As soon as the Year of the Dragon started, BYD took the lead in entering the first-level combat state and accurately threw out a new "king bomb". The outside world realized that Wang Chuanfu no longer showed mercy this time, and he personally sounded the death knell of the countdown to the death of the joint venture fuel vehicle.
On February 19, when most car companies were still immersed in the atmosphere of "starting work", BYD fired the first shot of the new year, pulling the industry back to the fast pace that is becoming more and more volatile.
On this day, the glory version of BYD Qin plus and destroyer 05 was launched, with an official guide price of 7From 980,000 yuan. Plug-in hybrid models have entered the era of "7 prefixes", which is tantamount to a "table-lifting" operation.
7.The ** of 980,000 yuan has penetrated the psychological defense line of many people, and some netizens said that the price of the household plug-in hybrid model is so low, "* I praise it for being louder than the cannonball."
The BYD Qin and the Destroyer 05, both located in the A-class compact segment, can be called the base camp of family cars. For this part of consumers, cost performance is the biggest determining factor in car purchase.
In the era of fuel vehicles, although the independent car is lower, there is a big gap compared with the joint venture brand in terms of stability, durability, and brand power.
The first choice of consumers can only be Lavida, Sylphy, Corolla, Lavida and other joint venture cars. It's not that Chinese people don't buy independent cars, but in terms of comprehensive cost performance, they can't compare with joint venture cars.
Until 2021, BYD relied on blade batteries, DM-i super hybrids, and E platform 30 and other core technology breakthroughs, the launch of BYD Qin plus DM-i and other plug-in hybrid new energy models.
They can be called a new species in the auto market, and they have a dimensionality reduction and impact crushing advantage for fuel vehicles in many aspects. The only thing is that BYD's plug-in hybrid models are higher than those of joint venture fuel vehicles of the same level in terms of cost and **.
Although they can pose a certain threat to joint venture fuel vehicles, they cannot shake the dominance and monopoly pattern of joint venture fuel vehicles for many years.
At the beginning of 2023, Wang Chuanfu began to "kill the killer", and BYD Qin and other champion series models were launched, and their ** was greatly reduced, and the car market entered the era of "the same price of oil and electricity".
Consumers already have a clear mind when buying family cars, and the comprehensive strength of independent plug-in hybrid models has been sitting at the same time as joint venture cars, and even surpassed in many aspects.
Many people regard independent plug-in hybrid vehicles as the first choice for buying a car, and some people choose to buy joint venture cars because of market inertia or the accumulation of joint venture brands.
This year, BYD Qin and Song won the sales championship of sedans and SUVs respectively, rewriting the mainstream family car market pattern.
At the beginning of 2024, Wang Chuanfu once again made a killer move, and came to a stunt against the joint venture fuel vehicles.
When the tram is higher than the petrol car, we agree with the consumer's choice of the joint venture petrol car. When "the price of oil and electricity is the same", we also understand the reason why joint venture fuel vehicles are still popular.
But when "oil is lower than electricity", not only are we no longer optimistic about joint venture fuel vehicles, but even the joint venture car companies themselves have begun to complain.
7.The 980,000 yuan Qin and Destroyer 05 are just the beginning, and BYD will definitely have a series of "lower oil than electricity" models on the market in the future.
7.The 980,000 yuan plug-in hybrid family car is like a sharp sword, directly stabbing at the heart of the joint venture fuel vehicle.
Body size, interior space, interior configuration, handling power, car cost, market price, joint venture fuel vehicles no longer occupy an advantage in any aspect, how can they still attract consumers?
BYD has been so rolled, and other new energy vehicle companies have to keep up, otherwise there is a risk of being eliminated. Therefore, when BYD shouted "oil is lower than electricity", we knew that Wang Chuanfu sounded the death knell of fuel vehicles this time.
In the face of new energy vehicles, fuel vehicles have no possibility of winning at all.
A few days ago, Wang Chuanfu confidently said: "The electrification of vehicles will be further deepened, and it is expected that the monthly penetration rate of new energy vehicles may exceed 50% in 2024." ”
This is an incredibly exciting number. Once successfully achieved, the Chinese and even global auto market will enter a new era.
More importantly, in this great change of the times, China's auto industry has an advantage. Let us look forward to this wonderful change in the automotive industry and witness the prosperity and glory of China's automobile in the future.