February 19, 2024, a day to remember. Because BYD Auto announced: the new Qin PLUS DM-i Glory Edition was launched,7.980,000 hybrid cars, trams are lower than oil cars, and the war for new energy will continue.
This time, the Qin Plus DM-i Glory Edition was launched5 modelsmodel, the guide price range is7.980,000-12580,000 yuan, this is also the most shocking price reduction at the beginning of the year**. In the past, 9980,000 yuan, 10The ** of 980,000 yuan has excited many consumers. Nowadays, 7The 980,000 yuan Qin PLUS DM-i is enough to shock the entire industry.
In 2023Qin PLUS DM-i sales were 322642 vehicles,ResidenceNo. 3 in the sedan segment, second only to Sylphy and Lavida.
In 2024, BYD chooses to start anew, since 9The ** of 980,000 can't completely impact the mass market of Sylphy and Lavida, then 7980,000 yuan is believed to be enough to impress.
In 2023, BYD set a target of 3 million vehicles, and finally achieved it successfully. Now, BYD has set an astonishing target of 4.5 million units in 2024This is difficult for the domestic automobile consumer market. In order to further stimulate the market, the price reduction of BYD Qin PLUS DM-i has become a certainty.
It's just that I didn't expect that the price reduction was so exaggerated, dropping 20,000 yuan, almost a "free gift".
At the ceremony of BYD's 5 million new energy vehicles off the assembly lineWang Chuanfu said: "BYD has to do a proof questionBYD canNew energy canChinese cars can
Looking back at the time node in 2024, BYD's overseas market layout is compact and has expanded to many countries and regions; The domestic automobile consumer market, with Ocean Network and Dynasty Network as the basic plate, extends many sub-brands such as Denza, Yangwang, and Equation Leopard, and further consolidates the entire BYD new energy layout. Coupled with the full-stack self-research of the whole industry chain, in addition to the shortcomings of intelligence, BYD can indeed be called - far ahead.
On the one hand, BYD, as one of the leading enterprises in China's new energy vehicles, theirDM-i Super Hybrid technologyIt has won the recognition of the market and has performed well in terms of performance, energy saving and cost performance. While maintaining high product strength, the Qin PLUS DM-i model further enhances its competitiveness through a price reduction strategy, so that consumers can obtain more advanced plug-in hybrid technology and configuration at the same price point, which is very attractive to consumers.
On the other hand, 7The selling price of 980,000 yuan enteredA more accessible range。This point has a direct impact on many joint venture brands of fuel A-class cars, especially those with cost performance as the main selling point of Sylphy, Lavida, Cruze, Elantra ......Joint venture brands may face pressure from consumers to shift their purchasing decisions, as domestically produced NEVs not only lower the threshold in terms of vehicle purchase costs, but also often have more advantages in terms of usage costs (such as fuel consumption and maintenance) and policy support (such as subsidies, license plates, etc.).
Conclusion:
7.980,000 yuan, this is not a simple number game, but a key to the future green travel world handed by BYD to consumers.
It sings in a low voice the ideal of science and technology inclusiveness, and is high-pitched and passionate about the self-confidence and self-improvement determination of China's new energy vehicle brand. This label also symbolizes the gorgeous turn of China's automobile industry from a follower to a leader, a high green overture played by China's automobile industry in the new era, and it is also a dividend of the times that every ordinary person who pursues a better life can hold.