Read through the 6 advantages of Google ads in one minute.
Google Ads (formerly known as Google AdWords) is Google's version of pay-per-click (PPC) advertising.
It is a paid advertising platform owned and managed by Google, and these ads then appear in Google's search results or on those who are registered with the Google Display Network.
Google ads are provided based on the search network, keywords are the lifeblood of search campaigns, start with thorough keyword research, find a list of keywords related to your product or service, when users search for any of these keywords, Google will show your ad to them, and only charge when they click on the ad.
Overall, the main reason to run Google ads is to direct people who are actively searching for your products or services to your unique website to close a deal.
6 Key Benefits of Google Ads
1.Broad audience reach.
Google processes more than 75,000 search queries per second, and in addition, Google has been around for almost 20 years and has a high seniority position in paid advertising.
It also has the greatest potential of any advertising platform, not to mention, their searches have been increasing over the years.
2.The user has the intent to buy.
When a user searches for a query with Google, we can conclude that they are already interested in your product or service.
With Google Ads, users who click on your ads are already intent.
So, it's safe to say that they generate higher quality traffic than SEO or Facebook ads, and running Google Ads certainly offers plenty of opportunities to increase conversions.
3.Advertising comes in a variety of forms.
This includes text ads, ads, add ads, call-only ads, showcase shopping ads, responsive search ads, ads, product listing ads, and app ads.
They also have a huge list of plugins that you can use to optimize your ads for better results.
4.Not limited to one specific industry.
Unlike other advertising platforms that cater to a specific audience, purpose, or niche, Google has room for almost any industry.
After running your ads on Google, the chances of dominating the industry increase dramatically, no matter what niche you fall into.
5.Equal advertising potential.
Whether you're a small business or a well-known brand, Google will serve your ads equally, they only care about the relevance and quality of the ads, and the user experience is a priority to provide them with the most relevant ads.
6.Instant traffic and enhanced visibility.
Ever wondered why SEO is becoming so popular right now?
That's because it's all about visibility, rate, and ranking.
SEO takes time, you have to do a lot of work and then wait for search engines to crawl, index, and rank your **.
It can take days, weeks, or even months for your efforts to pay off.
But that's not the case with Google Ads, where their traffic is almost instantaneous – or Google will show your ads to people as long as they're searching for your products or services.