On December 25th, two brands clashed again, and everyone knows who the protagonist is. I won't name it here,The crux of the problem is that at the same time, someone is talking about Xiaomi's annual sales,Note that this refers to Xiaomi's sales alone,Not including Redmi。
According to them, Xiaomi's annual domestic market share alone is only 3%, and its ranking is one place higher than OnePlus. For a while, many people began to pass on the news and began to say that Xiaomi is not very good......
It should be the first time in history to dismantle Xiaomi and Redmi, because the two brands have never been separated. It's not like a brand that is combined when it needs it, and counted separately when it is not needed. No wonder some people say that Xiaomi is so strong in the fourth quarter of this year, and some brands are already in a hurry. In terms of overall sales, it can't be compared, so I will dig out the hollow to dismantle Xiaomi, so that Xiaomi and Redmi are also separated, but I don't know that this dismantling also dismantles a high-end brand, and it has an unexpected result.
Why?Let's carefully calculate Xiaomi's share of 3%, which is about 8 million real sales (activations) according to the domestic annual data. You must know that the models released by Xiaomi this year are Xiaomi 13 Ultra, Xiaomi 14 series, Xiaomi MIX Fold3, and Xiaomi CIVI3. The cheapest of this model is Xiaomi civi3,But it also has to start with nearly 3000 yuan,The average price of the remaining models is all above 4200 yuan,Plus Xiaomi 14 series before the main volume is Xiaomi 13 series,You can calculate what kind of model Xiaomi's 8 million units are sold,This average price seems to be in addition to Apple,None of the Android camp is its opponent。
The average price is over 4000 yuan, and the annual real activation volume is 8 million units. So those who are in a hurry, originally thought that disassembling Xiaomi and redmi could disgust Xiaomi, but I didn't expect to directly dismantle Xiaomi into a high-end brand, so that everyone can see Xiaomi's achievements in the high-end field. Now all that's left is envy, jealousy, and hatred!
Therefore, sometimes don't be careful, there are still the majority of reasonable people in this world. If you want to take advantage of Xiaomi, it's no problem, the key is whether the market and consumers recognize it!