32 Cities 70 Projects丨China Merchants Shekou concentrates on commercial flourishingLooking back at the road of endeavor in 2023
China Merchants Shekou is surging with commerce, and flowers are blooming all the way
Hand in the dazzling "answer sheet".
Set sail for a new journey in 2024
China Merchants Shekou will continue to take business as the momentum
Write more new chapters of high-quality development business
Zhanjiang Merchants Garden City was grandly opened
The "exquisite life field" leads the port city complex
On December 22, Zhanjiang Merchants Garden City with the theme of "New Flowers Blooming" ushered in a grand opening. With the opening of the brand, the brand signing rate was 98%, the first store in the region exceeded 40%, the first city brand reached 25, and more than 32 brands won the first place in the performance of western Guangdong and Zhanjiang City. In the future, we will join hands with more than 70,000 members to sprint to the opening goal of 150,000 customers and 10 million sales, detonate the Zhanjiang consumer market, and awaken the vitality of local business.
As a new commercial project of Zhanjiang CBD, Zhanjiang Merchants Garden City presents the unique form of the "Tanxing" cruise ship in terms of space creation, with a marine-themed space in the mall, which brings layers of exploration when it opens, and complements this coastal city with a rooftop ocean garden of 15,000 square meters.
The project is more cleverly integrated into the "symbolic" scene of Zhanjiang's coastal characteristics, with special check-in points such as "Zhanjiang China Merchants International Cruise City City Exhibition Hall - Coastal Highway - Lawn Sunset Party - Art Blue Whale IP - Naked-eye 3D Giant Screen - Cruise Theme Space - Sea View Platform - Rooftop Ocean Garden" to build a new scene of beautiful coastal life with a three-in-one tour, travel and play, bringing an immersive coastal experience.
Zhanjiang Merchants Garden City closely follows the consumption needs of urban trendy young people and high-quality family customers, and has introduced many high-end and high-grade brands. In the three days after its opening, the project also brought creative PR activities such as the first exhibition of the Vintage classic car market, and in the future, it will also link the community and other resources to connect consumers with the brand and continuously inject new vitality into the port city.
As an important commercial project in Zhanjiang, a coastal city in southern China, the grand opening of Zhanjiang Merchants Garden City is a core component of the 1+N strategic cooperation between China Merchants Shekou and Zhanjiang City, and a representative work of comprehensive development of the area. The project aims to create a high-end and exquisite living field in Zhanjiang City, and unlocks a new lifestyle of urban roaming with multiple scenes. As the engine of urban development, Zhanjiang Garden City will further promote the transformation and upgrading of the area, enhance the city's image, and stimulate economic vitality.
Chongqing Changjiahui Shopping Park was newly unveiled
Vitality leads to renewal and lights up the cover of the city
On the evening of December 22, the "4th Changjiahui New Year Lantern Festival and Changjiahui Shopping Park Rejuvenation" event was launched at night. The 1,500-square-meter super light and shadow field has been transformed into a city window, the urban landscape platform where the two rivers meet to light up the city cover, and the environmental protection art fireworks wonderland created by Changjiahui and intangible cultural heritage artists has also been opened at the same time.
As Chongqing's new business card and urban fashion and life gathering place, Changjiahui Shopping Park is a livable place for Chongqing to actively integrate into the international consumption center, an international hub city and a high-quality life, and it is also a landing practice for Chongqing Nan'an District to build a landscape city meeting room and build an international consumption center city core area.
After the renovation and upgrading, Changjiahui refines and integrates the architectural elements of Chongqing Baokan structure and the French naval barracks, creating a sequential riverside façade with arches and square windows, introducing river view resources into the interior, allowing the landscape city living room to reveal the texture of hydrocrystals, and creating an exclusive urban cover scenery for Chongqing.
The new terraces on the fourth and fifth floors, like the original terraces on the sixth floor, are stacked on a three-storey glass box, creating a sense of lightness of a suspended terrace, and the lighting echoes with the water on the river, creating a floating viewing platform on the shore. A three-dimensional riverbank viewing line with a total length of one kilometer lights up the cover of the city.
Chongqing Changjiahui Shopping Park was unveiled with a new image, and this upgrade reshaped the cityscape of Chongqing. As a joint venture between China Merchants Shekou and Hongkong Land, Changjiahui has led the new development of the large area after more than ten years, laying out international commercial, cultural and historical districts and public activity spaces, which are both fashionable and forward-looking, demonstrating the attitude of deeply cultivating the city and leading life. In addition to the upgrade and renewal of Changjiahui, China Merchants Shekou has also carried out a number of asset updates and upgrades this year, among which another blockbuster asset transformation project in mid-to-late January 2024 - Shenzhen Shekou Merchants Garden City will also be reborn. Since its opening in 2006, the project has received numerous accolades, and this upgrade has made a major breakthrough in terms of architectural appearance, experience space and brand format, and will once again lead the fashion of the area.
The gymnasium of Hefei Shaoquan Sports Center was grandly opened
The new model of sports + business refreshes the city's landmarks
On December 23, the Shaoquan Sports Center Gymnasium located in Hefei Xinzhan District was grandly opened, and the finals of the 11th Staff Basketball Tournament of Xinzhan High-tech Zone ignited the vitality and passion of the opening ceremony at the scene.
As a city-level sports-themed commercial complex built by China Merchants Shekou, Shaoquan Sports Center is positioned as a sports center cluster with a total volume of 120,000 and all-age sports coverage, and has built four characteristic spaces: a comprehensive gymnasium, an outdoor sports park, a sports trend theme block in the garden, and a sports supporting commercial mall in the garden, bringing a new commercial experience with the theme of sports and rejuvenating Hefei's more diverse, bright, youthful and energetic new landmarks.
Among them, the garden is divided into about 260,000 block-style sports-themed blocks and about 220,000 sports supporting businesses, covering sports training, fitness venues, catering and food, leisure and entertainment, children's amusement and other rich formats;Changkong Park is the first all-age sports park on the subway in Hefei, which is simultaneously connected to the commercial and comprehensive gymnasiums in the garden to achieve unified and comprehensive operation.
The gymnasium of Shaoquan Sports Center is an innovative practice of China Merchants Management on the cultural and sports track, exploring the development of the cultural and sports industry in the new era with the "X+ business" model. It not only provides high-quality sports facilities, but also integrates commercial elements to create a unique new format of cultural and sports integration. This innovative model not only meets the fitness needs of citizens, but also provides a place for leisure consumption, and will become a new benchmark for the development of urban cultural and sports industrial complexes.
Commercial space is an important part of a better living space, and it is also one of the core driving forces of urban renewal and urban development. As the core platform for the investment, operation and management of commercial real estate under China Merchants Shekou, China Merchants Management takes diversified products and characteristic brands as the internal driving force, and shapes a new business sample in line with regional culture according to local conditions, forming differentiated brand competitiveness.
At present, China Merchants Shekou Commercial has a layout in 32 cities across the country, holding more than 70 commercial projects with centralized management, with a total commercial construction area of 7 million.
From 2022 to 2023, China Merchants Shekou will deepen its holding business, taking into account the asset-light business, guided by the "X+ business" strategy, deeply cultivating the track, diversified integration, and constantly exploring differentiated competition strategies, and laying out a series of high-quality commercial projects across the country, with an annual growth rate of nearly 30%. Under the down-to-earth and meticulous cultivation, one project after another stands out from the encirclement, breaks the cocoon into a butterfly, and blooms into a beautiful flower.
Following the excellent results in the opening of urban benchmark projects such as Qinhu Xili Garden City, Chengdu Grand Rubik's Cube China Merchants Garden City, and Xiamen Sea World in 2022, which have been praised by the market, China Merchants Shekou will continue to make efforts in 2023 and set off a commercial boom again.
During the National Day in 2023, Xiamen Haicang Merchants Garden City and Ningbo Yinzhou Garden will bloom in both flowers, and they will successfully "break the circle" on the first day of opening. Haicang Merchants Garden City achieved a total passenger flow of more than 210,000 person-times and sales of more than 8 million yuan throughout the dayYinzhou Garden is popular in the city with a 100% investment rate and a 100% opening rate.
On November 30, 2023, Shanghai Caolu Merchants Garden City was grandly opened, and the response was enthusiastic. 98% investment rate, 95% opening rate, 200+ brands, more than 50% of the first stores in the region, 100% of the main stores in the region, 90% of the catering brands in the region, and 80% of the retail supporting brands in the region, this series of data have refreshed the opening results of the newly opened shopping malls in Shanghai this year.
In recent years, the commercial projects of China Merchants Shekou have been recognized and loved by consumers with a more distinctive image, a higher investment attraction rate and a larger passenger flow. The successful opening of many landmark projects demonstrates the comprehensive development advantages of China Merchants Shekou and the ability of China Merchants to manage assets, and has won the attention of the industry and the recognition of more cities.
As a leading comprehensive development and operation service provider for cities and parks in China, China Merchants Shekou is committed to becoming a bearer of a better life. China Merchants Shekou focuses on comprehensive development, focusing on three types of businesses: development business, asset operation and urban services, and promotes the development scale, value management and innovation competitiveness of enterprises at the same time.
Take business as the potential and carry beauty. 2023 is the year with the largest number of projects since China Merchants Shekou entered the commercial field, and has successively created differentiated new commercial samples in Shenzhen, Shanghai, Xiamen, Ningbo, Zhanjiang and other cities. In addition, on December 15 this year, China Merchants Shekou started with 45With a total price of 948.1 billion, it successfully bid for the BSP0-0103 unit-04 plot of Gucun large-scale residential community in Baoshan District. The site covers an area of about 130,000 yuan, with a total construction area of about 330,000 yuan on the ground, and will introduce the "China Merchants Garden City" brand in the future to create the largest TOD commercial and residential complex in Baoshan, Shanghai.
Behind the higher than the average opening rate of the industry, China Merchants Shekou has gradually highlighted the differentiated strategic advantages of "X+ business", combined with the needs of the city (region), and according to local conditions, it shapes characteristic businesses that are in line with the characteristics of the times, regional culture and project endowment, adapts to different business district environments and customer groups, creates commercial landmarks with significant differentiation, and empowers the city to live a better life.
In 2024, China Merchants Shekou will continue to ride the wind and bring a large number of key projects, including Zhuhai Doumen China Merchants Garden City, Shanghai Sea World, Chengdu Tianfu Merchants Garden City, Changsha Meixi Lake Merchants Garden City, Changsha Guanshaling China Merchants Garden City, Nanjing Xuanwu Merchants Garden City, Chengdu Jinniu Merchants Garden City, Shenzhen Prince Bay China Merchants Garden City, etc., connecting a unique urban beautiful life circle with commercial power.