Blue Whale financial reporter Zhu Xinyue.
On the evening of February 5, Shanxi Fenjiu (600809SH) announced that it had appointed Li Peijie, Wang Huai and Zhang Yongzhuo as deputy general managers; Song Yapeng was appointed as assistant general manager; Xu Zhifeng was appointed as the secretary of the board of directors.
In addition, due to retirement at the age of retirement, Gao Ming resigned as a director, chief accountant, member of the strategy committee and member of the audit committee of the company, and no longer held any position in the company after his resignation. Due to work adjustments, Wang Tao no longer serves as the secretary of the board of directors of the company and is appointed separately.
Shanxi Fenjiu said in the announcement that Gao Ming and Wang Tao were conscientious and diligent during their tenure, actively promoted the company's acquisition of Fenjiu Group's liquor assets, eliminated intra-industry competition, reduced related party transactions, and played a positive role in the company's standardized operation and healthy development. The Company and the Board of Directors would like to express their heartfelt gratitude to both of them for their contributions during their tenure.
It is worth noting that in May last year, Zhang Yongzheng officially assumed the position of general manager of Shanxi Xinghuacun Fenjiu Sales Co., Ltd. (hereinafter referred to as Fenjiu Sales Company). In less than a year, Zhang was promoted again.
A few days ago, it was revealed that the Management Committee of Fenyang Xinghua Village Economic and Technological Development Zone revealed that the total operating income of Fenjiu Group in 2023 will reach 32.4 billion yuan, of which the total operating income of the previous year will be 2621.4 billion yuan, an increase of 237%。
This means that Fenjiu is expected to become the fourth liquor company in the liquor industry with an annual operating income of 30 billion yuan. However, this data has not been confirmed by Shanxi Fenjiu.
According to the financial report, in the first three quarters of 2023, Fenjiu achieved revenue of 2674.4 billion yuan, a year-on-year increase of 2078%；The net profit was 943.1 billion yuan, a year-on-year increase of 3268%, revenue and net profit have exceeded the full year of 2022.
At the same time as the data growth, Fenjiu has a strong performance in the market, especially in the market south of the Yangtze River outside the province, with an obvious upward trend and an increasing brand radiation ability.
A recent research report by Zhongtai pointed out that Fenjiu's payment channel is expected to be positive, and the certainty of channel payment is to be scaled and controlled by the channel in the second half of last year, as well as the conversion of the soon-to-be-launched code scanning red envelope system for terminal scanning code opening and consumers. With the continuous acceleration of the company's nationalization process, the overall dynamic sales performance is better than expected.
According to public information, Zhang Yongzhuo has worked in Fenjiu for more than 30 years and is an old Fenjiu person. Prior to his appointment as the general manager of Fenjiu Sales Company, he held various positions in Fenjiu. Since joining the work in September 1993, he has successively served as the deputy manager of the Guangzhou Marketing Department of Fenjiu Sales Company, the manager of Shanxi Province, a member of the Party Committee and the executive deputy general manager of Fenjiu Sales Company, an assistant to the general manager of Fenjiu Co., Ltd., the deputy director of the Fenjiu Marketing Center, and the secretary of the Party Committee and executive director of Shanxi Xinghua Village Zhuyeqing Industry Co., Ltd.
Cai Xuefei, an analyst in the liquor industry, told the Blue Whale financial reporter that the new personnel appointment is often accompanied by the optimization and improvement of the corporate strategy, and the personnel adjustment of Fenjiu shows that the enterprise has entered a new stage of development, which is of positive significance for the rapid development of Fenjiu, and the improvement of organizational efficiency can greatly improve the implementation efficiency of Fenjiu, accelerate its nationalization process and product structure upgrading.
In addition, in addition to Zhang Yongzhuo, Li Peijie, Song Yapeng, and Xu Zhifeng are all old men of Fenjiu and have held many positions in Fenjiu. Wang Huai has successively served as the director of the finance department and the director of the equity management department of Yangmei Group. Subsequently, he served as the chief accountant of Fenjiu Group, the secretary of the Party branch, chairman and general manager of Shanxi Xinghuacun International ** Co., Ltd., and the secretary of the Party branch, executive director and general manager of Shanxi Xinghuacun Fenjiu Building Co., Ltd. He is currently the deputy general manager and chief accountant of Fenjiu Co., Ltd., and the secretary of the party branch and chairman of Shanxi Xinghuacun International ** Co., Ltd.