Many people have seen BYD-Song plus new energy, but do you really know it?
As a compact SUV, it is currently priced at $1548-21.990,000 yuan. It is deeply loved by riders for its advantages of fuel consumption, power, comfort, and configuration. As of January 2024, the latest monthly sales volume is 32267, ranking third in terms of sales. The most important thing is that the value retention rate is as high as 56%, and used cars are just as popular.
We can also see from the sales ranking in the past year that Song Plus New Energy has won the championship 1 time, the runner-up 1 time, and the third place 5 times. In the SUV ranking, the champion is 3 times, the second place is 7 times, and the third place is 2 times. It can be seen that both the overall ranking and the SUV ranking have good results.
We can see from the listing data in December 2023 that the top 10 listed cities are Shanghai, Shenzhen, Xi'an, Zhengzhou, Guangzhou, Chengdu, Chongqing, Foshan, Wuhan, and Hangzhou. In terms of geography, most of them are concentrated in southern cities, and they are all economically developed areas.
In terms of models, popular models in the same class include Haval Raptor, Galaxy L7, etc. Judging from the ** alone, the starting price of Song plus new energy is not dominant. However, considering that there are more models, only the 2023 pure electric and plug-in hybrid have 8 configurations, and the range of options is larger. The Haval Raptor only has 3 plug-in hybrid configurations, while the Galaxy L7 has 6 plug-in hybrid configurations.
**10,000 Fans Incentive Plan
From the perspective of space, Song PLUS New Energy does not have an advantage in size. For example, it is 25mm shorter in length, 26mm narrower in width than the Haval Raptor, and 152mm lower in height than the Haval Raptor. But in actual cars, the gap is not obvious. According to the actual measurement, the height of 1.8 meters, the front row is adjusted to the lowest, the front and rear heads are one fist away from the roof, and the rear legs are two fists away from the front seats. In general, the words of the family are enough.
From the power point of view, it is also a configuration of about 160,000, and the 0-100km acceleration time of Song plus new energy is 8In 3 seconds, the top speed is 170km/h, which is not advantageous compared to popular models in the same class. In terms of power performance alone, the power of Song plus new energy is enough for household transportation.
From the chassis, the suspension configuration is the same, but there are some differences in the drive, brakes, and tires. From a domestic point of view alone, the chassis has nothing to complain about. In general, such a configuration is the mainstream configuration, but it is not the top one.
As for the configuration, the difference between the three cars is not obvious, so I won't introduce it too much here. So the question is, Song plus new energy does not feel outstanding, why is the sales so high?
In fact, in addition to caring about the cost performance, the number of cars and after-sales are also taken into account. In 2023, BYD's annual sales will reach 3 million units. Since its launch, the total sales volume of Song Plus New Energy has exceeded 900,000 units. On the other hand, sales represent quality and word of mouth, which is one of the reasons why it has become a hit.
On the whole, Song Plus New Energy is very comprehensive. Although its power, space, and configuration are not the best, the advantages are not obvious. However, it is almost impossible to find unacceptable shortcomings in all aspects, and with the huge number of holdings, it is not uncommon to become a hit.