Mobile phone sales increased by 3480, Lenovo's biggest winner after the chip crisis
Huawei shares***
Under Huawei's leadership, 5G networks have made great strides in communications and mobile devices, and Samsung is on track to surpass the world's number one in June 2020. But no one expected that the sudden appearance of the chip would have dealt a serious blow to Huawei's mobile **, and Huawei had fallen into a predicament in the case of a serious lack of core.
Lenovo sold 3,480 units.
Huawei's shipments fell 86% to 3.1 million units in the second quarter of 2021, the largest among high-end 5G handheld devices, accounting for 3With a market share of 3%, it is the biggest loser in high-end 5G machines. Although Huawei is still the largest shipment of 5G phones, it is still the biggest winner of 9,520 5G handhelds, it has become an unstoppable trend.
Huawei's decline has also given other handheld device manufacturers room for further development: Xiaomi has released 24.3 million 5G mobile phones, with a market share of 257%, but I didn't expect that the final winner was yet to come - Lenovo was the biggest winner, with a growth rate of 3480%.
Relevance (awareness).
Lenovo's ** business began in 2002, Lenovo and Xia Hua joint venture to form Lenovo Xia Hua Communication Company, later renamed "Lenovo" (Lenovo). In the era of China Cool Alliance, Lenovo was also the best-selling one in the domestic market. However, Lenovo's next move was confusing, first selling Lenovo for $100 million in 2008 and then buying it back for $200 million in 2009.
Since then, the company's CEO has undergone several changes: in June 2015, Chen Xudong replaced Liu Jun, who had promoted his leadership to the top of domestic mobile phone sales, as vice president of Lenovo Group and chairman of Motorola's board of directors. Liu Xudong's position was replaced by Qiao Jian. And in May of this year, Qiao Jian was replaced by Chang Cheng again. Chang Cheng resigned as vice chairman of Lenovo Group in 2018 and appointed him Zhao Yunming. From 2015 to 2019, Lenovo mobile phone has been the CEO of Yiwu for four years, Lenovo's mobile phone market lacks sustainability and has no clear development direction.
Lenovo will be unveiled in ** grid mode.
Today, Lenovo has been able to grow so rapidly, partly due to Huawei's blank market share, and partly due to Lenovo's eventual adoption of the Motorola brand strategy. Lenovo has successfully fought its way out of the world with its ultra-high ** advantage, Motorola EDGE, EDGE S, EDGE+ and other series.
Lenovo shares *** landed on the GEM.
However, there are also some hidden dangers behind Lenovo's rapid growth, and from 2015 to 2019, Lenovo is preparing to return to KTC, and its R&D expenses are 963.6 billion yuan, 939.5 billion yuan, 800.9 billion yuan, 852.7 billion yuan, 946.4 billion yuan, the proportion of operating income is 332%,3.16%,2.81%,2.48%,2.63%, compared to Huawei's 15Compared with 9%, it is far from the bottom, and it is the bottom among similar enterprises.
Relevance (awareness).
It's hard to say the results, Huawei focused on research and development is out, and Lenovo, which values brand awareness, seized the opportunity and won in one fell swoop. With such a small R&D expense, do you think Lenovo can continue to develop rapidly?