The cultural ideology is clear and practical, and the roadmap and task book of propaganda, ideological and cultural work in the new era are clarified, and the direction is pointed out for the construction of the county-level financial center. Liuyang Rong ** Center deeply studies and implements Xi cultural thoughts, implements the spirit of the national and provincial propaganda, ideological and cultural work conferences, opens a new era of in-depth integration and development with reform and innovation, and strives to create a new mainstream of the county with diverse forms, advanced means and competitiveness.
Pay attention to singing from high places, highlight the quality of content, and continue to expand the mainstream**. Cultural thoughts, especially the important exposition of the general secretary on the integrated development of the county, are the "lighthouse" and "beacon" leading the construction of the county-level financial center. Regardless of the changes of the times and the changes of communication, only content with thought, depth and temperature can have communication value. It is necessary to adhere to the high-quality creation to enhance the core competitiveness and mainstream guidance. In recent years, we have held high the banner, kept integrity and innovation, adhered to the unwavering "party media surname party", and committed to "singing in high places", the mainstream is stronger, and the party's voice is spread more openly, widely and deeply. Launched theme planning such as "Under the Guidance of Socialism with Chinese Characteristics in the New Era - New Era, New Journey, New Great Cause" and "The Glory of the 20th National Congress of the Communist Party of China Shines on the Liuyang River", showing the "Liuyang Practice" of implementing new ideas, practicing new ideas, and embodying new actions. Among them, "Tide Rises in the East, Looking for the Top 100 "Common Wealth" Password" won the second prize of the 33rd China News Award, which is the first time in the history of Liuyang journalism; "** Dream on the Field" won the first prize of Hunan News Award; Helped form the "CCTV Liuyang Week", and was awarded the excellent communication collective of Hunan Satellite TV for 6 consecutive years.
Focus on digging deep potential, highlighting the mobility of communication, and constantly accelerating innovation and integration. The general secretary pointed out that it is necessary to adhere to the mobile-first strategy and build its own mobile communication platform. It is necessary to adhere to mobile-first and integrated development, break the operation mode with the first unit as the unit, and promote the deep integration of various elements such as manpower, information and media through architecture remodeling, process optimization, and platform reengineering, so as to form a diversified communication pattern. In accordance with the requirements of "the main force fully marches into the main battlefield", we will create the mainstream commanding heights of the "Pocket Liuyang" client to achieve independent and controllable technology and content. The client has more than 3.5 million users, 650,000 registered users, and a total of 12 visits700 million person-times, by the Propaganda Department of the Central Committee of the People's Republic of China as one of the "7 exemplary county financial clients" in the country, on the list of ** Internet Information Office of the "Internet News Information Source Unit". In the next step, we will build a new communication platform, integrate county resources, continue to improve the whole value chain, smart city data chain, cross-border integration industrial chain and regional alliance cooperation chain, and promote the deep integration of first-class elements, regions, industries, projects, institutions, talents and other elements.
Pay attention to the end of the force, highlight the localization of services, and comprehensively empower grassroots governance. The general secretary stressed that "it is necessary to do a good job in the construction of county-level financial centers, and better guide the masses and serve the masses". As the closest new mainstream to the grassroots people, county-level financial integration is of great significance to promoting the modernization of grassroots governance. We focus on "local communication", highlight localization, and effectively open up the "last meter" to connect and serve the masses. In accordance with the functional positioning of "mainstream first-class position, comprehensive service platform, and community information hub", 33 "smart city" applications such as "civilized practice in the new era", "village (resident) representatives contact and serve the masses", "clean and honest Liuyang on the cloud" and "fireworks cloud" have been developed to provide citizens with interactive and experiential party building services, government services, people's livelihood services, and dispute mediation services. In the next step, we will be guided by the five thinking of strategy, platform, integration, head, and industry, improve service quality and efficiency, empower grassroots governance, systematically and high-level drawing a digital picture of Liuyang, and build a first-class county (city) comprehensive service platform in China. (The author is the secretary of the party group and director of the Liuyang Rong ** Center).
Selected from "Xinxiang Review" Issue 23, 2023).
He Honglian: Spread the voice of the party with a lightweight narrative Xiao Buwen: Firmly grasp the party's cultural leadership Hao Tao: Earnestly undertake the new cultural mission Wang Derong: Fully understand the principled requirements of the "seven efforts".
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