Reporter Ding Zhaoxia and Wu Baoshu.
Correspondents: Qiao Xiangming, Wang Maijie.
After several ups and downs, Rizhao "Wenzhou City" finally "lived".
On January 10, the reporter came to the project site located in the west of Rizhao City, near the exit of Ridong Expressway. From a distance, the intricate matching of red, white and yellow exterior wall tiles is particularly eye-catching under the winter sun; In the parking area in front of the building, motor vehicles are parked on the berths; More than 400 people from 7 companies in the construction sector of Xindonggang Urban Development Group are coming and going.
What's even more exciting is that the Inspur (Rizhao) digital service base has been signed here more than a month ago. In March this year, the first phase of the base will accommodate 2,000 people to undertake content review, data annotation and other services such as Douyin, NetEase, etc.
Seeing the vibrant scene in front of him, who would have thought that today's place, which is called "Rizhao Digital Outsourcing Service Base", is the Rizhao "Wenzhou City", which has been unfinished and closed for many years, once overgrown with weeds and inaccessible people?
When the construction of the "Wenzhou City" project began, even nearby residents can no longer remember the specific date. According to verification, the project was invested and developed by Wenzhou businessmen, and construction started in March 2010, and more than 1,500 sets were pre-sold to the society. At the end of 2012, the project was suspended due to many problems such as capital and management. During this period, the city and district levels actively coordinated, and in March 2014, Rizhao local enterprises acquired part of the equity of the project. After the change of shareholders, the new shareholders invested a lot of money and resumed construction in July 2014, and the civil works and installation projects were basically completed by the end of that year.
However, due to many deficiencies in the construction of the project, especially the fire protection engineering did not meet the design requirements, it could not pass the project acceptance. In addition, after the new company took over, it encountered debt disputes, capital chain rupture and other problems, the company was insolvent, on the verge of bankruptcy, unable to carry out rectification, at the end of 2015, the project was suspended again.
How did such a protracted project, which once caused a lot of controversy, get out of the predicament and regain its life?
Taking over this "mess" is the new Donggang City Economic Company, a state-owned enterprise in Donggang District. "In accordance with the decision-making and deployment of the Donggang District Party Committee and the District **, we have received the transfer of more than 1,300 owners' claims and invested 7100 million yuan to obtain all the assets of the project. In order to reverse the negative image of the project for many years, we insist on 'designing, renovating, attracting investment, and stationing', and introduce the digital service outsourcing industry to give the project a new lease of life. Wang Xiaoling, deputy general manager of Xindonggang City Economic Company, said that when recruiting, the company insisted on focusing on the industry's head recruitment. The total construction area of the project is 1260,000 square meters, only the planning area of Inspur (Rizhao) Digital Service Base has reached 580,000 square meters.
To effectively revitalize inefficient assets and turn burdens into wealth, it is necessary to deal with the distribution of interests in all aspects, and more importantly, to find suitable projects and connect industrial resources. Why choose the digital service outsourcing industry? "The service outsourcing industry is a typical young people's economy, each enterprise attracts more than a few hundred people, from employment to buy a house and a car, get married and have children, and children go to nursery school, all of which contain huge consumption power and considerable economic and social benefits. Wang Xiaoling introduced that last year, seeing the development potential of the Internet service outsourcing industry, Donggang District, put forward the goal of "building China's Internet service outsourcing base", focusing on the needs of industrial development, supporting the introduction of "Measures for Promoting the High-quality Development of Internet Service Outsourcing Industry" and other preferential policies for enterprises, and giving preferential subsidies to Internet service outsourcing enterprises and practitioners such as renting, recruitment, training, social security, commercial insurance and house purchase.
In order to better serve the stationed enterprises, more than 1In addition to 400 million yuan to carry out all-round upgrading and transformation of the park's roads, greening, facades, and internal layout, Xindonggang Urban Economic Company has developed a "DOS" digital service outsourcing base applet to provide enterprises and employees with "one-stop, full-cycle" services such as apartment accommodation, commercial finance, policy interpretation, education and training.
The nest is warm and has its own phoenix to perch. From docking with Shandong Inspur Digital Service to signing the contract of Inspur (Rizhao) Digital Service Base, it took only 100 days. The second phase of the project will also carry out software service outsourcing, intelligent call center and other businesses here, which can provide more than 5,000 jobs in total. At present, JD.com, Meituan and other enterprise projects are also being negotiated.
In the Donggang District, not only a "Wenzhou City" has been awakened.
Located in the new urban area of Rizhao, the "Golden Mile New Collar Apartment", formerly known as "Juzheng Building", is a 39-storey project that was seized by the court due to the developer's financial problems. Rizhao Xindonggang Real Estate will continue to build and renovate after the auction, planning the office area of the service outsourcing base of 20,000 square meters, and supporting the construction of the bank financial district, catering service area, leisure and entertainment area, administrative convenience service area, industrial incubation area, has now entered the stage of internal decoration, is expected to have delivery conditions in the first half of this year, when it can provide 4,000 service outsourcing jobs. At present, Rizhao Guoxin Digital Economy Industry Research Institute has been attracted to settle down, and Jingdong and other head projects are also being negotiated.
While revitalizing non-performing assets such as "Wenzhou City" through transformation and upgrading, industrial introduction, etc., since 2023, Donggang District has also touched 7 idle factories and 2 idle workshops in the park70,000 square meters. Through precise docking, 350 acres of idle land were revitalized, 4 new projects were introduced, 8 technological upgrading projects were promoted, and 42 investments were attracted500 million yuan.
The purpose of 'one floor one policy' is to gradually turn inefficient assets into important carriers of industrial development, form a virtuous cycle of existing assets and new investment, and promote the continuous improvement of the region's economy and both quantity and quality. Liu Xianglong, secretary of the Donggang District Party Committee, said.