We often use some tools to optimize our accounts in Huawei advertising, and today let's learn about this feature together!
1. Function introduction
OCPC supports three different advertising strategies: "stable volume, priority volume, and priority low cost" to meet the different demands of advertisers for "cost" and "running volume".
Stable Take:Pursue stable volume, and the conversion cost is as close as possible to the conversion bid, which is suitable for advertisers who want to have a stable conversion cost and be close to the expected bid.
Priority Running Volume:Pursue volume first, get more conversions as soon as possible, the actual cost may be slightly higher than the target cost, suitable for advertisers with sufficient budget, accept normal cost fluctuations, or need to get more conversions as quickly as possible during the campaign** period.
Priority Low Cost:Pursue cost control, prioritize low-cost traffic, and the speed of running volume may be limited, which is suitable for advertisers with limited budgets and sensitive to cost fluctuations.
2. Steps
1. When creating a task, select "Conversion" as the bidding goal and "OCPC" as the payment method.
2. Select the delivery strategy and enter parameters such as "Conversion Goal" and "Expected Conversion Cost" to create a task according to the actual needs.
1. Function introduction
In order to reduce the Xi learning cost of OCPC new tasks, expand the advantages of the account's existing high-quality conversion features, and improve the pass rate of the Xi period, the Whale Kinetic advertising platform supports one-click switching of CPX tasks to OCPC tasks.
Prerequisites for using the one-click switching function:
The account has opened the OCPC permission to complete the conversion tracking joint commissioning
The placement of the CPX task supports the OCPC bidding method
Meet the requirements for the number of postback conversions of Xi tasks
2. Steps
Task filtering to filter out tasks that are allowed to switch to OCPC.
Method 1: On the promotion page, select "Tasks" - "Add Filter" - "Billing Type Switch".
Method 2: Find "Attribute Metrics" - "Billing Type Switch" in the custom column
To edit a task, select the task that can be switched to OCPC, and click "Edit".
Set your bid goal to "Conversions".
Select a delivery strategy
Set the conversion name and expected conversion cost
Click Submit to complete the one-click switch.
1. Function introduction
Smart Expansion is a smart product that gradually relaxes ad targeting to help advertisers reduce the cost of exploring various targeting combinations. When auto-scaling is turned on, the system will learn from historical conversion data and Xi to help you reach more target people beyond the original target audience of your ads.
2. Steps
Set up basic orientation: When you create a task, set the general orientation such as gender, age, and region.
Enable intelligent scaling: Turn on the smart expansion switch and select a breakthrough direction.
After the ad is created, the system will learn from the conversion group Xi and gradually expand the number of similar people to serve.
3. Operating instructions
If you select Jiangsu Province and Male Population in targeting, and select Region to Allow Targeting, the system will gradually explore male users outside Jiangsu Province on the premise of controlling costs.
Edit: If you edit your targeting criteria before your ad runs, Smart Scaling will automatically edit it. If you modify the targeting of the task or modify the targeting of smart scaling after the ad is delivered, the group of people who have already established the ad will be affected, and the ad needs to be re-run, so please modify it carefully.
Paused: If you pause your app in the middle of your game, your ad doesn't need to be re-reviewed.
Duplicate: If you copy an ad plan that has Smart Scaling enabled, the Boost feature will also be copied successfully.
The above is the Huawei advertising optimization shared by Juxuan NetworkOCPC product introduction, if you want to know more about itHuawei AdvertisingWelcome to comment here!