[Opening remarks].
The cooperation between Fujian and Ningbo is an important strategic decision personally deployed and promoted by the general secretary during his work in Fujian. After more than 20 years of passionate watering, the cooperation between Fujian and Ningbo has borne fruitful results and has become a model of cooperation between the east and the west of China.
After winning the battle of poverty alleviation in an all-round way, the general secretary made important instructions on deepening east-west cooperation and fixed-point assistance, pointing out that "east-west cooperation and fixed-point assistance work is a major decision-making deployment made with a view to promoting regional coordinated development and promoting common prosperity." It is necessary to adapt to the changes in the situation and tasks, focus on consolidating and expanding the achievements of poverty alleviation, comprehensively promote rural revitalization, and deepen east-west cooperation and fixed-point assistance."
In order to deepen the business cooperation between Fujian and Ningxia, help consolidate and expand the achievements of poverty alleviation, and boost the rural revitalization of the two provinces and regions, the Fujian Provincial Department of Commerce, together with the Department of Commerce of Ningxia Hui Autonomous Region and the Fujian Aid Task Force, selected typical cases of Fujian and Ningbo cooperation with outstanding results to be promoted in the official ** of the Fujian Provincial Department of Commerce, so stay tuned.
Golden autumn is the season of fruit harvest, but also the 27th year of cooperation between Fujian and Ningbo, after 27 years of continuous progress between the east and the west, has already achieved outstanding results, for the world's attention, Ningxia Helan Eastern foothill wine has also become a hot quality representative in the international wine industry. The co-branded wine jointly launched by the Haisheng chain of Fujian Tobacco and Ningxia Helan Shenqiang has borne new fruits of cooperation between Fujian and Ningxia.
From Fujian to Ningxia, from Wuyi Mountain to Helan Mountain, from Minjiang River to Yellow River ......Although the mountains and seas are far away, Fujian and Ning are long, and Shengqing is giving birth to the beautiful fruits of the new era.
Mountains and seas are concentric - Haisheng Helan God debuts in golden autumn
Meet in Shuangjie, invite you to taste Helan God!"During the Mid-Autumn Festival and National Day, Fujian Haisheng Chain and Ningxia Helanshen International Winery jointly produced organic Cabernet Sauvignon dry red wine (green diamond, red diamond, blue diamond) and limited edition organic Shiraz dry red wine, four representative of China's high-quality wines, were launched with great enthusiasm, and were widely concerned by China's wine industry and welcomed by consumers as soon as they appeared.
These four wines have been recognized and praised by international professional wine judges for their aroma and structure, and they have said that their complex flavor, fruity aroma, full-bodied wine and long aftertaste have been selected for many world gold medals.
The cooperation between Haisheng and Helan Shen is fully in line with the guiding principle of "complementary advantages, mutual benefit, long-term cooperation and common development" of Fujian and Ningbo cooperation.
Mountains and seas are affectionate - good wine grows
At the foot of Helan Mountain, the orchards are fragrant, the snow-capped peaks are stacked in the distance, and the purple grapes are full of branches nearby. The fruit growers shuttled between the rows of grape vines, and at this time, the Helan Shen 100,000 acres of organic grape industrial park was ushering in the busiest harvest season in autumn. Strings of crystal clear "plugged pearls" are sent to the winery with the expectations of this land, pressed, fermented, stored, and turned into mellow elixir.
The higher the yield, the better, in my vineyard, the limit is not more than 500 bottles of red wine per acre, and the rest of the excess grapes must be removed without hesitation. In the view of Chen Deqi, the founder of Helan Shen International Winery, only high standards can grow good grapes and make good wine. In 2007, Chen Deqi, a representative of Fujian businessmen, responded to the call of the country and came to Helan Mountain in Ningxia to open up wasteland and sow greenery. Spent 200 million yuan to buy 100,000 acres of barren beach and planted the first batch of vines on the Gobi Desert. 3.5 million cold-resistant and salt-alkali resistant grafted seedlings were introduced from France and Italy for breeding. In the past 16 years, Helan God Wine Estate has developed 70,000 acres of land and planted 50,000 acres of grapes.
The wine region at the eastern foot of Helan Mountain is located at 38 north latitude with Bordeaux, France5°, which belongs to the world's leading growth zone of wine grapes. In 2013, it was included in the World Wine Map for the first time, and its professional status was recognized by the world wine community. Helan Shen Wine, located in the core production area of the eastern foothills of Helan Mountain, has won the double organic certification of China and the European Union for its rich taste, unique style, strict limited production planting and exquisite brewing technology, and has won the big gold medal in the World Wine Competition for many times, and has been recognized by international authoritative institutions and professional awards.
Enjoy the mountains and seas and enjoy a glass of grape wine
Helan good wine is made with ingenuity, and there is nowhere to hide the mellow fragrance. On the other side of the sea, Fujian Haisheng also relies on the direct terminal network resources to let more people understand and love the wine culture of Ningxia with a series of tasting meetings, recommendation meetings, entrepreneur associations and other activities, and send high-quality Helan God wine to the table of the people of Fujian.
With this year's Mid-Autumn Festival and National Day "double festival" schedule officially logged in Fujian Haisheng chain direct stores, has been in this short period of time has held a number of highly praised offline activities, more impressive is the Xiamen Entrepreneur Day on November 1, Haisheng Helan God wine grand debut so far the guests still remember, "World Gold Award, China Helan God" slogan is still vivid, really let many Xiamen entrepreneurs remember Haisheng Helan God's joint move.
Then, on November 16th and 17th, two successful tasting training sessions were held with Sanming City and Longyan City, so that many store managers, salespeople and consumer representatives from Haisheng chain stores could more directly and personally feel the charm of world wine culture and the shocking quality of Ningxia Helanshen Winery wine.
Whether it is a fresh and lively green diamond, an elegant and classic red diamond, or a majestic blue diamond, everyone is frequently amazed during the tasting process: the quality of domestic wines can now not only compete with European and American wines, but even surpass them. In addition to sighing, they were full of confidence in the strong alliance between Haisheng and Helan God this time, and saw the "yearning for a better life" in the glass of wine in their hands.
Mountains and seas are willing to go to a better life in both directions
Fujian Haisheng chain is a wholly-owned subsidiary of China National Tobacco Corporation Fujian Provincial Company direct tobacco chain enterprises, as a state-owned enterprise, actively respond to the policy of strengthening economic and trade cooperation between Fujian and Ningxia, make full use of its own capital and advantages, relying on chain retail terminal network resources, establish a sales platform for Ningxia famous and high-quality products, lead consumption with the market, drive production with consumption, help local farmers with production, help Ningxia people get rid of poverty and become rich with employment, and cooperate with each other to promote the revitalization of Ningxia's industry.
Since 2012, Helan Shen Winery has provided about 1,500 jobs for farmers in Minning Town every year, with a wage income of about 45 million yuan and a per capita income of 30,000 yuan per year, driving 500 families to work every year. It has helped the former Minning Village to develop into Minning Town, from a poor immigrant village with only 8,000 people to a "Jiangnan Town" with more than 60,000 people, and from a dry beach to a golden beach today.
**The general secretary pointed out that "Minning Town has explored a broad road, and we must promote this valuable experience to the whole country." In the development process of Minning Town, Fujian businessmen have played an important role, and Minning Town has left their pioneering spirit of courage to innovate and struggle, and now they are still promoting the cooperation between Minning and Ningxia to get rich together.
The cooperation between Helanshen and Fujian Haisheng Chain is that Chen De, the founder of Helanshen International Winery, as a representative of Fujian businessmen, uses the high-quality wines that have won the World Gold Award to give back to the hometown feelings of the Fujian peopleIt is also the heart of Haisheng Chain to help the development of China's wine industry and create a high-quality domestic brand. Let consumers enjoy the fine wine at the same time, but also feel the temperature of the domestic brand.
In this cooperation across mountains and seas, Fujian Haisheng Chain and Ningxia Helan God work together to write a new chapter in the cooperation between Fujian and Ningxia. Helan Shen interprets the spiritual connotation of supporting agriculture and helping agriculture, complementing each other's advantages, and win-win cooperation with practical actions, and promotes the development of Ningxia's wine industry. Today, Haisheng Chain takes Fujian as a starting point, making Helan Shen wine well-known to more Chinese people, conveying the rich and mellow beauty of Helan God in China, and going to a delicate and elegant wine life.