When the first rays of the new year illuminate the Shuguang Monument located in Wenling Shitang, Taizhou, Zhejiang, 2024 has arrived, and a bright day begins.
At this moment, Bright Dairy is waiting with the people of the whole country. As early as a few hours ago, it cooperated with ** in Zhejiang, Shanghai, Shandong, Heilongjiang, Guizhou, Hainan and other places to conduct slow live broadcasts, showing the magnificent scene of the dawn of the New Year illuminating the land of China in an all-round, multi-angle and large-scale manner.
A good day starts with the light, and a good year starts with the light.
Recently, the TV series "Flowers" has been released. The sharp-eyed audience found that there was "light" everywhere - the bright milk box hanging on the red wall tiles, the bright banner advertisements on the bus, the bright fresh milk shared by the protagonists, and the butterfly crisp ...... of the bright milk shedThey are not only props, but also the feelings and memories of generations of Shanghainese. Nowadays, these "bright" have a new connotation, from scientific and technological innovation to digital driven, from high-quality products to the most intimate service, the continuous creativity of the century-old dairy enterprise Bright Dairy is contributing to the people's better life.
In the past 2023, the "bright" highlights are full of -
In May, the 10th anniversary of the strategic cooperation between Bright Dairy and China's lunar exploration project and the quality assurance benchmarking upgrade conference with the theme of "Casting Aerospace Quality and Creating a Bright Future" was successfully held in Beijing People's Society, which is not only a positive affirmation of China's lunar exploration project to help Bright Dairy in the past ten years to help the development of the aerospace industry, but also the mission of Bright Dairy to plant a solid innovation-driven foundation and constantly rejuvenate itself.
In August, before the arrival of the country's first ecological day, Bright Dairy, as the first dairy company in the industry to carry out the green action of milk cartons, upgraded the "milk carton action" to "milk packaging action", and the milk packaging action has covered 90 cities across the country, with nearly 10 million milk cartons, helping low-carbon environmental protection has become a new fashion.
In September, the 5th China Quality Conference hosted by the State Administration for Market Regulation was held in Chengdu. This is the highest-standard, largest and most influential international quality conference in the field of quality in China, focusing on the unique quality reform and innovation experience of all walks of life in China. Bright Dairy became the only leading dairy company to participate in the exhibition, showing the quality management and quality innovation achievements of Chinese dairy enterprises in multiple dimensions on the spot, and also gave a promise to the world - "Made in China" has the confidence and confidence to benchmark the world, serve the public, and give back to the society, so that more people can feel the joy of deliciousness and health.
On the occasion of the Mid-Autumn Festival, in order to carry forward the charm of Chinese millennium civilization and convey the spirit of sports struggle, Bright Dairy held the "Full Moon Bright Rhythm Ceremony" activity to interpret the power of different oriental culture, inherit the oriental charm, pay tribute to the spirit of sportsmanship, and become a phenomenal cultural festival on the eve of the Mid-Autumn Festival and National Day. In addition, as a strategic partner of the 2nd World Design Capital Conference 2023, Bright Dairy has injected fresh and bright power into this world-class design event with innovative achievements, becoming the only company to hold a press conference during the conference.
In addition to these events, the power of "light" can be seen everywhere, penetrating into all aspects of people's clothing, food, housing and transportation.
"Many new products" is consumers' intuitive feeling of Bright Dairy's products. In 2023, Bright Dairy will develop and launch many new products such as Guangming Changyou 0 belly dan flavored fermented milk, raw DHA milk, Guangming x White Rabbit crispy ice cream, and Jianneng Zhaoyue probiotic powder. Nine products in three series of Bright Milk Powder have completed the registration of the new national standard, and the three series of Bright Youyou, Bright Ranch and Bright Zhiyou have all been put on sale.
"More IP" is another deep impression of the time-honored brand to the market, Bright Dairy empowers the brand with the spirit of "rhyme", and constantly demonstrates the power of the brand: empowering the big brand with the IP of "Chinese women's volleyball team", and helping the women's volleyball team in various competitions throughout the process;As a founding partner, we sponsored the 2023 SVS Shanghai Virtual Sports OpenJoin hands with super traffic IPs such as Shangbo and Shangmeiying to launch co-branded packaging, empower brands with new designs, new packaging and new products, and lead the world fashion wave with national trends.
"More activities" is the new label of Bright Dairy: as a strategic partner of the official League of Legends event, it has exclusively built an LPL communication wall and become an Internet celebrity check-in destinationSponsor the 2023 Shanghai Rolex Masters, and give the spokesperson "Shanghai Xiaonan" Zhang Zhizhen to conquer the world stage;Become a full strategic partner of the "22nd China Shanghai International Arts Festival", bringing together wonderful works from all over the world;The title presents a number of art exhibitions such as "Sunrise - Brightness: Monet's Sunrise Impression", "Monet & Impressionist Masters Exhibition", "Botticelli and the Renaissance" exhibition, so that more people can see and feel the beauty of artTitle "China in the Classics", "Sven Jiangnan", "Our Song" and many other high-quality cultural programs to export cultural confidence to consumers.
"More innovation" allows Bright Dairy to enter a new track: This year, Bright Dairy and Shanghai Data Exchange officially issued the first digital asset - "Changyou Rabbit", "Sui Xiao Order" and "Bright Quality Rabbit" with the theme of "Month Forward, Brighter Brighter", unlocking new ways to play marketing in the digital era. At the end of September, Bright Dairy's digital asset operation was upgraded again: the 2023 "Rhyme" series of digital assets with the signatures and messages of Lang Ping and Yuan Sha was officially issued by the Shanghai Data Exchange, which was also the first digital asset to be circulated and gifted, which was sold out within two hours of the first release and won the attention of millions of fans on the whole network.
As a leading leader in high-end dairy products in China, Bright Dairy has built a whole industry chain from pasture to terminal to ensure consistent high-quality products and services. Under the guarantee of strong scientific research strength and excellent quality management system, it has always maintained the excellent results of ranking first in the national fresh milk market share, and its well-known brands such as "Youbei", "Zhiyou", "Youjia", "Rushi" and "Moslian" compete with each other, and liquid milk, cheese, milk powder and nutritional products, cold drinks, baking and other flowers are blooming. In the new year, we will continue to "take quality as the core, innovation as the driving force, and promote the brand with quality", showing the high fighting spirit of Longyao chasing light and always being bright.
From January 1, 2024, consumers will see bright products with dragon elements one after another.
In the Spring Festival of the Year of the Dragon in 2024, Moslian will join hands with the five major IPs of Shangmei Film "Havoc in Heaven", "Black Cat Sheriff", "Hulu Brothers", "Nezha in the Sea" and "Snow Child", with the theme of "Mellow Yogurt Guarding Mellow Chinese Year", to innovate new products, create new content, plan new experiences, and lay out omni-channels, bringing a delicious, good-looking and fun feast to consumers. This collaboration not only brings the classic image to the yogurt bottle, but also introduces hidden packaging to bring surprises to consumers. Youbei's Year of the Dragon limited packaging has 3 cute little dragons, bringing different blessings: "The dragon is alive and the stars are shining", "The dragon is full of life", "Everything is full of vitality", and ...... "Everything is full of vitality".Zhiyou brought the coiled dragon, integrating the dragon pattern into the overall packaging, implying auspiciousness, symbolizing nobility and honor, and bringing the New Year's expectation of "good luck in the Year of the Dragon, to the best you".
Guangming Youjia joins hands with Shanghai Museum to present consumers with a special gift for the Lunar New Year: among the many cultural relics in the Shanghai Museum, 6 pieces of dragon pattern porcelain are selected, taking their shape, expressing their meaning, and creatively using the dragon totem on the packaging. On the 6 dragon pattern bottles, each dragon is stretched and magnificent, representing the beautiful scene of the Year of the Dragon, and also sending consumers the brand blessing of "Everything is Excellent". At the same time, Guangming Youjia will also work with the Shanghai Museum to bring an extraordinary journey of culture and nutrition in a variety of interesting interactive ways.
Bright Bakery will also bring a Year of the Dragon themed gift box: the word "Dragon Incarnate" 2024, which surrounds Shanghai's landmark buildings to highlight the Shanghainese atmosphereAmong them, the assorted gift box is full of various special products to meet the needs of different tastesThe shortbread gift box is sweet and crispy, and the sharing package is suitable for sharing together at a happy moment;The milk stewed fish maw gift box is a combination of bright milk and deep-sea fish maw, and you can immediately enjoy the healthy taste of the new concept.
Rushi, Changyou, Bright Cold Drinks, etc., are also being launched one after another. Among them, the new pure fermented milk 135g mixed fruit nut oat crisp product will be launched to provide a new choice for healthy meal replacementsThe new flavor of 250 grams of strawberry cherry blossom in the truthful drinking bottle uses fruit puree, which is natural and burden-free, enriching the taste experience of consumersFocusing on taking care of consumers' intestinal health, Changyou will launch a new series of "Tiantian Chaochang" series in 2024, and the full range of formulas will be upgraded to "0 sucrose" to bring consumers a healthier and more delicious intestinal smoothness experienceThe new products of Guangming Cold Drink are even more dazzling, such as Lime Popsicle, Guangming White Rabbit Cream Plum Candy Flavor Popsicle, Bai Xue ** Plastic Cup, Guangming Xingfu Apricot Popsicle, Xiong Xiaobai Sucking Ice, etc., just listening to the name makes people salivate ......
Colorful marketing activities will continue, such as titles, co-branding, and theme ceremonies, which will run through the entire 2024 of Bright Dairy. The warm and intimate public welfare projects will not stop. Taking packaging as an example, in addition to adhering to public welfare, Bright Dairy also integrates the concept of sustainable green into R&D and design, bringing new "sustainable" inspiration to the industry from the design side.
One yuan is renewed, and everything is new, and the whole world celebrates the beauty of mountains and rivers. The sun of 2024 has risen from the East China Sea of the motherland, and the new journey of Bright Dairy is also slowly unfolding.
For Bright Dairy, 2024 is still a year of rejuvenation and development: product vitality, cultural vitality, art vitality, science and technology vitality, sports vitality, public welfare vitality, digital vitality ......New products, new services, and new ideas are all for the same goal: to demonstrate the brand sentiment of integrity and innovation.
With quality as the cornerstone and innovation as the driving force, the century-old dairy enterprises are forging ahead.