With its outstanding performance in the dairy market, Xi Gang, chairman of the company, was awarded the "2023 13th China Listed Companies Reputation List" and "Top Ten Industry Leaders Award", and the brand strength of New Dairy has been recognized from the individual to the company level.
According to the data, in the past year, the growth of China's dairy market has slowed down and the sales of liquid milk have declined. According to the data, New Dairy's revenue in the first three quarters of 2023 increased by 955% reached 819.4 billion yuan, net profit attributable to the parent increased by 22% year-on-year78%, and the non-net profit attributable to the parent was 39.1 billion yuan, a year-on-year increase of 5811%, releasing a strong vitality.
At the conference, Xi Gang said that in order to achieve high-quality development, enterprises need to be strategically determined, and at the same time attach great importance to the power of biotechnology and digital technology, and comprehensively promote scientific and technological innovation.
In 2023, New Dairy released the "2023-2027 Strategic Plan", which clearly takes the "Fresh Cube" strategy as the core, and proposes to "strengthen low temperature, value leading; scientific and technological innovation, experience micro-business; Endogenous mainly, supplemented by mergers and acquisitions; distributed operation and regional deep cultivation", and strive to give full play to the moat effect of the "24-hour series" and other barriers to fresh milk and DTC business in core categories and core channels.
Driven by this strategy, New Dairy has also embarked on the road of accelerated development. As Xi Gang said, during the period of determined strategy and hard work, technological innovation is indispensable, and New Dairy is currently continuing to strengthen its investment in biotechnology and digital technology, constantly building higher technical barriers, and comprehensively improving the competitive advantage of the brand. It is worth mentioning that previously, New Dairy announced the establishment of a "molecular power" company, focusing on the research and development and application of probiotic biotechnology, and comprehensively promoting the implementation of scientific research and technology.
Through a series of layouts, the brand value of New Dairy will be further enhanced, and as the leader of the enterprise, Xi Gang will continue to lead the team to achieve better results!