The new energy vehicle market has come to the endgame, and the competition between brands has also shifted from the shadow of the sword to the table. You must know that 5 years ago, Weilai, Xiaopeng, Weimar, and Byton were once called the "Four Little Dragons of New Forces", but now, Weilai is hovering on the line of life and death, Xiaopeng's sales are not as expected, and Weimar and Byton have long disappeared. The first echelon of car manufacturing changes its name and surname, and it is bound to be a capable person, and Zeekrypton is one of them. The latest report card shows that ZEEKR delivered 13,104 units in November, and ZEEKR 001 successfully topped the sales of more than 300,000 pure electric models from January to November with excellent product strength and market performance.
The iron sales crown, the flowing water of the friend
The annual sales champion is not so easy to be. At the end of this year in 2023, under the pressure of annual KPIs, car companies have once again ignited the "** war", which is the third time this year. Traditional car companies are the first to bear the brunt, in a vain attempt to cut meat for volume. Among them, the BMW ix3 offers up to 17050,000 yuan, Mercedes-Benz EQE price reduction of some models as high as 160,000 yuan, Volkswagen ID6 crozz offers a maximum discount of nearly 70,000 yuan;At the same time, new energy vehicle companies are also following up, and BYD has reduced the price of many models, with discounts as high as 180,000 yuan, Xpeng P7i whole series of the highest discount 260,000 yuan and so on. You must know that the reason why many car companies are fighting the first war is nothing more than to attract consumers, so they have to reduce their competitiveness to improve their competitiveness, and another reason is that in the current context of overcapacity and declining demand, car companies are looking forward to gaining more markets. In the crazy ** battle clip hit, Extreme Krypton disdains, and there is no need to fight.
First, the value war is not the best war. Compared with the first war, ZEEKR pays more attention to improving the value of the product, and in the case of maintaining the existing ** product, it attaches more value to users, so that users can really feel that they buy a car because they like it and are valuable, which can also be seen from the sales results of ZEEKR 001.
Second, maintain product strength. ZEEKR 001 has a product power that surpasses its peers in the segment of 300,000-level pure electric vehicles. The new car is equipped with silent electric suction doors, electrically adjustable seats for the whole car, and Monaco Nappa full-grain leather seats as standard.
To sum up, although the sales results of friends have been sung and I have appeared, the sales champion position of ZEEKR 001 has not been shaken. ZEEKR 001 not only hit a record high in monthly deliveries, but also topped the sales of pure electric models with a total of more than 300,000 for 11 consecutive months, fully demonstrating its strong competitiveness in the market and proving its benchmark position in the entire new energy vehicle industry.
Hunting is all-round, reinventing the new experience
The success of ZEEKR 001 is not only reflected in the sales figures, but more importantly, its product strength has been recognized by the market. Before the advent of ZEEKR 001, most of the models in the market were mainly sedans or SUVs. The birth of ZEEKR 001 has broken the long-term limited choices of consumers and injected new vitality into the new energy market. ZEEKR 001 is positioned as a pure electric hunting vehicle, breaking through the limitations of traditional SUVs and sedans in the past, using strong product definition, native engineering architecture and original hunting style to achieve great recognition in the market, and quickly became the 30W+ pure electric sales champion, which has also triggered the imitation and Xi of other brands to ZEEKR 001. Some friends began to learn from the design concept and manufacturing process of ZEEKR 001 in an attempt to achieve better performance in the market. However, there are thousands of successors, but there are very few who can truly fight with Krypton 001.
For example, BYD's Denza N7 released at the beginning of this year claims to be a world-class SUV, but it is very similar to the appearance of ZEEKR 001, and from the beginning of its release, it has the ambition to benchmark ZEEKR 001. As of November 2023, the latest monthly sales of the Denza N7 are only 1,079 units, which can be described as "the heart is higher than the sky, and the volume is thinner than paper".
has always been imitated, never surpassed", this sentence is used to describe ZEEKR 001 is the best. Under the concept of "hunting is all-round", ZEEKR 001 has shown strong product strength in terms of battery life, acceleration, control, intelligent interconnection, etc., and is a real "hexagonal warrior". Its fully automatic air suspension system + CCD electromagnetic damping system intelligently adjusts the suspension damping to provide excellent handling ability and acceleration performance, coping with different scenarios, and can complete system linkage in milliseconds. The system is even backed by two Guinness World Records, with two awards for the fastest electric car drifting speed of 207996km h] and [the fastest 49 for electric vehicles05s】。
In addition, ZEEKR 001 is also equipped with a wealth of intelligent technology configurations. Based on the 8155 intelligent cockpit, the ZEEKR intelligent cockpit is equipped with a new precept interactive system, and the world's first dual Mobileye Q5H chips, which come from Porsche, BMW and other top sports cars, Mobileye autonomous driving company, with a computing power of 48TOPS. Under the strong strength of all dimensions, ZEEKR has also been focusing on the continuous evolution of products, brand building and word-of-mouth accumulation. Whether it is the continuous evolution of product power, product quality and service level, it has been widely recognized by consumers, forming a good brand influence and word-of-mouth effect. These advantages have converged into a moat that is difficult for ZEEKR to be surpassed by other brands, making ZEEKR stand out more and more in the new energy decisive battle.
The success of ZEEKR 001 lies not only in its excellent product performance and design, but also in the spirit of scientific and technological innovation and the mission of climbing and evolution represented behind it. ZEEKR brand always adheres to the user-centric, constantly optimizes products and services, and improves user experience. Through in-depth interaction and communication with users, the ZEEKR brand continues to explore user needs and promote product upgrading and brand development. We believe that we will continue to create more brilliance in the future and bring more surprises and changes to the pure electric vehicle market.