The "Under Art" art exhibition was recently launched at No. 194 Zhongshan Road in the central city of Quanzhou, and the landmark building "Xinhua Bookstore" on the street has also reopened its cultural space because of the exhibition. On the occasion of the convening of the two sessions of the city, the reporter came to Zhongshan Road yesterday to feel the revival of the old street after the renovation and upgrading, and to experience the increasingly strong atmosphere of culture, business and tourism.
Repair the old as the old and preserve the cultural memory of the city
As the largest port in the East, the former Thornton Port has left many relics for the current Quanzhou. The center of the old city, north to Quanshan Gate, south to Deji Gate, the total length is about 2The 5-kilometer Zhongshan Road is a historical and cultural district that blends tradition and modernity.
On both sides of the smooth stone streets, all kinds of old arcade buildings are repaired, and you can also see pieces of southern Fujian tiles or colorful dripping beasts when you look up. Some of the shops on the block still use the ** style name, and even the font has the rhyme of time, "Shanghai Barber Shop" and "Roque Photo Studio" ......These surviving "time-honored" old plaques bear witness to the prosperous commercial history of Zhongshan Road. The newly established "Quanzhou Cultural Tourism Zhongshan Station" exhibition center and "Haisi Recommendation Officer Studio" show the urban memory of Quanzhou's development in multiple directions.
In the new round of renovation and upgrading, Zhongshan Middle Road has undergone the transformation of the overall architecture, pavement and drainage system, as well as the restoration of the original façade accessories, etc., which retains the cultural memory of the city and highlights the "thick" cultural heritage of Quanzhou and the "new" development path. Nowadays, many tourists come to Zhongshan Road Citywalk, not only to check in the strong commercial atmosphere, but also to experience the rich commercial development history of the old town of Quanzhou. "Compared to Zhongshan Road in other cities, the architecture here is more distinctive. Mr. Hu from Xiamen said that the old signboards preserved on the exterior wall are a historical witness to the culture of southern Fujian and the changes of Zhongshan Road.
Diversified business formats to create a new logo of the trend
Since the renovation and upgrading of Zhongshan Road has been carried out, Quanzhou has focused on upgrading the business formats, positioning the business formats of Zhongshan Road and the surrounding business districts as a deep leisure and leisure integration block, focusing on the introduction of a variety of business formats, focusing on attracting high-quality international brands, time-honored brands, intangible cultural heritage, cultural characteristic brands, etc., and gathering cutting-edge fashion and trendy business formats.
In traditional time-honored stores such as Yuanhetang, Watergate Guozai, and Bingzhengtang, new and old Quanzhou people savor the flavor of southern Fujian and reminisce about their memoriesLuckin Coffee, Qixu Bell Tower Hotel and other newly settled stores are full of customers;A number of new cultural and artistic landmarks, such as Cai Guoqiang Art Museum, Overseas Chinese Approval Museum, and No. 175 Art Space, are showing the charm and ...... of Quanzhou to the outside world
While deeply revitalizing culture and activating commercial vitality, Zhongshan Road transforms characteristic activities into traffic entrances, further releasing the multiplier effect of "culture + business + tourism". After being rated as a national tourism and leisure block, last month, Quanzhou Zhongshan Road was rated as the first batch of smart business districts in Fujian Province. Rong ** reporter Gao Huizi Ye Hongyu.
[Voice of the representative committee].
Add characteristic shops from all over Quanzhou
Zeng Yuyun, deputy to the Municipal People's Congress and secretary of the Party Committee of Jinshan Community, Haibin Street, Licheng District, suggested that Zhongshan Road could add some characteristic shops or exhibition halls from all over Quanzhou. She said that after the successful application of Quanzhou for World Heritage Status, the ancient city, especially Zhongshan Road, has undergone great changes through measures such as establishing rules and regulations, improving the soft and hard environment, and living protection. Zhongshan Road has a long history and profound cultural accumulation, and is an important window for Quanzhou to display to the outside world. As an ancient commercial street, it integrates some cultural characteristic commodities and exhibition halls from all over Quanzhou, which can allow foreign tourists to have a more comprehensive understanding of Quanzhou, and at the same time promote the integrated development of cultural tourism in Quanzhou.
Rong ** reporter Gao Huizi Ye Hongyu.
Upgrading supporting infrastructure
**Xi, member of the Chinese People's Political Consultative Conference and director of the Quanzhou Minnan Folk Song and Dance Inheritance Center, said that after the landscape transformation and upgrading of Zhongshan Road, the commercial format has developed very well, there are many theatrical performances, and the cultural tourism market is hot. In order to allow the tourism boom in the ancient city to continue for a longer time, the tourism infrastructure and follow-up services need to keep up, such as traffic problems, which need to be further planned and rectified. He also said that Zhongshan Road connects all alleys, and hopes to explore and promote these alleys and celebrity culture more to maintain the development of cultural tourism in Quanzhou.
Rong ** reporter Gao Huizi Ye Hongyu.