information". The group standard of "Enterprise Brand Safety Information Public Opinion Management Specification" has completed the standard formulation process of project establishment, preparation and drafting, soliciting opinions, review, revision, review, approval and filing, and has been approved and officially released by the National Federation of Commercial Newspapers.
After the promulgation of the group standard of "Enterprise Brand Safety Information Public Opinion Management Specification", it can not only provide a reference basis for the public network channels of enterprises and institutions in the process of cleaning up and self-inspection, but also spur enterprises and institutions to effectively control their official publicity platforms and internal network environment (such as various instant messaging tools DingTalk, QQ, WeChat groups and other new tools and platforms), screen risk keywords and communication volume through big data, establish a systematic and standardized self-inspection and self-examination system, and further strengthen the Guide and build a solid protective network for the prevention and control of public opinion risks. (Du Xiaobing, Wan Peng).