"The people take food as the sky", this is a creed deeply imprinted in the blood of the Chinese nation. In the early nineties of the last century, the money bags of the Chinese began to slowly "bulge", and the improvement of the quality of life first began with the food on the plate. At that time, many Jiangxi people were keen to go to the market to line up for a while, and then bring a fragrant Huangshanghuang braised vegetables home, as if this was a "sense of ceremony" that belonged to the Jiangxi people of that era.
Today, the well-known "Huang Shanghuang" brand has accompanied everyone through 30 spring and autumn. People can't help but sigh: the time sequence has changed, the years have changed, and the 8-square-meter small workshop with only 1 stove, 1 iron pot and 1 tricycle has now grown into an industry leader.
Deep ploughingSauce marinadeIndustry, brand deeply rooted in the hearts of the people
The ancients had a saying: "No Jiangxi businessmen can not become a city", with Jiangxi business genes "Huang Shanghuang" on the basis of inheriting the excellent traditions of diligence, integrity, pragmatism, etc., with a more open mind, more advanced ideas, broader horizons, and more outstanding courage to open up a "first-class track" in China's sauce and marinade industry.
The sales network of "Huang Shang Huang" has covered 27 provinces or municipalities directly under the central government, with more than 4,000 stores, not only so that those "old watches" who have left their hometowns can also taste the familiar taste of sauce and lo in their childhood. It has also made more and more consumers across the country realize this unique Jiangxi flavor and fall in love with this kind of food full of fireworks.
In 2012, "Huang Shanghuang" was successfully listed on the Shenzhen Stock Exchange, and now has 16 subsidiaries and eight major industrial sectors. Looking back on the 30 years of development of "Huang Shanghuang", "Huang Shanghuang" step by step, from the flat ground to "ten thousand zhang high-rise building", the group's output value has exceeded 10 billion mark, and has won numerous honors in the food industry stocks, brand market reputation, etc., and has become a national brand deeply rooted in the hearts of the people.
Development is far-reachingTenacityInnovation continues
For a long time, "quality" has always been the "password" for "Huang Shanghuang" to achieve success, continue to create good results, and firmly occupy the "top spot" in the industry. In the view of "Huang Shanghuang", quality is the "link" that truly binds the brand and consumers together. Over the past 30 years, "Huang Shanghuang" has continued to introduce cutting-edge technology, create a business model of the whole industry chain integrating breeding, slaughtering, processing, cold chain, store sales, scientific research and development, and establish a product traceability system of one thing and one code, so as to realize real-time recording and tracking of product quality and processing process.
In terms of production equipment, Huangshanghuang Group has introduced ERP, MES, WMS and other systems to realize intelligent and digital production, create an "Internet of Things" integrated smart factory and a new industry standard for halogen products that are at the forefront of the industry, and actively explore technologies such as the standardization of marinated soup, establish a fingerprint and digital model of marinated soup, and become a real leading enterprise in the domestic catering industry.
In addition, "Huang Shang Huang" firmly believes that only by continuously instilling innovative ideas in products and services can we continue to provide consumers with better products. With the advent of the digital age, "Huang Shanghuang" has taken the lead in taking the step of transformation from traditional marketing to Internet marketing. At present, the company has obtained 40 national utility model patents and has been rated as a national outstanding key leading enterprise in agricultural industrialization.
At the same time, "Huang Shanghuang" Group actively seeks to diversify its operations, and has formed a strong business phalanx through the layout of eight major sectors, including oil processing, hotel catering, hot spring tourism and vacation, overseas investment, cultural tourism industry, and cold chain logistics, so that all sectors of society can see the unlimited development prospects of "Huang Shanghuang" in the future.
With the recovery of the global economy, the graceful demeanor of "Huang Shanghuang" in the post-epidemic era has made people look forward to the development prospects of China's national brands. We also have reason to believe that this time-honored brand, which has always been brave and progressive, never forgetting its original intention and condensing ingenuity, will move forward generously towards the road of a century-old brand with better products and better services, and further polish the business card of the new era of China's national brand.