According to the National Bureau of Statistics, by the end of 2022, the ratio of the number of fatalities to the number of vehicles owned by cars and motorcycles was 000014 and 000012。Although motorcycles have a lower fatality rate than cars, once an accident occurs, motorcycles are 36 times more likely to be seriously injured and 26 times more fatal.
In the past two years, with the help of the short ** platform, the influence of locomotives on young people is gradually expanding. In the world of locomotives, galloping is the original intention of a group of people. Following the era of freedom and freedom, content creators who show the corresponding landscape have captured the admiration of traffic and the malicious gaze.
Riding on the tip of the knife of the flow, the audience's love and hate are only in a moment. The flow of opportunity is surging and showing its fangs.
Fast & Furious
The only Internet celebrity who died unexpectedly, but it didn't make people feel distressed. ”
After the motorcycle blogger "Xiaoyu Loves Fish" died in a car accident driving a motorcycle in Liyang City, Jiangsu Province in early October 2022, some netizens on the short ** platform once made a short ** to introduce her. At the beginning, it is such a sentence that tries to exaggerate the emotion. In the comment area, the viewers took over this sentiment and thought that the tragedy of the locomotive blogger was purely "self-inflicted".
*Ferments faster than expected. Another motorcycle blogger, "Hoshino Yao", remembers that on the day of the accident, she quickly learned that this "colleague" she had never met had an accident. Whether it was a private message from a friend or a comment on her account, many people sent messages to tell her that "another female rider has an accident". She turned on her phone and found that the search results for related events had been occupied by the sound of a crusade against "small fish love fish". The rest of the news is also mostly wrapped in words such as "black silk", "beauty" and "Internet celebrity" staring at motorcycle bloggers, and the atmosphere is completely different from the solemnity of other traffic accident broadcasts.
It took some time to sort out, and Hoshino Yao had a general understanding of the incident: the accident occurred in Liyang City's locomotive "Internet celebrity check-in" section of the spring breeze ten miles, "Xiaoyu loves to eat fish" collided head-on with another motorcycle driver in the process of running the mountain. "Little Fish Loves Fish" died on the spot, and the other party, Long Liu, fell into a coma because he was fully equipped with protective gear and was sent to the hospital for rescue.
In Hoshino's memory, the car accident of "Little Fish Loves Fish" was not the only motorcycle accident that was reported, but it was the most sensational. "She's so typical. As a motorcycle blogger, Hoshino Yao knew that she had made a big taboo: "It's like a textbook, I stepped on all the thunder, and in the end something really happened." ”
Before the accident, "Little Fish Loves Fish" was quite controversial as a motorcycle blogger. After the accident, the content of her short ** account was quickly emptied, but her ** content has long been moved to various platforms for Internet viewers to chew repeatedly. Netizens criticized her, focusing on the ** she released in the past, and there have been phenomena such as retrograde and abandoning protective gear for wearing.
In a ** picture released on May 17, 2022, "Little Fish Loves Fish" is wearing a helmet, a short black skirt and **, straddle a green locomotive, and the camera shoots a pair of long legs from bottom to top, **The text reads: "I won't ride a bike in my next life, I will go to see you in a white dress." It's not good in this life, it's going to be full in this life. In the comment area, someone reminded her to wear protective gear, and she said nonchalantly: "Bare legs bending". These eventually became ironclad evidence that people convicted her.
Although the notice has not yet been given, someone has already taken the first step to find out the ** of her past crossing the line and overtaking, and the **clip of the accident scene has been circulated on the Internet in a short **. More and more people believe that it must be "small fish love fish" to violate the bend again, which led to the tragedy. "Che Yuan", "rubbing traffic", "scourge", "disgusting things", scolding has risen one after another in the comment areas of major news sections and social platforms, even more than before.
After a year, Wang Qiang and Chen Yue, friends of "Little Fish Love Fish", are still unhappy with "Little Fish Love Fish". "Now the whole network is convicting her. Wang Qiang said angrily, "She has made mistakes in the past, but that doesn't mean she made mistakes this time." In fact, there was no road surveillance at the scene of the accident, there were no witnesses, and there were no dash cams on the two accident cars, and the surviving party, Long Liu, also said after the accident that he had lost part of his memory of that day, "I don't know how I crashed into each other."
The truth of the accident remains a mystery, and only death is real.
In mid-April 2023, ** reported a statistic: within a year before the article was published, at least 5 Internet celebrities died in car accidents, among them, the youngest motorcycle blogger was 16 years old, and the oldest was only 23 years old.
When the news of the death of a motorcycle enthusiast in a car accident spreads on the Internet, it is followed by the gaze and crusade of spectators. Regardless of whether motorcycle enthusiasts and motorcycle bloggers have made changes in private, or whether they have emphasized the importance of safe driving due to successive car accidents, people's impression of motorcycle enthusiasts is still mostly stuck in the blind pursuit of speed adventurers. In the eyes of viewers, this is a group of opportunists who are spawned by traffic, relying on gimmicks such as speeding up and selling "freedom, breaking free" to gain attention and create topics.
It's normal for everyone to post **or** online. Thinking that after his friend passed away, he had to go through such stares and questions from the spectators, Wang Qiang explained for his friend, "In order to attract traffic, it is understandable to get some ** to wear or something." ”
Publishing rides on short platforms to attract traffic is nothing new in the motorcycle world. On the mountain road of "running the mountain", in addition to the speeding motorcyclists, there are also many photographers squatting around. Their task is to capture as many glamorous moments as possible. In pursuit of perfection, some bikers will go back and forth on the mountain road to show off their skills, which is an extremely common operation for insiders.
The satisfaction of self-worth drives the young and vigorous riders to constantly break through the psychological defense line and make various eye-catching and difficult actions such as "bending", "knee grinding" and "head lifting". In such an atmosphere, even riders who have no intention of showing off are easily coerced by the crowd, and in the midst of the "press one" and "press one" cheers, they will quickly lose their minds and rush to prove themselves with their skills.
Lost rationality often needs to be regained in a tragic way.
Now recalling his friend's behavior before his death, Wang Qiang feels that "small fish love to eat fish" is not disobedient. In fact, on the road of chasing attention and speed, she corrected herself little by little, for example, Wang Qiang said that on the day of the car accident, "Little Fish Loves Fish" did not wear the dazzling "black" in the past**, but wore a pair of smoky gray trousers and a white long-sleeved top. Wang Qiang believes that this shows that she has consciously adjusted her behavior.
The autopsy report proved that the fatal wound of "Little Fish Loves Fish" was in the head, because the wound lost too much blood and eventually led to death.
In the discussion of the accident, some netizens proposed that the helmet worn by "Xiaoyu loves to eat fish" is a high imitation, and the original price of ** is about 10,000 yuan, which is a luxury item, so it is believed that "Xiaoyu loves to eat fish" loves vanity. Wang Qiang felt sorry, he said, the high imitation helmet was given by the suitor of "small fish love to eat fish", and the high imitation ** is only about one-tenth.
If it weren't for this helmet, she probably wouldn't have died. Wang Qiang said.
Swing with traffic
In the world of locomotives, galloping is the original intention of a group of people. In the Internet world, the ** of motorcycle bloggers meets the sensory needs of motorcycle enthusiasts who cannot board the car and gallop.
Hoshino Yao feels that her life was not until she was exposed to locomotives during her graduate school years, which broke the closed situation. At the time, she was studying in Japan, and the center of gravity of her life consisted of four walls and a desk. In Japan, locomotives are a common means of transportation, which became an opportunity for her to get involved with locomotives.
Locomotives are magical, and she felt it strongly the first time she stepped onto it. The vibrations of the internal combustion engine came from under her body, gradually spreading to the ends of her limbs, and she felt one with heaven and earth as she drove through the wheals on the road. It's a deep experience of being alive, about being, and very few people can reject that feeling.
After becoming a motorcycle blogger, Huang was three years old in ** works, instead of people following the call of freedom. On the empty street, he was dressed in black clothes and black pants, driving a black locomotive through the night. In post-editing, he doubled the speed of ** - he claimed that this is a common operation of many peers, so as to make ** more visually impactful under the premise of being safer.
Your**, to make others feel what he doesn't have, or what he desires. Huang Sansui said. "Freedom" is what people crave, so Huang San's ** copywriter most often calls the word "freedom", "Nothing can limit your freedom and yearning", "Youth will always be free", "Forgive me for being indulgent and loving freedom in this life". This is the topic, and it is also the traffic password.
In the career path of fishing traffic, Huang Sansui has always delved into immortality. Now, while maintaining the temperament of chasing freedom, he also shoots some "things that others can't shoot". During this time, he was keen to shoot some atmospheric **, such as shooting in a rainy night, he can capture the scene of the car spinning at high speed and splashing a person-high splash, this picture plus sad love songs, makes people feel "broken". At the beginning of November 2023, Huang's three-year-old ** received more than 250,000 likes.
Scarce content is the key to leveraging passwords.
Another blogger with 150,000 followers, Dumpling, explains scarcity: "For example, I can grind my arm when I bend it, but others can't, that's scarcity. Those who have skills are better than skills, and those who do not have skills are better than equipment, in short, infinitely magnify their own advantages.
After two years as a full-time motorcycle blogger, one of his best works is racing side-by-side with an orange Mercedes-Benz AMG GT that sells for about $1 million in the market. In the roar of sports cars and locomotives, the "sense of wealth" that fills the screen is almost accompanied by the high-speed wheels rushing out of the screen. "The mature and steady young master and the unruly second young master", the comments in the comment area are full of reverie, revealing the reasons for the popularity of **.
The Internet feeds people in various forms to fill people's dissatisfaction with the mundane reality, and bloggers are also doing their best to create ornamentation to satisfy the audience's appetite for curiosity.
There is nothing in life, what you shoot, what will be popular. "At the end of 2020, Brother Yang and his sister Beibei joined forces to embark on the road of self-reliance. Brother Yang insisted on letting his sister appear on camera, and he retreated behind the scenes to shoot and operate.
Their common way of creating works is to rely on the visual contrast between the small size of the North and the heavy locomotives to create the highlights of their works. In a **, Beibei wore an off-white loose sweatshirt, a small goose yellow schoolbag, black-framed glasses, and a cute student dress, riding on a black cool Benelli 702X locomotive, with two small short legs dangling next to the body, how could they not reach the ground. **Background**, with a laugh-like "hahaha" canned laughter.
Most of the girls with a height of 158 in life drive some small electric vehicles. A petite girl must be rare to drive a car with a large displacement when she comes up. This sense of contrast will allow you to get more traffic. Brother Yang summed up this cheat, so that they accumulated the attention of 100,000 fans on the short ** platform in two months. The brother and sister duo continued to use this line of thinking, and a year later, the number of fans exceeded 300,000. But at this time, the rate of traffic growth has slowed down - the repetition of routines for a long time has made fans lose their freshness.
The traffic given by the platform is not endless. In order to retain and attract more active users, the platform is also forcing bloggers to constantly make changes and innovate. Once the content form of bloggers is too simple, the platform will reduce the number of streams. Under the brutal rules, bloggers need to constantly discover new "excitement points" to attract the attention of viewers.
In the early days, Brother Yang and Beibei filmed some "technical flow" style **, and also tried the aforementioned method of using the later adjustment of **speed to create picture enjoyment. But a large number of reports were received soon. "Some people will squat at this kind of ** and see that at the end of the day if you don't have an accident, they will report you. In 2023, Brother Yang rarely posts this kind of ** again, on the contrary, he began to take the initiative to expose technical flaws, which is an effort to capture traffic, Brother Yang said: "On the Internet, it is useless for you to drive well, it is better to deliberately fall and have a large traffic." ”
He came to this conclusion through a professional event. In 2022, Beibei was invited to participate in a racing competition in Guangdong. On the track, she wore a professional biker suit and led the way with perfect riding and lap times, leaving many male bikers behind. However, when Brother Yang posted the scene on the Internet, the traffic was delayed, but in the later **, Beibei accidentally fell, which increased the traffic by hundreds of times.
After discovering this, he tried to skillfully use the combination of "short legs" + "wrestling" in **, for example: hinting in the copywriting that "pay attention to the short-legged female driver crashing on the spot at most (times)", or when parking, deliberately take a shot of overturning and falling to the ground to meet the emotions of the viewers. That's why once a blogger has an accident, the traffic will be so high. ”
Ride on a knife's edge
Today, Yao Hoshino is a motorcycle blogger with millions of fans. In her past ** works, she is Xi to appear as a sweet image: wearing a Japanese JK**, a white helmet tied with a blue bow, and a checked skirt fluttering in the wind. It was the outfit inspiration she borrowed from the Japanese manga "Explosive Girl", which is very popular with female riders. The love and hate of the spectators are one, and in the comment section, some people praised Hoshino Yao's unique shape, while others made terrifying remarks: "I (just) brushed it in the morning and fell to my death with this kind of helmet." The spectators who were waiting for her to have an accident were also lurking.
Hoshino did not reply to that comment. Since becoming a motorcycle blogger in 2019, similar malicious comments have not stopped, and whenever the news of a female rider's accident hits the traffic pool, the malice in Hoshino Yao's comment area will swell up again.
In 2021, after a "female rider" accident, a male car blogger made a ** of "female motorcycle riders rubbing traffic" and uploaded it to the Internet. **On the night of the release, female riding bloggers suffered a collective cyberstorm.
*At the time of fermentation, Yao Hoshino was filming in the mountains**. At five o'clock in the evening, when she turned on her phone again, the comment area had already fallen. As if she had been poured cold water, her brain was blank, and she continued to look down, and all the messages with words such as "death", "motorcycle lady" and "flesh blur suit" poured into her eyes. She immediately found a resting spot, parked the car aside, sat on the stone beside her, deleted the bad comments one by one, and the tears of grievance fell on the back of her hand uncontrollably. It wasn't until more than two hours later that there was a sore pain in his right hand, and the mountains and forests were swallowing up the last rays of light, and the comments were still pouring in frantically.
Evil also befell Beibei. After becoming a blogger, I woke up every morning and opened the backstage of my phone, and curses came into view in an endless stream. At first, she will be angry and will patiently explain that she is "practicing seriously". will release himself to lift a 500-pound locomotive** to prove that he can also control a locomotive well. Until her nerves gradually became numb in the daily abuse. Now, she can even calmly say in the comment area: "No matter how ugly it is, I still wish you good health and all the best." ”
Some people always say that we do things for the sake of traffic, but think about it, do you want to pay when you go to work? Wouldn't it be about making money? It's impossible for us to spend time making accounts without traffic. Beibei mentioned that he was a little excited here, "The traffic is equivalent to my performance, and I can't eat without these meals." ”
In the face of bad comments, when he couldn't bear it, Brother Yang would choose to fight back, but later found that there were too many of them, and he couldn't finish scolding, so he could only get angry with a straight face, and sometimes even wanted to hide and cry. Instead, it was his sister Beibei who comforted him: "Even a blogger like Li Ziqi is still scolded a lot." If no one scolds you, it means that you are not yet a beginner in this industry. ”
Brother Yang felt that it made sense. "On the Internet, no one is going to force a dead dog. On the contrary, the stronger the dog you kick, the more accomplished the person who kicked him. ”
The competition for traffic is indeed making some bloggers out of bounds. In September 2023, a locomotive blogger with the nickname Wu Laowei drove a 260,000 BMW 1250ADV locomotive from Heilongjiang to Xinjiang in 18 hours, a distance of 3,300 kilometers, and an average speed of 187 kilometers per hour. **After fermenting on the Internet, Wu Lao's account was quickly banned by the platform for publicly spreading content that induced speeding driving.
However, in addition to questioning the authenticity of the speed, compared to the cynicism of Hoshino Yao, Wu Lao's speeding is regarded as an achievement in the circle. Bloggers in the field of locomotives explained his "feat" with excitement. A blogger with nearly one million followers wrote in the comment area: "Isn't it admirable that Wu Lao** is a Chinese motorcycle friend who has achieved the best results in the world so far in this single challenge?" Some netizens echoed their statement: "I don't care if it's illegal or not, but who doesn't say a word about Wu Lao's stinky?" ”
On the other hand, during the time when "Little Fish Loves Fish" died, ill-intentioned remarks poured into Hoshino Yao's comment area again. Some viewers cursed her with the mentality of watching a good show: "The motorcycle bloggers I follow are gone, and the next one will start to pay attention to you." ”
She felt angry and aggrieved: "Although I wore a skirt in **, I found a way where no one was and shot at a very low speed." ”
The successive locomotive accidents are also bringing new thinking to bloggers.
During a shoot, blogger Huang was three years old and brushed shoulders with death. At the beginning of January 2023, Huang Sansui and several friends filmed in the Juxianyan Tunnel in Jiangbei District, Chongqing**. After that, he drove the locomotive out of the tunnel, but only a few hundred meters away, he received a message from a friend: "Come back soon, there is an accident in the tunnel." ”
He hurriedly turned around and returned, and before he could enter the tunnel, he saw a fire burning on the road, fragments of the locomotive, and several helmets and equipment scattered on the ground. Someone dragged out the only fully equipped wounded person from the fire, the wounded did not have many bleeding wounds on the outside, but the person was no longer moving. Huang Sansui guessed that the other party was squeezed by the powerful impact.
Two locomotives collided, each with two boys carrying two girls. Under the white tunnel light, a girl lay flat on the cold concrete floor, her calves bent at a strange angle, obviously broken bones, and he saw that the girl's body trembled slightly under the effect of survival instinct, but soon fell into stillness again. None of the four young men who were involved in the car accident survived.
Afterwards, Huang Sansui found out that one of the deceased was the Internet celebrity Zhuang Muqing. Ding, the driver who collided with him, was speeding at a speed of 127km h, and he also showed off his skills and rode with the front of the car, which eventually led to this **.
In the past, Huang Sansui had only seen other people's ** news accidents on the Internet or in group chats, and he never thought that he would witness the tragic situation in front of him. Thinking that just two minutes ago, he was still filming here, Huang San-year-old felt scared, and his heart tightened to realize that behind the car accident were four shattered families.
After chasing traffic for two years, Huang Sansui said that under the influence of his experience and experience over the years, he has become more and more timid, and his cycling is getting slower and slower, and he no longer blindly chases the speed. At a road intersection or corner where you have suffered a loss, the alarm bell in your head will automatically ring. "Hold your right hand", he followed the warning circulated among motorcyclists, and controlled his right hand that could grasp the throttle to avoid stalling and dying.
After several rounds of cyberbullying, Hoshino Yao consciously added the professional content of track riding in her ** work, she hopes to prove that girls can also drive a good motorcycle, not just pose and play tickets. In the summer, she had to endure the heavy racing suit and the limits of her physical strength at the same time, driving lap by lap on the track, "training to the death". Sometimes when she is exhausted, she feels like jelly, swaying around in the car, uncontrollable, and then she can only end the game.
It's just that the bad comments haven't gone away, and she begins to feel confused, as if no matter how much she does better, the audience can always find a point of slander. She still hasn't figured out how to fix it.
For more than a year, Wang Qiang and his wife have been paying attention to the follow-up of the responsibility determination of the car accident a year ago. Wang Qiang feels that the current evidence for the determination of the cause of the accident does not convince him.
After the accident, Wang Qiang realized that the dash cam on the vehicles along the way was the only clue that could be used to restore part of the road shape. In those days, he looked for the car owners who participated in the mountain running activity that day and collected the dashcam footage on their cars. Then, he picked out the pictures related to the accident one by one, compared the roadside references frame by frame, restored part of the incident that day, and formed a chain of evidence to publish on the Internet. "I want to give her back her innocence. Now, this is the only appeal of them, and Xiaoyu's family.
A year after her death, her account, which had been emptied by her family, saw her followers soar from less than 20,000 at the time of the accident to 230,000. The traffic is still washing over this land where no one is updating. Her family is experiencing the cruel side of traffic for her.
At the beginning of 2023, "Little Fish Loves Fish" released a ** in the name of his mother. Her mother confessed that after her daughter's death, she changed the avatar and name of her daughter's account at one point, hoping to miss her daughter quietly. However, she found that on the Internet, a large number of accounts with the name of "Xiaoyu Loves Fish" appeared, stealing the ** released by "Xiaoyu Loves Fish" before her death, and continued to attract infamy.
It's been a year, and I've endured and endured, but what I didn't expect was that you still tore open my wounds again and again, and poured suffocating salt water on my sore spots...”
Wang Qiang said that in the past year, Xiaoyu's mother has been taking the judicial route. She hopes that through layer after layer of above, she can return her innocence to her daughter, even if she has to go to Beijing.
end - Written by |Xiao Sijia
Edit |Wen Lihong.
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