The Liangzhu Cultural Corridor is named after Liangzhu and thrives because of culture. A few days ago, the "20 'Culture +' Industrial Policies of the Liangzhu Cultural Corridor" was released, which organically connected talents, culture, ecology and industry, and polished the golden business card of "Liangzhu in China for 5,000 years" in an all-round way. In Liangzhu New Town, where more than 800 digital cultural enterprises gather, the release of policies has injected strong vitality into the development of the industry, giving everyone more new expectations and prospects for the future.
Walking into the manual production room of Hangzhou Jiusi Cultural and Creative Group, four or five workers are in full swing to carry out the final edging, ribbon and other processes. Towards the end of the year, the new Year of the Dragon Silk Gift Box has received more than 20,000 orders.
Mu Xiaoyu, the director of the production department, said: "In the past two days, I have been rushing to this painting, and I have made about 5,000 of them. Sometimes I will work a little more, until around 8 o'clock. ”
The company, which is only two kilometers away from the Liangzhu Ancient City Ruins Park, is committed to presenting traditional culture through digital design and printing, and making it into various cultural and creative products. At present, it has independently developed and produced more than 200 single products in five categories, including silk books, paintings, albums, silk scarves, and derivatives, many of which incorporate Liangzhu elements.
When I was working here, I was in a different time and space, but I could still feel the connection with the Liangzhu culture. Incorporate some of the things I know into the design, and better promote our traditional culture through some interesting interactions. Designer Liu Shi said.
Smelling the strong cultural atmosphere, the company continues to innovate. Not long ago, more than 10,000 New Year's gifts for overseas Chinese were sent to 17 countries and regions to help the transformation, inheritance and international dissemination of characteristic culture.
Ma Jinzhou, the general manager, said with great pride: "From Liangzhu, the birthplace of our 5,000-year-old culture, I think it is a very proud thing to be able to send these 13,000 products carrying Chinese traditional culture to all parts of the world, so that both Chinese and international friends can see the presentation of Chinese culture." ”
Today, 20 "culture +" industrial policies have been released, focusing on the gradient cultivation of enterprises, space optimization and expansion, and the cultivation of emerging industries, and accelerating the upgrading of "culture +" industries in the Liangzhu Cultural Corridor, especially the support for potential small and medium-sized enterprises and the encouragement of culture to go to sea, so that they have new expectations.
We came into contact with these 20 articles as soon as possible, and worked in this direction. What is the culture to present in the entire cultural corridor?In terms of a single enterprise, our strength may be relatively weak, and we need to set up a stage, and cultural and creative companies in different industries use their own different products to present, so that more young people can understand Liangzhu culture. Ma Jinzhou said.
The 20 "culture +" industrial policies focus on building a gathering place for cultural talents, a thriving place for cultural industries, a cultural tourism destination, and a place for cultural communication and inheritance, so as to provide all-factor supply guarantee, full life cycle services, and all-round problem solving for the development of cultural industries in Yuhang District. Adhering to the industry-based and project-oriented, a high-quality development corridor is being extended, so that more enterprises can enjoy the dividends brought by the construction of the corridor and inject strong impetus into regional development.
Wu Sufang, head of the town office of the Liangzhu New Town Management Committee, said: "Liangzhu culture is a heritage, we must better tap this advantage, and then we will do a systematic training of this policy, do a good job in the output of cultural brands, and build an online and offline service system of the national foreign cultural base, and also do a good job of sufficient space guarantee in terms of industrial space, to polish the golden business card of Liangzhu culture." ”