On December 23, Lingnan Holdings Guangzhou Tour released the "2024 Spring Festival Inter-provincial Travel Trend Report" (hereinafter referred to as the "Report"), showing that more than 7% of people are willing to travel during the Spring Festival, and the largest number of people with a budget of less than 5,000 yuan. As the Spring Festival of the Year of the Dragon is in the middle of the winter vacation, there will be three travel peaks of "1 big and 2 small".
Zhao Wenzhi, chairman and president of Guangzhou Tour, said that the tourism industry is a barometer of economic recovery, and this year is a year of comprehensive "spring blossoms" in the tourism industry. ”
7**Have the intention to travel during the Spring Festival.
The first small travel peak of the Spring Festival in 2024 will appear from February 7 to 8 (from the twenty-eighth to the twenty-ninth of the year), with Xinjiang, Gansu, Northeast China, Beijing, Hebei, Hubei, Hunan, Sichuan, Yunnan, Chongqing, and Guizhou as the main travel directions, and the number of travel days will be 5-12 daysThe maximum travel peak will start from February 10th to 11th (the first day to the second day of the Lunar New Year), with 5-8 days of travel as the main focus, and snow and skiing destinations such as **, Gansu, Northeast, Beijing, Hubei, Chongqing, and Yunnan are the focus of attentionThe third peak will appear around February 13 (the fourth day of the Lunar New Year), mainly for 5-6 days after the holiday, and the Northeast, Beijing, and Hubei are the most concerned by tourists.
According to the report, more than 7 percent of people are willing to travel during the Spring Festival, of which 6 percent are budgeted below 5,000 yuan, 3 percent are 5,000 yuan-8,000 yuan, and 1 percent is 8,000-10,000 yuan and above.
The Spring Festival inter-provincial travel ** starts on February 7 (the twenty-eighth day of the new year**, reaches its peak on the 10th (the first day of the new year), begins to fall on the 15th (sixth day of the new year), and falls back to the usual level on the 17th (eighth day of the new year).
According to the report, "Happy Family Tour", "Spring Festival Special Theme Tour" with strong New Year's flavor and "Selected Small Group Quality Tour" with high privacy are the key words of this year's Spring Festival. Among the Spring Festival travelers, parent-child customers account for 80%, of which 56% are "three-person family travel", and the proportion of "more than 4 people and elderly travelers" family combinations is rising. Parent-child family travel pursues continuous accommodation in accommodation, healthy and distinctive diet, and takes into account "leisure and exploration" and "culture and nature" in terms of play. A variety of themed products such as City Expo, Winter Snow Play, History and Culture, Nature Exploration, and Children's Fun Park are created to meet the needs of different families.
Small group inter-provincial tours have become hot spots in the market.
Spring Festival travel, "New Year's flavor" is the most important thing for tourists, among which eating, living and traveling are the key. The report pointed out that "the Chinese New Year's Eve dinner (966%), comfortable accommodation (95.2%), local customs experience (895%)" are the three most important items that respondents are most concerned about during the Spring Festival inter-provincial trip.
According to the introduction of Guangzhou Tour, in order to improve the richness of accommodation options, in addition to high-star hotels with scarce resources during the Spring Festival, there are also theme hotels, boutique inns, cultural sojourns, etc., and diversified accommodation experience will become the highlight of the trip.
Taking into account the needs of tourists on the road during the Spring Festival, special arrangements will be made for Spring Festival catering, in addition to local special Chinese New Year's Eve meals, such as Ula hot pot in Northeast China, Korean song and dance banquet, pig killing dishes, and dumpling banquetsJiangxi Lushan Sanshi Banquet, Wuyuan Farmhouse Banquet, Sanqingshan Ecological Banquet, Jingdezhen Porcelain Banquet, etc., some teams also added travel agency special Chinese New Year's Eve dinner, such as in Shaanxi Xi'an Double Fly 5 days February 7-14 departure schedule banquet Chang'an special meal.
The Chinese New Year customs are different in various places, and many tourists intend to experience the local authentic traditions and time-honored folk customs when they travel during the New Year. For example, in Xi'an Datang Sleepless City, tourists can change their Hanfu costumes, visit the lantern festival, and enjoy the lanternsIn Guizhou, you can DIY the national tide dragon lantern, experience hand-woven dragon rope ruyi knots, etc., and conduct dumpling making competitions in Hainan.
Contracting a group from 2 people, the "one family group" enjoyed by relatives and friends and the light luxury high-end "boutique group" with 2-6 people and 14 people capped have become new hot spots in the market.
According to Guang Tour, in 2023, the scale of customer collection of the company's small group products will soar by 756% compared with the same period in 2019. During the Spring Festival week in 2024, the small group inter-provincial tourism product destinations launched by the agency include Shanghai, Northeast China, Shandong, Hunan, Hainan, Guangxi, Hangzhou, Sichuan, Guizhou, Yunnan, Hubei, Shaanxi, and Inner Mongolia, with an itinerary of 3-7 days, and a travel of 2,000 yuan to 12,000 yuan.
Text, Picture |Reporter Liu Xingtong Correspondent An Xu.