Lenovo's mobile phone sales have skyrocketed, and it has won the first right to launch Qualcomm chips, can it surpass Huawei?
Lenovo enters the mobile** market.
Lenovo is a high-tech company founded in 1984 and has won the first place in national scientific and technological progress. However, due to the continuous changes in the company's development strategy in recent years, especially the lack of investment in technology, many people think that Lenovo is no longer a high-tech company.
Lenovo gets $3,480 in sales.
Despite this, Lenovo is still the hegemon in the PC space;In terms of smart phones, due to the lack of Huawei's chips, it can only cut off the front piece and give up a large piece of territory, and other manufacturers have also taken the lead with Huawei. According to the strategic analysis of a third-party research institution, Lenovo has grown the fastest, with an increase of 3480%, and it is estimated that no one will think that as soon as Huawei falls, there will be a big cake of Lenovo.
Lenovo launched the Qualcomm Snapdragon 898, which was preemptively bought by Lenovo.
With this success, Lenovo has also started to invest in the mobile phone space, and it is said that Lenovo's latest flagship, MotoedgeX, will challenge Qualcomm's Snapdragon 898, which is also the first smartphone to use Qualcomm processors. The battle for Qualcomm's Snapdragon flagship processor is already fierce, no matter who gets a big notebook first, plus Lenovo's size, it will cost a lot of money to get the first orders for this product.
Therefore, can Lenovo compete with Huawei for the market share of the Snapdragon 898?Probably not.
The Motorola Edgex is rumored to be using the Snapdragon 898
Lenovo's brand awareness is too low.
Lenovo is now the leader in the PC market, but in the smartphone market, Lenovo's popularity is not high, let alone Apple, Samsung and Huawei, and even OPPO and vivo have no advantages.
Although the Moto brand has been trying to occupy the high-end mobile market since Lenovo bought Motorola, Chinese customers have long lost interest in the brand. And now, Lenovo's Motorola is no longer Motorola's, and Motorola, a company famous for its technology, has no core products, which makes them rarely have the opportunity to gain new customers.
Lenovo lacks sufficient awareness of the mobile phone brand.
There are no new associations.
Although Lenovo took Qualcomm's Snapdragon 898, this is just hype, not the real product. Although other manufacturers will also release Snapdragon 898 soon, compared with domestic Huawei, OPPO, vivo, Xiaomi and other local brands, both in terms of sales and technology reserves, they are a little lagging behind.
Selling less means that the cost is uncontrollable, and the technical gap cannot be eye-catching. Today's smartphone market has entered a white-hot stage, and if there are no new products, there is no competitiveness, and it is difficult to attract more people.
Lenovo does not have enough research and development expenses.
The R&D investment in Lenovo's technology is insufficient.
Lenovo's mobile phone sales are up 3,480% year-on-year, but this increase is largely due to the love of some users for the "Motorola brand". Motorola's first product did not sell well, and the root cause was that Motorola's products lost the glory of Motorola.
Lenovo's R&D expenses in the past five years were 332%,3.16%,2.81%,2.48%,2.63%,2.29%, which shows that its investment in research and development is not much, mainly reflected in the lack of innovation ability of its mobile phones.
Only R&D can differentiate a company from its competitors.
At the end. Even if Huawei is forced to give up most of its market share without chips, if it is not Apple, with their strength, they will not be able to compete with Apple at all, and even if they use Snapdragon 898 as the first product, they may not be able to occupy a place in the competition.
The competition between products ultimately depends on the development of science and technology, and only by making great efforts in research and development and making their own unique characteristics can we win.