The end of the year is approaching!How to do drainage activities?
Enrollment has always been the focus and difficulty of the institution, in many enrollment programs, low-cost drainage activities are often held by institutions, because the cycle is short, the effect is fast, but we often see that some institutions recruit students in this way, but the final conversion rate is very low, there are always some links that are not in place, what should be paid attention to in an enrollment activity?
Today, I'm going to talk to you about how to plan a good drainage campaign.
1. Event planning.
1.Determine the theme of the activity: According to the characteristics of the marketing node and the characteristics of the organization's products or services, determine a theme related to it, such as "New Year's Day is coming", "welfare giveaway", etc.
2.Determine the activity time: According to the company's marketing plan and the user's time Xi, determine a suitable activity time, such as within half a month before New Year's Day, or at the important time nodes of Double 12 and New Year's Day.
3.Determine the form of the activity: According to the theme and time of the activity, determine a suitable form of activity, such as rush to buy, join a group, collect little stars, ** and other smart shopkeeper extension links.
4.Formulate activity rules: Formulate detailed activity rules according to the activity form and reward settings, including participation methods, prize settings, verification methods, etc.
5.Determine the prize settings: Determine the prize settings according to the activity budget and user needs, such as distribution of red envelopes, prizes for the head of the group, purchase of benefits, etc.
2. Event design and production.
1.Design the Mini Program page: Design the Mini Program page according to the theme and rules of the event, including the event homepage and event details page. This can directly contact the smart shopkeeper link maker, package design and production link.
2.Design online links: According to the rules of the event and the setting of prizes, the corresponding mini program will be launched, such as bargaining, grouping, seckill, red envelopes and other functions.
3. Promotion of activities.
1.Circle of friends promotion: Publish event information through the teacher's own private domain traffic to attract users to participate. For the teacher who promotes the right, you can use the smart shopkeeper link to set up a distribution red envelope, and invite friends to place an order to pay for a red envelope to the sharer, and the red envelope is not capped and arrives in seconds.
2.Private chat with old students: Through private chat old students to send activity invitations and remind old students to participate in the activities, the teachers of the institution can prepare the corresponding copywriting in advance, and have a good idea of the entire activity process.
3.Offline placement: Advertisements are placed near schools to attract target users to scan the QR code to enter the Mini Program to participate in activities. Communicate with potential customers in real time to increase the degree and visibility.
4.Word-of-mouth marketing: Through word-of-mouth communication among students, the old will bring the new to attract more users to participate in the activity.
Fourth, the implementation of activities.
1.Activity monitoring: During the event, monitor the progress of the event in a timely manner to ensure that the event can be carried out smoothly. Smart shopkeeper independent background and large data screen, as well as exclusive order reminders, for parents who place orders, after placing an order, you can contact the docking teacher.
2.Customer service support: Provide parents with timely customer service teacher support, answer parents' questions, and improve parent satisfaction.
3.Data analysis: Analyze activity data to understand parent participation and activity effectiveness, and make adjustments and optimizations for the next activity. For customers who do not place orders in time, they can follow the order in time, play **, contact, we carry out the final recovery, can place an order, we have one more order, and one less order from peers.
In short, the enrollment of education and training institutions is an important task, we need to understand the target audience, develop a comprehensive enrollment plan, pay attention to brand building, create a good reputation and pay attention to the diversity of enrollment channels, in order to make enrollment easier and attract more students and parents to sign up.
Find a smart shopkeeper for online enrollment activities, follow me, and take you to avoid detours!