Tesla Model 3 and Model Y** always affect people's hearts, according to the latest** changes, among them, the Model Y rear-wheel drive version compared with the previous price reduction of 7500 yuan, the long range version of the price reduction of 6500 yuan, the current price refers to the figure below.
In addition, the Passenger Car Association announced the new car sales data for December 2023, and Tesla Model Y sold 60,055 units! There is no doubt that it is the first place on the whole list, and the first place without any definite words! At the same time, the Tesla Model Y is also the No. 1 model in the global market in terms of sales volume in 2023, surpassing the Toyota R**4 for the first time and the first time for pure electric vehicles. I believe that many people want to ask, what is the "magic" of this car that can attract so many consumers, and I will give you an analysis.
To prevent some people from coming up and "firing", let's talk about the shortcomings of the Tesla Model Y first. First, undoubtedly, expensive. Even if the price is reduced now, 25890,000 is still very expensive in new energy vehicles. Xpeng G6 of the same level, Zhiji LS6 of the same level, and Volkswagen ID6 and so on are almost cheaper than it, if you want to configure, there are many volumes of independent brand electric vehicles, I don't need to say more, and Tesla's standard configuration is the same**, the independent brand must be a long battery life, four-wheel drive, intelligent driving full version, Tesla and they have no advantage.
Second, the workmanship is average. The current Model Y has undergone a facelift, and the interior has been replaced with fabric trim panels and ambient lighting, which is an improvement over the previous rough room, but it still looks very plain and ordinary. Compared with independent brands, our cars are either leather or various large screens, and the paint, seams, etc. are also very elegant, Tesla is still a typical American car feeling, and the details are a little rough.
Third, no upgrading. In 2024, I will buy a pure electric vehicle that will be listed in 2021, there is no 800V architecture, all the cost of intelligent driving is optional, there is no intelligent voice, refrigerator color TV sofa, even the radio is an Internet radio station, and you need to rent a small radio to go to a drive-in movie theater, which is really unpleasant.
However, all of this is strongly related to it, and it can be said responsibly that in terms of cost performance, Tesla is indeed not high. But I can't imagine what it would be if, I mean, if the price of the Model Y was reduced by another 1-20,000 yuan, what the sales would be! A product that can make so many consumers buy is certainly not bad.
As you know, Tesla currently only has a Shanghai factory in China, and the Shanghai factory is not only responsible for delivering domestic orders, but also has a large number of export tasks. According to the official website, it only takes 2-6 weeks to order a Model Y to be delivered, which is unattainable by many independent brand pure electric vehicles.
On the other hand, Tesla is similar to Apple's mobile phone, the configuration is not the most volatile, but it wins in the brand and stability. Many years ago, Tesla entered the domestic market with millions of Model S and Model X, a new concept, a new form of drive and unimaginable performance to make people try it, free supercharging is to make it directly become a group of rich scooters, quickly establish the image of a high-end electric vehicle brand.
Millions of Tesla ordinary people can't afford it, but then the domestic Model 3 and Model Y quickly entered the range that middle-class families can afford, with the concept of Tesla is about equal to luxury, plus the configuration and concept of domestic models are almost the same as imported products, just like BMW has 7 series and 3 series, electric vehicles, Model X and Model Y are also this concept, this is the influence of the brand, plus the quality of Tesla over the years is also relatively stable, from the perspective of the value retention rate of electric vehicles, Tesla's Model Y used cars are also generally more valuable than their own brand models, and the market liquidity is stronger.
Finally, let's take a look at the product power of Model Y, which is not strong and very distinctive. In terms of design, the Model Y with thick eyebrows and big eyes is naturally suitable for all ages, without exaggerated elements, which is easy for more consumer groups to accept. I often say that many self-owned brand models are over-designed, and there are a lot of customers missing.
Then there is space, the five-seater Model Y can comfortably allow five people to sit at the same time, the space of the front ** armrest box is very large and deep, the space of the front trunk and the back compartment is also very large, and there is a sinking space under the cover in the back compartment, all of which are counted together It can have a maximum volume of 2158L (data from the official website), I have never seen any independent brand SUV have such a big "pit", it is not an exaggeration at all, this is a "pit", which reflects Tesla's space practicality.
The third is that Tesla's energy consumption management is very good. In fact, the drag coefficient of the Model Y is only 023, lower than many SUVs, in addition, its rear-wheel drive version of the battery capacity is only 60kWh, can achieve a maximum range of 554km under CLTC working conditions, to the actual extent, it can also be stable at 450km range, which is inseparable from the energy consumption control of the entire electric drive system. In terms of car price, it is indeed more expensive than its rivals, and it is relatively close to the comprehensive evaluation in terms of the cost of use and the value retention rate of the car.
Fourth, as a car on the road, the driving experience of the Tesla Model Y is indeed excellent, the foot feel of the electric valves and brakes is very close to that of a fuel car, the steering is light and precise, the damping of the suspension is just right, and it has the feeling of a sports SUV, which is suitable for urban road conditions. Of course, it doesn't have much function that affects driving, basic assisted driving is standard, and you need to spend money to choose more advanced functions, but usually no one chooses, because these do not affect the use of urban travel, to be honest, it is better to use assisted driving or long-distance driving on the highway, and I prefer to drive myself when driving in the city.
Therefore, Tesla Model Y looks more like a traditional model today, with large space, low energy consumption, easy driving, brand influence and a richer energy replenishment system, plus the factors that are not too high, make it sell very well. But with the improvement of its own brand, performance and objective low prices, Tesla also has to face the problem of its own competitiveness becoming weaker and weaker, from the perspective of profits, Tesla can indeed afford to play, it makes more money than domestic independent brands, but it is not a long-term solution to sacrifice profits, in fact, in 2023, Tesla is to complete the annual delivery target, Musk also said that Tesla has a threat from Chinese car brands, and this threat has begun and is out of control.
For consumers seeking stability, there is nothing wrong with choosing Model Y, and sales are proof of that. But now the first sales does not mean anything, for car companies, only continuous progress, in order to stabilize the position, by eating the old to sell cars, once the first sales of Toyota is an example, Tesla wants to stabilize, with advantages and profits as soon as possible to upgrade and maintain parity is the direction.