Today's global mobile phone industry is very competitive, and countless once smash hit brands have fallen to a lonely curtain call, while domestic brands led by Xiaomi have shown more and more explosive power, and the global sales of Redmi are among the top three, and the cumulative global sales of Redmi have exceeded 1 billion units. In the Redmi K70 series press conference, Lu Weibing shared the secret behind Redmi's success, Redmi drove the domestic ** chain from catching up to leading, and created an undefeated glory in the entire industry.
Time back to 10 years ago in the domestic mobile phone industry, the high-end market is mainly monopolized by European, American, Japanese and South Korean brands, often five or six thousand yuan ** makes it difficult for ordinary consumers to accept, and the popularity of smart phones is far away. At this time, Lei Jun took the initiative to stand up and use Apple's same ** chain to create a Xiaomi mobile phone, which was sold from 1999 yuan** was extremely popular, completely breaking the monopoly of overseas brands in the high-end market. At this time, there are a number of copycat mobile phones to monopolize the low-end market, not only the quality is not first, but there are even potential safety hazards, so the competent authorities found Lei Jun, hoping to launch more high-quality and low-cost mobile phones, on the one hand, to benefit consumers, on the other hand, to solve the problem of the proliferation of copycat machines.
The task of driving the development of the domestic mobile phone chain fell on the shoulders of Lei Jun, after careful consideration, it was decided to launch the "Redmi Plan", the early purpose is actually only one, aiming to deepen the domestic chain, support each other, and grow together. Unfortunately, at that time, the domestic ** chain Xi was used to copycat machine ** components, the Redmi team invested 40 million yuan in research and development costs, after a year, finally completed the first Redmi mobile phone, in the final key review stage The quality did not meet expectations, this product was canceled, but Lei Jun not only did not give up but decided to start again, and there is the first generation of Redmi mobile phones that we are familiar with, and the sales of the first generation of Redmi mobile phones we are familiar with are as high as 44.6 million units.
Through this story, it can be found that if a mobile phone wants to be popular, it must have the perfect combination of high quality and extreme cost performance, and strict requirements are also engraved in the DNA of the Redmi brand. For example, around 2018, as smartphone screens became larger and larger, not only easy to damage but also expensive to repair, Redmi began to look for the world's most drop-resistant glass. After a long period of exploration, we finally found Corning, and chose Corning Gorilla Glass 5 (GG5), the strongest at the time, and the Redmi Note7 was launched, and since then, "Donkey Kong" has become synonymous with the high quality of the Note series.
Looking back on Redmi's ten-year history, Lu Weibing made public his successful experience, saying: "Time is the friend of the strong. "Only by constantly forging ahead and persevering to the end can we become truly strong. This can be found in the sales of the product,Xiaomi14The sales volume of the series exceeded one million units in a week,Redmi K70 series is a representative work of Redmi's ten years of grinding a sword,5 minutes on sale,Sales exceeded 600,000 units,Behind it is that it not only brings together many domestic black technologies,It also leads the new trend of the industry,K70Series has reached the industry-leading level in terms of performancećDisplay effect and user experienceć
In the next ten years, Redmi decided to build a new grand plan of 2,000 billion yuan with the top domestic chain, and work with the domestic industrial chain to be self-reliant and self-reliant, open and cooperative, and jointly shape the global value chain pattern. In the next ten years, Redmi will join hands with the domestic ** chain to create an output value of 2,000 billion yuan, compete with top competitors in the global market, and let the world realize the strong strength of China's manufacturing industry.
At present, among the four major screen manufacturers in China, three screen manufacturers are the world's first OLED screen by Xiaomi, and even BYD's super factory in Xi'an is also supported by Xiaomi. As CCTV commented, Chinese technology companies are changing the world, and the world is also feeling the power of China.