On December 28, Hongqi Guoyue, the new flagship of Hongqi brand luxury concierge, was officially unveiled at the "2023 "Fashion Tourism" Eco-Traveler Conference in Beijing. 
At the press conference, Liu Yigong, member of the Standing Committee of the Party Committee and deputy general manager of China FAW, delivered a speech, introducing the four charms of Hongqi Guoyue and interpreting its Chinese luxury and respectful style of "treating all things". It is worth mentioning that Hongqi Guoyue will provide services for users from the beginning of the dragon in 2024, providing the ultimate courtesy for different user groups with grand oriental etiquette. 
Figure: Liu Yigong, member of the Standing Committee of the Party Committee and deputy general manager of China FAW, has inherited 65 years of heritage as a national brand with the gift of the country, "Red Flag" is deeply rooted in the fertile soil of China, and after 65 years of development, it has become a bright red "flag" in China. Entering the new era, "Hongqi" accelerates its transformation and development, and strives to build a "wonderful travel, beautiful experience, and a better life" for the majority of users. In 2023, "Hongqi" will release the global strategy of Hongqi brand new energy vehicles, clarify the new brand structure, create the "banner" super architecture of FMES, and continue to launch excellent products, ranking first among Chinese passenger car brands in terms of brand value and after-sales service satisfaction, and the comprehensive potential energy will continue to improve. Based on the profound heritage of 65 years, inheriting the great power bearing of the state of Chinese etiquette, "Red Flag" condenses ingenuity and craftsmanship, strives to create a red flag national joy, treats every driver and passenger with the highest respect, and continues the fine tradition of the Chinese nation to observe and respect etiquette. Hongqi Guoyue will carry the important responsibility of the country and the joy of the people, welcome guests from all over the world with the etiquette of a great country, and live up to the expectations of users. 
Picture: Hongqi Guoyue creates the ultimate luxury Four charm points show the new flagship of the luxury concierge with four exclusive positioning, Hongqi Guoyue innovates and inherits the design concept of "Shang, Tribute, and Meaning", integrates the four charm points of "safety, reliability, quietness, and privilege", and creates courtesy scenes such as "boarding, sitting, comforting, and meeting", and fully meets the different needs of long-distance and short-distance travel such as tourism travel, business meetings, and VIP receptions with a luxurious and respectful extraordinary experience. 
Extreme safety and courtesy. Adhering to the national car safety concept, Hongqi Guoyue strengthens all technical details, and achieves the ultimate in active and passive safety to ensure worry-free travel. In terms of active safety, the driver's upper field of view is 20 degrees, the lower field of view is 22 degrees, and the A-pillar obstacle angle is 44 degrees, to create a wide enough driving vision, with high-performance braking system and just the right deceleration effect, so that the driver can calmly deal with various emergencies, greatly improving the safety factor;In terms of passive safety, the innovative dual-zone crushing body design gives the body a stronger anti-deformation ability, builds a "strong fortress", and protects the safety of the road to the extreme, so that drivers and passengers can travel happily and return home with peace of mind. At the same time, Hongqi Guoyue is also the only model in the same class that meets the regulations of the Ministry of "Occupant Protection of Passenger Cars in Frontal Collisions", and its overall safety performance is significantly ahead of its competitors. 
Extremely reliable and extraordinary. Facing the tests and challenges of various complex travel situations, Hongqi Guoyue uses high reliability to ensure that every travel service is safe and sound. Hongqi Guoyue is equipped with a self-developed 30T V6 engine, surging power, reliable performance, brings a smooth driving quality, can easily shuttle through various terrains;The vehicle has an ultra-long service life of 450,000 kilometers, and has passed the verification of extreme working conditions such as extreme cold, extreme heat, and gravel pavement, with a cumulative reliability test mileage of 1.5 million kilometers. Whether it is crossing the extremely cold desert river of -45, galloping 50 "hot pole" Turpan, or going to Qionghai with 90% humidity and Kunlun Mountain at an altitude of 4,800 meters, Hongqi Guoyue can conquer the test with strong reliability, durability and stability, and escort drivers and passengers with excellent performance. 
The ultimate in tranquility and self-please. Let the driver and passengers enjoy the peace and comfort all the way, relax and reduce the fatigue of the journey, Hongqi Guoyue aims at the silent performance of luxury MPV, the whole car is equipped with double-layer silent glass, the cavity of the body is filled with native sound-absorbing cotton, and the innovative use of electronic silicone oil clutch, independent silent tires and other more than 40 soundproof and noise reduction technologies to create a calm and condensed riding environment, driving in the city is like being in a quiet library, and the noise of long-distance high-speed driving is only 669 decibels, the lowest in its class. The extremely quiet riding environment makes negotiation and communication more focused, and you can enjoy a wonderful journey of leisurely and contentment. 
The ultimate privilege, the gift of the world. For medium-sized courtesy cars, the interior space and ride feeling are very important, Hongqi Guoyue insight and adaptation to a variety of scenarios, provide diversified layout of seats, achieve class-leading space design, and create a comfortable and comfortable driving experience for usersEquipped with integrated seats, folding TVs that can be projected with one key, folding secretary desks, and high-efficiency air-conditioning systems, humanized office equipment can be enjoyed everywhere, fully meeting the needs of office and reporting on the wayAnd the innovative application of nano ecological ion fabric roof, continuous release of negative oxygen ions, active purification of the air of the whole car, to create a clean and healthy driving environment at all times, sit in it, enjoy a calm, healthy and homely atmosphere. Linking poetry and distance to help the integrated development of culture and tourismHongqi Guoyue highly condenses China's humanistic temperament and cultural charm, showing the brand's inheritance and extension of excellent traditional culture. In the future, Hongqi Guoyue will also use its excellent product strength to give more users a noble and comfortable travel experience, and help the integrated development of modern culture and tourism industry. At the scene, Zhou Zhiping, member of the Standing Committee of the Party Committee and deputy general manager of China FAW, profoundly explained the multi-dimensional thinking of "using culture to shape the brigade and promoting the culture with the brigade". He said that the "Red Flag" will continue to spread Chinese culture and aesthetics, tell Chinese stories well, and demonstrate cultural self-confidence. 
Picture: Zhou Zhiping, member of the Standing Committee of the Party Committee and deputy general manager of China FAW, At the same time, the Hongqi brand also announced the "Hongqi Guoyue Golden Travel Route" designed by Hongqi in cooperation with China Tourism Group. The route is more than 4,000 kilometers long from Beijing, through Xi'an, Dunhuang to Kashgar, and can enjoy rich natural scenery and cultural history along the way. The launch of Hongqi Guoyue Jinxuan travel route is expected to allow users to experience the harmony and prosperity of the great rivers and mountains and the leisurely China, and feel the safety, reliability, tranquility and privilege brought by Hongqi Guoyue. 
Picture: Hongqi Guoyue Jinxuan Travel Route released the official appearance of Hongqi Guoyue, showing the "Hongqi" understanding of how Chinese etiquette and culture are integrated into "Chinese-style luxury", and also showing the temperature and care exclusive to the national brand. From product design to product experience, Hongqi Guoyue treats every driver and passenger in the car with a broader pattern, interprets the era of "respecting etiquette", and highlights the "etiquette" concept and proposition of "national etiquette, pleasing the world". Towards a new era and new development, "Hongqi" will also take Hongqi Guoyue as the lead, continue to launch more and more excellent products, firmly grasp the independent core technology, and fully meet the unremitting pursuit of consumers for "wonderful travel, beautiful experience, and beautiful life".