If you want to start a business and open a restaurant in 2024 but don't know how to choose, I recommend you a good brand - Wukouzao sauerkraut fish fried with rice.
In the field of chain franchising, there is a saying that the higher the degree of standardization, the higher the success rate of single-store replication. For example, McDonald's and KFC were able to quickly open the Chinese market because they realized the standardized replication of stores. The five-mouth stove brand we are talking about today has reached the standard of standardization and replication.
After years of development, Wukouzao has established more than 100 brand direct stores and more than 50 franchise stores across the country, with a large-scale food production center and a logistics chain distribution center. Among them, the signature boneless sauerkraut fish has sold more than 150 million copies, and the total number of loyal members has exceeded 800,000.
Wukouzao has been established for 12 years, but it has been focusing on the operation of directly operated stores until 2022. During this period, many people contacted the brand to join, but they were rejected one by one. Wukouzao hopes to be able to fully mature and gain a firm foothold, and then open up to join and expand the store, which is responsible for the franchisee, but also for the brand of Wukouzao.
Wukouzao has achieved continuous expansion of stores in recent years, and its core is not only standardization, but also the profit model of a single store. At the front end, Wukouzao continuously optimizes products, maintains the comprehensive gross profit of stores, controls the comprehensive gross profit margin of stores, and ensures that franchised stores reach a considerable level of profitability. In the back-end, Wukouzao innovates products according to the store's profit margin, consumer preferences and other information, continuously optimizes the product ratio, improves the store's profit margin, and enhances the store's core competitiveness and anti-risk ability.
Wukou stove also has a complete and high-quality first-class chain system, the products are distributed by the headquarters, and the 48-hour cold chain distribution is efficient and timely. Even if the new product is updated and iterated, it can also be fully developed and controllable. This can not only greatly reduce the cost of raw materials in each store, but also ensure the uniformity and stability of product quality and taste.
Finally, the franchise system of Wukouzao is very perfect, which can provide in-depth assistance to franchisees at all stages and in the whole process, including site selection and decoration, operation management, technical training, advertising planning, marketing and promotion services.