In order to attract consumers to shop, merchants emerge in an endless stream of means, looking back at the 80s of the last century in rural China, there is a group of magical "credit pot people" to send large iron pots, scissors and kitchen knives for free. This can't help but make people wonder why these "credit people" never came back to ask for money?
In the 80s of the last century, the transportation in the countryside was inconvenient, the materials were scarce, and shopping was very inconvenient. In order to meet the needs of rural residents, some smart people saw a business opportunity. They carry daily necessities such as large iron pots, scissors and kitchen knives, and walk the streets and alleys to sell them, providing a convenient way for rural people to shop. Different from modern credit cards, Huabei and other methods, this group of "credit pot people" proposed a unique way - you can buy the pot on credit and wait until a certain time to collect money.
The time when the "credit pot people" came to collect the money was uncertain, and they only left one sentence: "The grain ** will collect the money when it is 1 yuan and 1 catty." This uncertainty makes many people afraid to ask them for credit, for fear of losing money when the food is ***. However, some people who are not afraid of things muster up the courage to try, and they really got the big iron pot without spending any money. Even sometimes, the "credit pot man" will take the initiative to send the iron pot to the other party, so that people feel that they can really get the big iron pot, coupled with the attraction of "food rose to 1 yuan and 1 catty", everyone is assured and bold to find the "credit pot man" to credit the big iron pot, scissors and kitchen knives and other daily necessities.
At that time, rural people were just well fed, and their lives were not rich. The *** one of the big iron pots can be used for half a lifetime, and if the kitchen knife is blunt, it is good to sharpen it. Therefore, the emergence of "credit pot people" has given rural people an opportunity to obtain the necessities of life through credit. However, what is puzzling is why this group of "credit people" never came back to ask for money?
The way they proposed to buy the pot on credit should have been an economic transaction, and it should have been a matter of course to repay debts. Even taking into account inflation, this money was nothing to the rural people at that time. However, this group of "pot people" disappeared without a trace, and did not come back to ask for money on credit. In modern rural areas, there has never been such a "pot man" again, let alone let them ask for money.
Looking back at the time, life in the countryside gradually improved, concrete roads were built, and almost everyone had a car in their home. In this way, the "credit pot people" who walked the streets and alleys gradually lost their living space and naturally withdrew from the stage. However, what makes people wonder is why this group of "credit pot people" didn't come back to ask for moneyDon't they take it for granted to pay off their debts?
Perhaps, the "pot man" does not really want to make money on credit. They may have used this unique way to attract crowds and increase their turnover. In fact, not all of these "pot people" are on credit when they sell things. Some people will buy other goods after owing the iron pot on credit, and even spend more money than the iron pot itself. Moreover, because of the gimmick of the "credit pot", the "credit pot man" can attract many customers everywhere he goes, and the business is particularly good. It may be a marketing ploy to attract people with free pot giveaways, and then once enough people have been reached, sell other goods.
In terms of business operations, there is a classic case of "free eggs" story. Two egg sellers compete with each other, with one boss taking care of each other, while the other generously gives away an extra egg or two. Over time, the generous boss attracted more and more customers and made more and more money. This boss is not really stupid, he deliberately put an extra egg to attract customers. Similarly, the "credit people" may also use a similar strategy to attract people on credit, and then after people are attracted, they can earn more money through other means.
The key to the fact that a businessman is able to make money is that the input is lower than the income, so as to generate profits. Looking back at the behavior of the "credit people", they attracted the crowd and increased their income through novel marketing methods. In addition, they specialize in delivering tools such as pots, scissors, kitchen knives, etc., and the procurement cost of these products should be relatively low. Because they may get these products at wholesale prices, which are much lower than the selling price. Therefore, even if many people buy products on credit, due to the relatively low investment, the income is greater than the investment, so that the "credit pot people" do not lose money in business operations.
In general, the "credit pot people" of the 80s attracted people through unique marketing techniques, providing a special way to shop in the countryside. Although they proposed a way to buy the pot on credit, they did not come back to ask for money in the end. Perhaps, it was just a gimmick that they attracted customers by giving away the pot for free, and then after attracting enough people, they made more profit on other goods. This story is perhaps a thought-provoking piece of history in the world of business.
The above tells how a group of magical "credit pot people" in rural China in the 80s of the last century attracted rural residents in a special way, providing daily necessities such as large iron pots, scissors and kitchen knives, but never came back to ask for money afterwards. This led me to think deeply about this phenomenon.
First of all, this story reminds me of the "drainage" strategy that is often mentioned in business. This group of "credit pot people" has managed to attract a large number of customers by providing a unique and eye-catching way to shop. Across industries, the key to engaging users is often to create differentiation and break the mold in some unique and compelling way to attract more attention. In this story, the "credit pot man" successfully aroused people's interest by providing free large iron pots, formed a word-of-mouth spread, and became a successful drainage case.
Secondly, the story also reflects a kind of "trap" strategy in business. By offering the service of shopping on credit, this group of "credit pot people" succeeded in attracting some people who were not afraid of things, and they bravely tried and eventually obtained the big iron pot. This strategy has similarities with modern business tactics such as trial periods, free samples, etc., which increase the likelihood of repeat purchase by giving customers a real benefit from the initial experience. This "trap" strategy has succeeded in attracting more people to participate by stimulating consumer curiosity and risk-taking.
However, the story also raises some questions and thoughts. First of all, why did these "pot people" not come back at the appointed time to ask for money after they first proposed to shop on credit?This seems to be contrary to the basic principles of economic transactions. Perhaps, they didn't really think about asking for money back from the beginning, but bought the pot on credit as just a gimmick to achieve other business purposes by attracting people's attention.
Secondly, the story also reflects the scarcity of materials in the countryside at that time and people's desire for the necessities of life. In the 80s, living conditions in the countryside were difficult, and people were eager to own a brand new big iron pot, and this was the key to the success of the "credit pot people" to attract customers. It also makes me wonder whether people's pursuit of quality of life in contemporary society has shifted from material needs to more spiritual aspects.
Overall, this story is both a reminder of the hardships of the past and a reflection on the strategies and methods used in business. In business, the means of innovating and attracting users are ever-changing, and success often depends on the clever use of strategies. At the same time, this story also calls on people to think rationally in business, not to be confused by momentary gimmicks, and to remain vigilant about business behavior. Perhaps, there are some lessons to be learned from this past story that can be applied in today's rapidly changing business environment to better understand and respond to various business strategies.
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