This year's Spring Festival film market is extremely lively, and Jia Ling and Shen Teng's "Hot and Hot" and "Flying Life 2" have become the biggest winners.
However, in this highly competitive schedule, there is one movie that has experienced a roller coaster from expectation to loss, and that is "Let's Shake the Sun Together".
As Jia Ling's new work, "Hot and Hot" quickly emerged in the Spring Festival stalls with strong marketing and word of mouth. Its single-day box office broke through 41.8 billion, won the daily crown for 4 consecutive days, and the cumulative box office exceeded 1.9 billion in 5 days of release, and the final box office is expected to exceed 4 billion. Such a result not only made Jia Ling the champion of the Spring Festival file, but also overshadowed the new films in the same period.
And Shen Teng's "Flying Life 2" also performed well, with a single-day box office breaking 35.5 billion, with a cumulative box office of more than 1.7 billion in 5 days of release. Although it is not as good as "Hot and Hot" in terms of marketing, Shen Teng's appeal still makes this movie stand firmly at the forefront of the Spring Festival stalls.
However, under the aura of "Hot and Hot" and "Flying Life 2", another movie is overshadowed, and that is "Let's Shake the Sun Together". As the only new film focusing on romantic comedy during the Spring Festival, it originally carried the high hopes of the filmmaker, hoping to stand out in this schedule. However, it backfired, and both the number of screenings and the box office were unsatisfactory.
Valentine's Day was originally a lifesaver for "Let's Shake the Sun Together", but I didn't expect that today's young audiences are more fond of "Hot and Hot" that expresses their love for themselves. On Valentine's Day, the single-day box office of "Let's Shake the Sun Together" was only 28.31 million, accounting for 45%, accounting for only 24%, and the attendance rate and "Mr. Red Carpet" are at the bottom. The cumulative box office in 5 days of release was only 90 million, which undoubtedly disappointed the filmmaker.
In the face of such a dismal box office, the filmmaker finally chose to withdraw and postpone the release of the film to March 30, which is the Qingming Festival schedule in 2024.
Such a decision can't help but remind people of Deng Chao's operation in the Spring Festival in 2023, and "Chinese Ping Pong: The Jedi Strikes Back" also chose to withdraw because of poor box office. However, does ungearing really solve the problem?
The box office failure of "Let's Shake the Sun Together" was not only a mistake in the selection of schedules, but also a problem with the quality of the movie itself. In order to cater to the taste of the Spring Festival stalls, the movie has made a lot of inexplicable settings, resulting in too many comedy elements, but losing the essence of romantic comedy. This approach not only did not attract the audience, but disappointed the audience.
In general, the film market in the Spring Festival stalls is highly competitive, and only movies that truly meet the audience's tastes can stand out. And the failure of "Let's Shake the Sun Together" has also sounded the alarm for other filmmakers, to always pay attention to the needs of the audience and produce masterpieces that truly meet the market demand.