With the development of society, young people's consumption concepts have gradually changed. Compared with the past, they no longer blindly pursue the most expensive goods, but pay more attention to the cost performance of consumption. This new concept of consumption is called "reverse consumption", and it represents young people choosing to buy second-hand goods and pursue more cost-effective products. This trend is particularly evident in China, where the transaction volume of second-hand idle items is expected to exceed 3 trillion yuan by 2025, according to data from the Institute of Energy, Environment and Economics of Tsinghua University and other institutions. In order to adapt to this change, various second-hand trading platforms are booming, and merchants are also seeing business opportunities.
On the one hand, one of the reasons behind reverse consumption is that the economic power of young people has been affected. The instability and involution of the global economy have made it more difficult to make money, and many people engaged in foreign trade business are facing the problem of reduced orders, while other industries are no longer as easy to make money as before. When young people realize that it is difficult to make money, they begin to make changes in their spending and pay more attention to the value for money they consume. This is also a big reason why they are choosing to buy second-hand goods in the first place.
On the other hand, mortgage pressure is also one of the reasons why young people are doing the opposite. Nowadays, young people need to buy a property to work and live in the city, but due to high housing prices, many people can only buy a house through loans. However, the long-term high mortgage has put them under tremendous financial pressure and can only cope by reducing other consumption. This has also prompted young people to think about how to consume more rationally and look for more cost-effective goods.
Finally, more and more young people are beginning to consume rationally and are no longer attracted by the luxury hype of merchants. They realized that people who were really rich didn't need luxury goods to show off their social status, and that only those who were more strapped for life would buy luxury goods for the sake of face. Therefore, young people choose to use the money from luxury goods to spend on actual life consumption and enjoy a better quality of life.
To sum up, the reverse consumption behavior of modern young people stems from several reasons: the poor economic environment makes it more difficult to make money, the pressure of mortgages, and the re-appreciation of the value of luxury goods. To a certain extent, this phenomenon reflects the existence of social problems. So, what to make of this phenomenon?
There are different views on the reverse consumption behavior of young people. Some believe that young people should be more motivated to spend, which will help the economy. However, there are also those who support rational consumption among young people, arguing that the quality of life is not entirely proportional to the level of consumption, and that it is more important to focus more on actual needs than to pursue expensive brands. They believe that this can reduce financial stress and improve the happiness index of life.
Personally, I think the reverse consumption behavior of young people is a rational choice. In a bad economic situation, young people should pay more attention to saving and rational consumption, which will help them get through the stage of economic stress. In addition, reverse consumption also helps to promote the development of the second-hand market and the concept of sustainable consumption. Buying second-hand goods can reduce the waste of resources and reduce the impact on the environment, which is a socially meaningful way of consumption. Of course, this does not mean that young people should give up the pursuit of quality, but while pursuing quality, they should pay more attention to cost performance and better grasp their own consumption power.
In summary, young people are starting to reverse consumption due to the increasing difficulty of making money, the pressure of mortgages, and the renewed appreciation of luxury. This phenomenon reflects the existence of social problems, and at the same time gives us food for thought. Personally, I support young people to consume responsibly, which helps to alleviate economic pressures, promote the development of the second-hand market and promote sustainable consumption. It is hoped that with the progress of society, young people's consumption concepts can become more mature and rational, and contribute to the sustainable development of society.