Vi is the visual image, and it turns out that whether you can attract visitors in the first place depends on vi. Good ** can quickly convey the following information to the visitor:
a), the full name of the enterprise and the first information are clearly displayed.
The main product or service content of the enterprise is very prominentb).
c) From the best design, it can be seen that the overall strength of the enterprise is strong.
d) From the first design, you can see the corporate culture and corporate style behind it.
e) Guide visitors to clearly understand the details of the enterprise through the navigation bar.
f) Diversification of enterprise contact methods.
However, in the planning plan, we need to emphasize the following.
a), * the main color can reflect what kind of culture or spirit of the enterprise b), * layout planning style can reflect what kind of work attitude and style of the enterprise;For example, the design of the emphasis on logic reflects the rigorous work style of the enterprise, and is suitable for electronic manufacturingIndividuality reflects the corporate style or product characteristics, such as toys, such as clothing.
c) It is crucial that we prioritize and focus the design of many complex ** contents, and deliver them to visitors quickly and effectively.
4.5. Think about the best functional development plan.
*For enterprises, the functions mainly play the following roles.
a) The purpose of using the Internet by enterprises can be realized through the development of functions. For example, in order to collect customer e-mail and profile information, it is possible to develop a member center or a survey function, as well as a commonly used message board functionEnable the product search function to enable customers to search for information conveniently.
b) It is convenient for enterprise maintenance personnel to easily maintain and update information. For example: news update system, product release system, email promotion system.
Provide decision-making support data for enterprise network marketing through the development of practical functions. For example: *Visits, **Members**Number of people per day. Wait a minute. What are the design plans of Longhua, you can consult Mr. Zhang (13590-358-230) of Shenzhen Yealink Times Network to understand the specific plan.
5. Planning plan writing.
After analyzing this detailed idea, the planner already has a very clear idea in his mind at this time, and then he can write it with ease.
5.1. Analysis of customer needs.
According to your preliminary analysis and investigation of the customer, what are their needs, please briefly summarize them in the form of a list, please note: make sure that these needs are the real needs of the customer, and these needs have been confirmed by the customer, because which part of the demand is wrong, it will directly affect the persuasiveness of the following plan.
5.2**Positioning analysis.
One sentence describes the core positioning, one sentence explains the goal of building a website, and one sentence explains the role of the platform. These three sentences need to be accurately summarized, these three sentences show the most accurate understanding of the implementation of the customer's **, once the brand promotion-based ** into the industry portal**, everything is wrong, the customer is naturally snatched away by competitors. So once again, it's important to grasp the needs of your customersIt's even more critical to analyze the requirements and convert them into accurate positioning. The correct case is as follows:
For: Based on the above demand characteristics, based on Taiwei's previous experience (Shenzhen Yealink Times Network has successfully implemented 3 ** platforms similar to yours), our views are as follows:
a. Positioning: Foreign trade network-based matchmaking platform.
b. Business objectives: to successfully operate the platform as the leader, to assist you in international matchmaking, and to collect commissions or earn price differences.
*The development environment construction includes the following aspects:
a), * page design suggestions: explain which color we will use as the main color, the technology used, and the interface style suggestions according to the characteristics of the enterprise or industry
b) * program development suggestions: clarify the ** running platform, ** development language, ** database, ** development tools, etc.
5.3.5**Development, operation and construction.
Includes: Suggestions for domain names, space, business emails, etc
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