On the one hand, the low temperature weather of -20 to -30 is on the other hand, and on the other hand, the enthusiasm of tourists from all over the country. This winter, the "Erbin" ice and snow tour is out of the circle. This charming ice and snow city not only attracts countless tourists to experience ice and snow sports and feel the ice and snow culture, but also drives the fire of Longjiang cuisine.
Longjiang Wagyu. Pot-wrapped meat, iron pot stew, grilled cold noodles, old-fashioned spicy tang, and modern ......Whether it is a food stall, a barbecue restaurant, a Northeast restaurant, or a Russian restaurant, there are "foodies" everywhere. According to the monitoring data of the Harbin Municipal Department of Commerce, the year-on-year growth of catering enterprises during the New Year's Day reached 1294%, and dine-in catering increased by 225 year-on-year7%。Not only that, according to the statistics of the Harbin Market Supervision Bureau, from January 1 to January 15, 2024, there were 927 newly registered business entities in Harbin that included tourism, accommodation and catering, a year-on-year increase of 16186%。Among them, there were 666 business entities including catering in the newly registered business scope, a year-on-year increase of 12053%。
Longjiang New Year's goods collection.
Gratis! Gratis! Fuyuan cranberry, winter plum bean flour, three sisters cold noodles and many other Jiamusi delicacies are free to taste. "In the small street of Harbin **Street**, a special event of Jiamusi is being held. The Jiamusi Municipal Bureau of Commerce carefully organized more than 100 categories of famous and high-quality products from 8 counties (cities) to participate in the exhibition. The delicious taste of "Jia" township has attracted many southern friends to check in.
Ms. Li from Hubei just tasted Fuyuan cranberries and said in surprise: "I have only eaten dried cranberries before, but I didn't expect Heilongjiang's 'hidden' fresh cranberries to be this taste. ”
Old Dingfeng. From January 22nd to February 4th, the Heilongjiang Provincial Department of Commerce, Heilongjiang Provincial Supply and Marketing Cooperatives jointly joined hands with 13 municipal (local) commerce departments to hold the "Enjoy the Northern Scenery and Taste the Delicious Taste of Longjiang" activity, more than half of the current activities, according to the preliminary statistics of the Provincial Department of Commerce, this event from the early publicity to the event site tasting, attracted nearly 10,000 consumers from all over the country, and the offline ** volume exceeded 10,000 people per day, recommend Longjiang good things, so that more famous and high-quality products out of Heilongjiang and into the national market.
It is hoped that tourists who come to Longjiang to play will truly experience Longjiang's special products and delicacies on the spot, and be able to string the all-round consumption experience such as eating, traveling and shopping into a chain and gathering a chain. Xing Yingna, deputy director of the Provincial Department of Commerce, said.
As soon as the sky is bright, the morning market of Harbin Hongzhuan Street is crowded with southern tourists, and some tourists come here directly to "check in" as soon as they get off the plane.
Golden and crispy fried cakes, steaming steamed buns, chocolate-flavored fritters, as well as egg burgers, wraps, meat buns, and a variety of Northeast snacks are fragrant. There are nearly 70 stalls in the morning market, which is more than 300 meters long, and there is a long queue of nearly 100 people in front of some stalls.
After Harbin became popular, Harbin's morning market also won the favor of southern tourists. A stall owner told reporters that there were only more than 10 stalls in the Hongzhuan Street morning market last year, but since the explosion in Harbin, there have been more and more stalls here, and his turnover has also quadrupled.
Hung Zhuan Street Morning Market.
In addition to the explosion of the morning market, the Daoli vegetable market, located near the Sophia Architectural Art Square, has also become an energy supply station for tourists from all over the world for ice and snow trips because of its rich variety and people-friendly **.
At 10 o'clock on January 30, when the reporter came to the Daoli vegetable market, he already needed to wait outside. About half an hour later, after drinking free ginger jujube tea, the reporter walked into the market. The market is bustling, with the cries of merchants, the laughter of customers, the prompt of payment to the account, the sizzling sound of hot oil cooking, and the clanging sound of pots, bowls, spoons and chopsticks colliding with each other, a lively scene.
It's so delicious! I have been here twice in the four days I have been in Harbin, and I have basically eaten everything, and everything is delicious. Lin Lin, a tourist from Guangxi, said. "I saw this market from the Internet, and this time I traveled to Harbin with my classmates, and I specially used the vegetable market as one of the check-in places. Wang from Qinhuangdao told reporters that in addition to eating food in the vegetable market, she also bought a lot of Northeast specialties.
Daoli vegetable market is like a tide.
Sun Youcai, general manager of Daoli Vegetable Market, said that after the gradual recovery of the cultural tourism market at the beginning of last year, more and more young people came to Daoli Vegetable Market to taste food and buy special products. With the popularity of ice and snow tourism in Harbin this winter, the market has also reached a new height, and the current volume and sales have doubled. "As a window unit to show the image of Longjiang, since the summer of last year, we have been tourist-oriented, adjusted the business structure, and added processed food, tourism products, etc. At the same time, for the safety and better experience of customers, the market implements first-class quantity control, and provides free ginger jujube tea for waiting customers. ”
The craze for ice and snow tourism has also driven the online consumption of Harbin's specialty food to skyrocket. Recently, "Southerners were conquered for the first time eating Northeast rice" became a hot search, and netizens left messages asking: "Is Northeast rice so delicious?" You can cook two bowls without vegetables, is it really fake? "The link is coming, I want to taste what's going on?" "A wave of heat has caused Heilongjiang rice orders to skyrocket.
Modern Cold Drink Hall.
Qian Li, manager of Wuchang Rice Store in Qiaofu Compound, said: "Rice is selling very hot, it can be said that it is unprecedented, more than 1,600 catties were sold in the store yesterday, and more were sold online." ”
In addition to rice, the sales of many Heilongjiang specialties have also reached new highs. According to data from a third-party sales platform, the sales volume of the century-old Qiulin Lidaos red sausage increased by 130% month-on-month during the New Year's Day, and the sales of popsicles of the Modern brand increased by more than 104 times year-on-year.
In order to cater to the tastes of foreign tourists, our Da Luo Xin red sausage has improved the recipe, reduced the garlic taste, and innovatively launched the new southern red sausage, which is very popular with foreign tourists. Xu Weiguo, executive president and general manager of Harbin **Red Group, said that they also launched a full free shipping activity to help tourists send red sausages directly to their homes.
There was a long queue in front of the Tyulingvas goal.
"Black soil excellent products" and "nine treasures and eighteen products", these characteristic brand products on the black soil can not be hidden, and the popularity is getting louder and louder, and the sales are rising. "Specialties such as lion's mane mushroom, matsutake mushroom, linden honey, etc., I think Heilongjiang is the most authentic, so I want to buy more and give it to my family to taste. Ms. Wu from Jiangsu said.
Reporter Fu Yu.