The Lunar New Year has not yet arrived, and there is really a lot of fun on the Internet.
Recently, the "Gree 2024 Global Dream Festival" was held in Zhuhai, Guangdong.
Different from ordinary companies holding annual meetings, Gree's annual meeting is a collection of evening parties, live broadcasts, and bringing goods.
That night, the whole platform accumulated 5400 million person-times**, and the number of live streaming orders exceeded 6 billion yuan, giving 2024 a good start.
Netizens who have watched the live broadcast said that the Gree Annual Meeting and the Spring Festival Gala are not far behind, not only the star hosts of CCTV and Phoenix Satellite TV,There are also employees who sang "My mother is Dong Mingzhu" in the show.
As soon as this ** came out, netizens in the comment area blew up again, especially the post-00s professionals who shouted "I can't stand it".
Gree officials said lightly that this was just a joke to add to the humorous atmosphere.
I don't know if it's funny, but the next day, Gree's stock price rose by 3%, and this wave of Dong Zong won again.
I don't know if you feel it, but this year seems to be extraordinarily long.
Due to the existence of the second month of the lunar calendar, the Year of the Rabbit has a total of 384 days, which is a full 23 working days longer than the Year of the Tiger.
That's right, all of you have been working for 13 months.
Finally survived to the end of the year, in addition to various assessments, summaries, and plans, I also had to rehearse the program for the leaders to see, which was difficult to think about.
In this context, when netizens see Gree employees shouting "My mother is Dong Mingzhu" at the annual meeting, it is easy to bring in their emotions.
Despite the turbulent voice, from a business point of view, the Gree annual meeting still played its due role.
On the one hand, Dong Mingzhu announced Gree's various data for 2023 at the annual meeting, in which the revenue returned to the level of 200 billion yuan and the profit was as high as 29 billion yuan, giving investors and shareholders confidence.
On the other hand, this "Gree 2024 Global Dream Festival" also shouldered the task of live broadcasting, with sales reaching 6 billion in 5 hours, and this one alone sold 3% of the annual revenue.
If an annual meeting can make big leaders happy and boost the company's performance, who wouldn't want to hold it?
Since 2023, Mr. Gree seems to be "living" on the hot search list.
First, Wang Ziru's interview clip leaked out, saying that he hadn't read the salary slip, as long as he was close to Dong Mingzhu.
Regardless of whether this wave of "rainbow farts" is sincere or not, the effect of the show is definitely there.
Later, Dong Mingzhu criticized Meng Yutong, saying that she only wanted to use the Gree platform to become an Internet celebrity to make money.
According to Dong Zong's values, if you just work to make more money, it is no different from the walking dead.
In addition to the above two most explosive, Dong Mingzhu also put forward a legislative proposal that "training fees should be charged for employees' job-hopping".
Miss Dong can accurately step on the breaking point of "labor-management relations" every time, and it is difficult to say whether it is unintentional or intentional.
As the saying goes, black and red are also red. As long as there is a topic, there is no need to worry about no traffic.
Gree Electric Appliances will implement the "channel reform" from 2020, breaking the traditional dealer layer by layer mode of taking goods, and building its own online and offline integrated sales model.
Since then, Dong Mingzhu, who has a very personal style, has begun to be more in line with the communication method of the Internet, going on variety shows and starting live broadcasts have long been routine operations.
With the topic of this annual meeting, Gree has become the new "melon" recently.
You say, if you talk a lot, will you think of it when you buy an electrical appliance?
As ordinary consumers, our impression of Gree seems to be still "the strongest king of air conditioning", but people have already begun to diversify their transformation.
Judging from the financial reports in recent years, Gree Electric is extending the industrial chain by laying out the upstream and downstream of household appliances.
Vertically, they have developed industrial robots and high-end CNC machine tools, which can help industrial enterprises upgrade their production lines.
Horizontally, Gree has entered the new energy battery, prefabricated food equipment and other industries, and has seized several outlets.
Dong Mingzhu once put forward his own views on the long-popular "smile curve".She said that the "smile curve" tells entrepreneurs to grasp the two ends - sales and research and development, because doing bottom-end manufacturing is a heavy asset and is the easiest to lose.
"But if you don't have a bottom, can you still smile? ”Dong Mingzhu emphasized that Gree's development path is to start from the bottom, extend from quality management to both ends, and grasp R&D and sales.
Gree Electric's operating income has been close to the 200 billion mark in two years, but it has plummeted by 15% in 2020. There are many reasons for the decline in performance, including the impact of the external development environment and the pain of its own organizational change.
But three years later, Gree finally handed over the report card of "double high revenue and profit", and there is indeed something.
Someone asked, is Dong Mingzhu's character image good or bad for Gree? Frankly, it's hard to judge.
The words and deeds of the soul of the enterprise are important, but when it comes to the business itself, the quality of products and services may be the key.
Write at the end:
At the end of each year, there are annual meetings of large companies on the hot search.
Since you always have to be noticed, it is better to take this opportunity to engage in a wave of publicity.
Kunpeng Project