Dehua Year of the Dragon Zodiac porcelain helps spread the Fu culture

Mondo Collection Updated on 2024-02-09

4,000 copies of Dehua porcelain "Fupin" produced by Fujian Dehua Shunmei Group were shipped to Beijing with the New Year couplet, and were included in the "New Year Warm Heart Package", bringing New Year's greetings and blessings, and transported across the ocean to overseas Chinese and international friends.

Dehua Zodiac Dragon Porcelain grabbed the Dragon Year Cultural and Creative Market recently received CCTV reports, combining the "Fu" culture with the Zodiac Dragon to add an "Furui" atmosphere to the New Year; Integrate AI creative elements to make the "cute" ** dragon more interesting and smart; Inject practical functions into the zodiac dragon porcelain, so that the breath of the Year of the Dragon can penetrate into the ...... life

With porcelain as the medium and overseas Chinese as the bridge, we will use ceramic culture to tell the story of China and Fujian, and strive to promote the ceramic culture industry of Fujian to speed up the going out. Zheng Pengfei, general manager of Shunmei Group, vice chairman of the German Federation of Overseas Chinese, and honorary president of the World Quanzhou Youth Association, said.

On the eve of the Spring Festival, the "auspicious dragon blessing" zodiac porcelain designed and produced by Shunmei ceramics came out, and was welcomed by the masses, with red and yellow as the main colors, the dragon body lines are beautiful, the dragon scales are flashing, and the descendants of the dragon are dancing in pursuit of a better life; The Great Wall pattern on the Hanfu symbolizes the unity and perseverance of the Chinese nation.

Zheng Pengfei introduced: "'Auspicious Dragon Blessing' Zodiac porcelain is inspired by our southern Fujian's 'dragon on the top of the house', combined with the scene of showing the blessing of the auspicious dragon and the blessing of the dragon, the dragon's eyes are blazing, and the dragon scales are shining, I hope this product can bring you the strong blessing of the Year of the Dragon." ”

With the sharp rise of Dehua's "dragon content", ceramic enterprises and ceramic masters have combined traditional Chinese zodiac culture with ceramics for innovative design, and launched the characteristic zodiac dragon porcelain, which has been well received and further promoted the new growth of ceramic output value. For example, the daily sales of "auspicious dragon blessing" works have reached more than 2,000 sets, and the company's sales this year are expected to increase by 30% compared with last year.

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