Foreword: DomesticMobile phone manufacturersOnePlus recently because of itsTrollsThe act of maliciously smearing friends has attracted widespread attention, and this move has made itApplesSamsungThe two giants saw a joke. However, this unscrupulous way of competition has a negative impact on the wholeMobile phonesIt's a failure for the industry. This article will start with the Green PlantTrollsbehavior, declining market share, user perception, and competitive strategy.
Green FactoryTrollsThe act of maliciously smearing friends has been hammered by bloggers, and recentlyTrollsIt's active again. They like to boast about one plus and step on red rice. Although OnePlus and Redmi have no bad relationship, the green factory'sTrollsdisregarded the bottom line and did whatever it took to safeguard the interests of his own brand. This kind of behavior is neither in line with the norms of good competition in the industry, but also to the detriment of the wholeMobile phonesThe image of the industry.
At press conferences, it is a common competitive tool to compare the products of competitors. Doing so enlivens the atmosphere of the launch event and also helps users make better choices. However, if it turns into a malicious smear, the result is very different. Users are not easy to fool, they will discern which product is better, and will not be fooledTrollsRhetoric is confused. Therefore, this malicious smear will only cast a shadow on the image of the green factory, and the situation of sluggish sales is difficult to change.
According to the latest data, from week 44 to week 47 in ChinaMobile phonesMarket share, the share of green factories has declined sharply. This situation has to be reminiscent of the way that the green factory uses the method of smearing and smearing friends and businessmen, in fact, to seize market share. However, this kind of competition did not bring good results, but made users doubt and disgust the products of the green factory.
Not so long agoRefrigeratorThe runoff incident is a good example. Netizens jokingly said: "Tens of billions of subsidies have been subsidized."Trolls。"This kind of manipulation will only make users lose trust in the green factory and be skeptical of new products. After all, data is the most real witness, and users will choose those brands whose data proves that their products are strong. In the past few turmoil, OnePlus has lost the support and trust of many old users.
OnePlus's recent behavior has seriously affected its online reputation. For many old users, the current OnePlus has become more and more unfamiliar. Thinking back to the past, and comparing it to the present, it's time to wake up. Users don't want to be fooled, they want to have a really good oneMobile phonesProducts. Therefore, green factories should reflect on their competitive strategies in a timely manner and re-examine their competitive strategiesProduct positioning
At this point, the otherMobile phone manufacturersIt should also be taken as a warning, and it should not be dealt with by playing with meansApplesSamsungand other big-name manufacturers to compete. In contrast, it is more important to make the product better, so that users can improve from multiple aspects such as functionality, performance, and experienceDimensionsto judge the quality of the product. Only truly excellent products can be invincible in the market.
Summary: The recent malicious smearing of friends and businessmen by the green factory OnePlus has not only hurt the wholeMobile phonesThe image of the industry has also led to a decline in its market share. The perception of users has also changed dramatically, and they have become suspicious and disgusted with OnePlus. At this time, green factories should reflect on their competitive strategies in time and re-examineProduct positioning。MiscellaneousMobile phone manufacturersIt should also be taken as a warning, not to compete with big-name manufacturers by playing tricks, but to make products better and win the support and trust of users with excellent products. Only in this way can we truly achieve our own development and sustainable market competitiveness.