Approaching the New Year, it is the time when the sales of meat and poultry products are booming, and the "Sichuan-Tibetan characteristics" black pig series products introduced by Dingdong are quite popular with consumers.
In recent years, quality-conscious consumers have begun to pursue local black pigs. The black pig in southwest China has unique breeds and breeding environment advantages. Suining County, known as the "important town in Sichuan", has a black pig ecological breeding ranch by the Fujiang River, raising tens of thousands of characteristic black pigs bred by the cross breeding of Wujin pigs and Sichuan black pigs.
Sichuan-Tibetan characteristic black pork (that is, refers to the black pig with Tibetan pig blood bred in Sichuan), the proportion of glutamic acid and aspartic acid in the total amino acids is higher than that of ordinary pork and ordinary black pork. The climate here is mild and the four seasons are distinct, which is suitable for the growth of local black pigsThe pasture is far away from the chemical industry, there are pure mountain springs, and the growth environment of black pigs is good. The feed that black pigs eat every day is also based on high-quality corn, fermented soybean meal, wheat and other cereals.
In the past, Sichuan-Tibetan characteristic black pigs could only go out of the local market through scattered offline market channels, and logistics costs and channel management costs remained high. In the past two years, Dingdong has been focusing on finding representative meat and poultry varieties in various parts of the country, and the two sides hit it off, working together to open up the best link from the breeding end to the sales end, and bring this high-quality black pig breed to a larger market through a more efficient link.
The black pigs in the pasture are slaughtered after more than 300 days of scientific feeding, and then slaughtered after reaching the standard, and then transported to Dingdong's three self-operated meat processing plants in the Yangtze River Delta for low-temperature fine segmentation and modified atmosphere packaging.
Dingdong Grocery fully meets the needs of users for different delicacies, and divides black pork into ribs, small tenderloin, front small ribs, plum blossom meat, bone-in large ribs, peeled pork belly, boiled soup bones, minced meat, shredded meat and more than a dozen black diamond family "Sichuan-Tibetan characteristics" series of products.
By undertaking the segmentation link through its own factory, it can not only save the cost of the link, but also realize flexible and efficient processing in combination with consumer demand. At present, the whole process of black pigs from the pasture slaughter, to slaughtering, transportation, processing, segmentation and packaging, and finally to Dingdong to buy vegetables on the shelves, only takes 6 days at the earliest. This series of black pork has been on the shelves in the East China market for more than 20 days, with an average daily sales volume of tens of thousands of copies.
The ranch and Dingdong are planning next year's production capacity together, and with the blessing of large orders, the ranch plans to increase production by 35%-40%. Fan Chen, project manager of the black pig project of Dingdong's grocery meat division, said, "We are willing to find these farmers who insist on careful and slow breeding, and cultivate the market together through the private brand of 'Black Diamond Family', and we will be the bridge between the breeding of these high-quality varieties and the consumer side." (Photo courtesy of Dingdong Grocery Shopping).