Young people's consumption concepts have gradually changed and they have begun to pay more attention to the cost performance of goods. They no longer blindly pursue brands and high-priced goods, but pay more attention to the practicality and quality of items. This change can be seen in various aspects, such as buying second-hand goods and choosing more cost-effective alternatives.
In today's society, more and more young people choose to buy second-hand goods. There are several reasons behind this trend. First of all, second-hand goods** are relatively low and can meet the needs of young people. Secondly, the waste of environment and resources caused by the purchase of second-hand goods can also be effectively reduced. In addition, buying second-hand goods can also cultivate young people's ability to judge the value of items and improve their consumption wisdom.
In addition to choosing to buy second-hand goods, young people are also starting to look for cost-effective alternatives. For example, when buying a down jacket, they may choose a relatively low military coat, because the military coat can also meet their needs in terms of warmth and quality. This choice not only reflects the rational consumption concept of young people, but also helps to promote the rise of domestic brands.
In recent years, the global economic situation has been not good, which has also affected China's economic growth to a large extent. In particular, foreign trade enterprises have been greatly impacted, and the decrease in orders has led to a decline in the income of related practitioners. At the same time, all walks of life are seriously involuted, making it more difficult to make money. As a result, young people have to cut back as much as possible to cope with the difficulties in front of them.
The difficulty of making money has also made young people realize that excessive consumption will bring more pressure and burden to themselves. As a result, they began to make more prudent consumption decisions and pay more attention to the practicality and cost-effectiveness of items.
Today's young people face higher cost-of-living pressures, especially in large cities where housing prices are high. If you want to get married at the right age or work and live in the city, buying a home is almost inevitable. However, high housing prices have forced young people to take out loans to achieve their dream of buying a home.
However, in the face of long-term high mortgage repayment pressure, a considerable number of young people have begun to feel powerless. In response to this pressure, they have chosen to reduce consumer spending in the hope of being able to maintain stability in their lives despite economic pressure.
In the past, some businesses took advantage of the psychology of young people's impulsive consumption, hyped up some luxury goods, and chased fashion and famous brands. However, more and more young people are realizing that luxury does not bring them true happiness and satisfaction.
They begin to understand that the truly rich do not need to flaunt their social status through luxury, which is only the price paid by the poor for the sake of "face". Therefore, they are more willing to use the money from luxury goods to spend on actual living expenses and improve the quality of life.
The phenomenon of modern young people beginning to consume in reverse reflects the socio-economic situation and the change of personal consumption concepts. Increasing difficulty in making money, high mortgage pressures, and a renewed appreciation for luxury are the reasons behind this phenomenon.
Instead of chasing fashion and famous brands, young people are more willing to choose goods rationally, focusing on the practicality and cost-effectiveness of items. This change in consumption concept not only has a profound impact on the domestic consumer market, but also provides strong support for the rise of domestic brands.
Of course, everyone's consumption perceptions and situations are different, and this is just a rough picture of the overall trend. In any case, the reverse consumption trend of young people deserves our attention and consideration. We should encourage young people to consume rationally, improve their consumption wisdom, and create a better social environment so that everyone can live a better and sustainable life.