To say that the hottest news of the car rim recently, it is the price reduction of Wuling Starlight 150km by 060,000 yuan, the starting price comes to 9980,000.
As oneThe people's choice for mid-size and compact cars**, Wuling Starlight PHEV has a fairly high degree of attention. This was evident in sales, with 2,146 units delivered in November, 8,550 units in December, and 10,103 units in January. With the ramp-up of production capacity and the surge in orders, coupled with this price reduction, Wuling Xingguang PHEV product strength has reached a new level, and it is expected to become another popular product of Wuling Motors.
What the people need, Wuling will make, has long been engraved in its brand spirit and product genes.
Take the Wuling Starlight 150km advanced version with this price reduction as an example9.980,000 yuan**, not only can take away a medium-sized car with a length of 4.8 meters and a wheelbase of 2.8 meters; It can also support pure electric drive of 150km, and the fuel consumption can be 409L 100km, fuel economy is a must.
Let's ask, in the past few years, is there such a product with the best product power? Even if it isThe fiery BYD Qin is not good, after all, it is only a compact car.
Cui Dongshu, secretary general of the passenger car association, once mentioned that the "first war" of the passenger car market in 2024 will still be fierceEmphasis:
The cost of new energy has fallen, and the same price of oil and electricity has brought huge pressure to fuel vehicle manufacturers, and the upgrading of fuel vehicle products is relatively slow, and the degree of product intelligence is not high, and it relies more on preferential products to continue to attract customers; From the perspective of NEV, with the reduction of the cost of lithium carbonate batteries, the cost of car manufacturing, and the rapid development of the new energy market, the formation of scale effect, the product has more profit margins. ”
This is undoubtedly the biggest good news for consumers, and the price reduction of products will be passed on to consumers, thereby enhancing the brand image and promoting the growth of production and sales.
It is worth mentioning that Wuling Starlight alsoBroke out the promotional photos of the travel version。Previously, Wuling Baojun had launched a very representative station wagon Valli. By launching more subdivided models, it will further enhance the reputation of Wuling Starlight, enrich the product matrix, and bring more consumer choices, which is bound to arouse many wait-and-see consumers to choose to buy a car.
You know, inThere are indeed not many car companies that can compare with Wuling Motors in terms of cost performance。Wuling Starlight PHEV 150KM Advanced Edition, to:The lowest cost of using a car meets the needs of a family。Under the market demand of domestic consumers to be big and beautiful, Wuling has achieved the ultimate.
Monthly sales of 10,000 may be just the beginning, along with the sinking market spread of Wuling Motors, the recognition of Wuling Starlight PHEV on the road has been improved, and the invisible word-of-mouth accumulation and product recognition are the most valuable wealth for Starlight.
Behind this success, it is naturally inseparable from Wuling MotorsAccurate market positioning analysis
The Wuling Hongguang series is warmly welcomed for its economy, practicality, durability and meeting the basic needs of urban and rural consumers in China.
The Wuling Hongguang MINI EV, a mini electric vehicle, is aimed at the market segment of urban mobility and low-cost travel.
Wuling Binguo is more satisfying for consumers in urban travel, especially for the young market.
Now, Wuling Xingguang's high cost performance and direct discount will further open the door to the medium-sized car market, so that mass consumers can feel the charm of medium-sized cars with a more people-friendly **.
Conclusion:
As a plug-in hybrid model, Wuling Xingguang PHEV can not only meet the needs of short-distance pure electric driving, but also achieve long-distance fuel driving, effectively reduce the travel cost of users, and conform to the trend of environmental protection. The price reduction of 6,000 yuan will further promote the popularization of new energy vehicles in the mass market.