All the car companies in China make less money than Toyota
In the past two days, Toyota announced its latest half-year financial report, with a net profit of about 129 billion yuan.
Isn't it a no-brainer?The net profit of 129 billion yuan in half a year is more than 10 times that of BYD, which is already the most profitable car company in China. In other words, the net profit of the ten domestic auto giants together is not as good as one-third of Toyota's, and even one Toyota is higher than the net profit of all car companies in China combined!
Isn't it surprising?After all, on Douyin, Toyota has to go out of business dozens of times a day. Some people must say that financial reports can only represent the past, not the future. You must know that Nokia's profits hit a new high in 2007 before it suffered Waterloo, and it was directly killed by the iPhone to collapse within a few years. At that time, Nokia's status in the mobile phone circle was much higher than that of Toyota in the automobile circle now.
Don't look at profits, look at trends:
First of all, Toyota basically makes money from fuel vehicles, fuel vehicles can still earn a few years not to mention, their new energy is really not available, even in the United States, Toyota's largest financial father, plug-in hybrid and pure electric models only account for a fraction of sales.
In the domestic market, Toyota can't catch up with the new energy at all, and fuel vehicles are also declining, and the downward trend is obvious. Although it is easy to eat overseas, don't forget that China is Toyota's second largest market after North America, and you say it has little impact on its profits
Looking at domestic car companies, it may be the most ugly time for domestic car companies' profits, because their revenue basically comes from the local area. China's auto market coincides with the transformation of new energy, and a large number of car companies are afraid of slowing down, burning money one by one, and even making money at the expense of money. The new forces, in particular, are almost all losing money.
But the volume also has the benefits of the volume, the domestic new energy technology iteration is rapid, generally only half a year, now 200,000 cars, can do 800V architecture, silicon carbide three-in-one motor, intelligent driving, intelligent cockpit or something is even more basic operation. Mercedes-Benz, BMW, and Volkswagen have to delay their 800V architecture until 2025, and Toyota is putting its hopes on solid-state batteries that can only be mass-produced in 2030.
During this period, domestic new energy has been updated for several rounds, and traditional giants such as Toyota will gradually lose their technological competitiveness, which will eventually be reflected in the market and sales.
Although Toyota is currently able to sell more than 4 million vehicles in half a year by relying on overseas markets alone, and instead of exporting, it relies on local production at Toyota factories around the world, so the cost is very low, creating an astonishing profit margin and net profit per vehicle.
In contrast, Chery, the first brother of Chery, exported less than 400,000 vehicles in the first half of the year. But this is also an opportunity for domestic production, in the future in the new energy era, from the world's most volatile car market to fight out of the model, in the world should be quite competitive. Domestic car companies lose money to occupy the market, and in the end, the market brings profits
When you think of Nokia's Waterloo, the same is true of the auto market, the giants are not eternal, and you would not have thought a few years ago that Tesla would become the world's largest car company by market capitalization.
Do you think the current Toyota is somewhat similar to the Nokia of the past?What do you think, we'll see you in the comment area.