Recently, the first national dealer summit of Lujia Group in 2024 was held in Zhejiang (Taizhou) production and intelligent manufacturing base. With the theme of "Harnessing the Momentum and Attacking with All-in", the conference showed the participants the strong strength and full preparation of LVJIA in terms of industrial layout, products, marketing, channels, etc., and looked forward to working side by side with dealer partners to open a new height and new glory of LVJIA's global business.
To govern the enterprise, focus on the main business.
Lvjia launched the fourth five-year planning strategic policy
Wang Yunlong, Vice Chairman of Lujia Group, delivered a welcome speech. He said that up to now, Lujia Group has built six production and intelligent manufacturing bases in Zhejiang, Guangdong, Tianjin, Henan, Jiangsu and Chongqing. In this process, Lujia always puts the needs of users in the first place, continuously improves product quality, optimizes service experience, and creates more value for users.
Wang Yunlong, vice chairman of Lujia Group.
Ying Wenbin, chairman of Lvjia Group, issued the "Lvjia Fourth Five-Year Plan Strategic Policy". He pointed out that the current global political economy has entered a new development cycle, and the development of enterprises is facing many difficulties. Based on this, the fourth five-year plan of Lvjia proposes "a five-year plan, one growth every year, and five years to enter the first camp of the industry".
Ying Wenbin, chairman of Lujia Group.
Under the guidance of this policy, Lvjia will expand seven production and intelligent manufacturing bases, build transit warehouses in three key cities, further improve production capacity construction, provide dealers with "good products, good products, good policies, and good profits", and explore a new path for the global development of enterprises.
Ride the momentum to the new and attack with all the power.
Lvjia multi-dimensional cohesion reconstructs a new engine of growth
Chen Anjun, rotating vice president of Lvjia Group, explained the 2024 product strategy. Focusing on the "four good products", it further shared from the four aspects of improving experience, improving price, expanding competition, and optimizing terminals, and said that product research and development will be carried out from three levels: intelligence, differentiation, and high-end.
Chen Anjun, rotating vice president of Lujia Group.
Yang Guoping, rotating vice president of Lujia Group, released the 2024 marketing policy strategy. Systematic explanation from the aspects of industry trend analysis, marketing landing, product planning, etc., with large investment and full support, accurately support old customers, improve the number and quality of stores, and at the same time adhere to the spirit of contract, and fully empower dealers to win the market.
Yang Guoping, Rotating Vice President of Lvjia Group.
Xie Xue, general manager of Jiangsu (Xuzhou) three-wheel and four-wheel new energy division, introduced the 2024 Lvjia new energy business strategic plan. He said that in the future, a product research and development center with Xuzhou and Jinxiang as talent gatherings will be formed, and a multi-base and multi-category independent production model will be formed, and strive to enter the first echelon of the industry in three or four rounds within five years.
Xie Xue, general manager of Jiangsu (Xuzhou) three-wheel and four-wheel new energy division.
Zhao Xiaodong, Director of Global Marketing & Service Sales Management, explained Douyin's digital marketing strategy. Focusing on the trend of digital marketing, how to apply and land, etc., it opened a new channel for dealers to increase store sales, and the response was enthusiastic.
Zhao Xiaodong, Director of Global Marketing & Service Sales Management.
The oath-taking ceremony of integrity commitment was held at the same time at the meeting. Ying Xiangli, director of the group's audit and supervision center, presided over the oath-taking ceremony, all the participants participated, and the group representatives and dealer representatives jointly signed the "Letter of Commitment to Integrity".
Ying Xiangli, Director of the Group's Audit and Supervision Center.
Manufacturers are united and aim for a win-win situation
Lvjia Zhejiang Production Intelligent Manufacturing Base was officially unveiled
Zhejiang (Taizhou) production intelligent manufacturing base is the epitome of Lvjia's rapid development and industrial upgrading, and it is also an important part of Lvjia's national industrial layout.
Lvjia dealers from all over the country walked into Taizhou production and intelligent manufacturing base at close range, and had a further understanding of Lvjia's leading intelligent manufacturing production strength.
Superior performance, top-notch experience.
Lujia's full-category ace product layout
At the conference, Lvjia set up a product display area and a cycling area on the spot, and dozens of popular products were unveiled, showing Lvjia's strong product research and development capabilities to dealer partners across the country.
Feel the ace products of all categories of Lujia at zero distance, and enjoy the super performance riding experience to the extreme, which has won unanimous praise from the dealers present.
Write at the end
In 2024, Lvjia will start a new journey, increase investment in brand, product and marketing with a higher perspective and a wider vision, work with dealers to open a new situation and show a new look, and strive to write a new chapter of high-quality development with high morale and hard work.