Cinemas have started pre-selling tickets for Spring Festival movies.
Eight films were in fierce competition.
In order to be able to be among the "winners".
Use all kinds of means, without hesitation.
Past experience has shown:
The schedule of films in theaters has a crucial impact on the success of a movie at the box office.
All parties have resorted to various means in order to compete for the release schedule of films.
The first thing to do is to create some vibe.
Only with the popularity can netizens know.
As a result, hot topics are popping up one after the other.
Lao Mouzi sent a group of capable cadres.
Article 20 of the film refers to Article 20 of the Criminal Code.
It is difficult to do a good job in propaganda content.
I work with an eye on the actors.
Zhao Liying's acting skills, especially her performance in crying scenes.
Zhao Liying has been on a lot of hot searches recently, most of which are related to movies.
Lao Mouzi smiled from ear to ear, because there was such a flow body.
Zhang Yimou made a move, and Jia Ling was naturally not to be outdone and met the challenge.
Jia Ling's last movie "Hello, Li Huanying" became the biggest surprise that year.
This time, she is menacing with the work of "Hot and Hot".
Propaganda is different from Zhang Yimou, not starting with a supporting role.
Because Zhang Xiaofei himself did not attract much attention.
Recently, he has been busy promoting his new drama, so his guest appearance in Yang Zi is highly topical.
She could only go into battle in person, and she felt helpless.
The starring and director of "Hot and Hot" is Jia Ling.
Everyone knows that he lost a hundred pounds of weight.
However, who has ever seen what she looks like after **?
The content released by the marketing account is also Jia Ling's early years when she has not gained weight**.
Only when you go to the theater in person can you see what Jia Ling looks like after losing weight, which makes people curious.
Of course, there are some movies that don't make much difference even if they are advertised or not.
is referring to "Flying Life 2".
Although there is a lot of content on the hot search list, it has not left any memory points.
However, they have a brilliant skill: this is the follow-up to the previously well-known big IP.
After showing their advantage, they began a real "wrist wrestling" game.
Take advantage of the popularity and backing of the publisher behind it.
Began to negotiate with the cinema chain for screening arrangements.
According to sources, the scheduling rate of the above three films must reach at least 22%.
has made such a large-scale publicity investment before, and in the end it has to rely on the box office to recover the cost.
Is the film just seen as "cannon fodder"?
There are also five films, three of which are cartoons.
Completely different from other films, belonging to a completely different genre.
And its strength should not be underestimated.
The "Bear Infested Series" has always been a popular film series and is a critically acclaimed film series.
Even at the beginning of this year's pre-sale, the box office once ranked in the top three.
It is insisted that 12% of the sessions be scheduled during the day.
After some entanglement, the number of films scheduled in the end has not decreased.
In this way, the share of only four films left is pitiful.
Two other animated films are also included.
With a Buddhist mentality, it is effortless to choose the state of "lying flat".
However, the rest are reluctant to become cannon fodder.
The movie "Let's Shake the Sun Together" starring Peng Yuchang has a relatively meager production cost compared with other films.
The producers don't aim for high rankings.
Take a sip of the "soup" of the Spring Festival stalls, and you can earn a lot of money.
Mr. Red Carpet seems to have a lower chance of winning the award, as it only stars Andy Lau.
Article 20", "Hot and Hot" and "Flying Life 3" have long been far ahead at the box office.
Although Jia Ling paid such a huge price, the box office of the two other films did not open up much of a gap.
Far behind them is Andy Lau.
Mr. Red Carpet was actually a little sluggish in the early stages of promotion.
Almost all of the hot search readings of other movies have exceeded 100 million.
Mr. Red Carpet has only a few million views.
As a result, it is powerless in the competition for screen time.
Everything else depends on the support of large companies.
However, "Mr. Red Carpet" is different.
The companies that lead and direct are their main investors.
Compared to other competitors, producers and distributors are much weaker.
They can only show their position through propaganda.
Is this movie directed by Ning Hao and starring Andy Lau really so "unbearable"?
The film has actually had two premieres.
It already had a good reputation at the time of the premiere.
He even won an award at the "Pingyao Film Festival".
However, at first it was actively striving, then gradually weakened, and eventually exhausted.
The release date of a movie is constantly changing.
On social platforms, the initial publicity effect has been well received.
However, two revocations followed.
Everyone will be disappointed, without exception.
The Spring Festival file was not chosen as the release time, which also shows confidence in his movie.
However, as things stand, the situation is not rosy.
Did Andy Lau really misjudge this time?
This is not entirely the case.
After all, the Spring Festival stalls are the peak period for Chinese people to watch movies.
As long as you are skillful, you will definitely reap huge profits.
Moreover, this film is also suitable for the Spring Festival**.
This film recounts:
An old actor who has been in the entertainment industry for many years, with the dream of becoming an actor.
Andy Lau's performance is combined with the black humor that Ning Hao has always been good at.
The film looks like a very good commercial film.
This Spring Festival stall was unexpected.
Usually there used to be a larger movie.
For example, the "The Wandering Earth" series, or the "Detective Chinatown" series.
Although on the surface it occupies close to half of the market share.
However, other shares can be divided equally.
This time, all three films were released at the same time.
There is almost nothing left, and it is difficult to enjoy even a sip of water.
The promotion of "Mr. Red Carpet" had to rely only on posters to show attitude, because the competition is fierce.
If you are careless, you may unfortunately become a victim and your life will be like being under fire.
However, this is only representative of the current pre-sale situation.
The real box office will be revealed on the first day of the Lunar New Year.
Despite the huge spike in advance box sales, there has recently been a case of a movie going off after its release.
Twinkle and twinkle star", that's it.
This low-budget romance movie directly achieved a score of more than 100 million at the pre-sale box office.
Zhang Wansen's "It's Snowing"** has been widely spread on the Internet.
However, despite the film's release, it was fiercely criticized by audiences, causing nearly one-third of viewers to apply for ticket refunds.
The box office competition for the Spring Festival stalls has just begun.
Who will be the terminator of the deer is still an open mystery.
No matter how much marketing is done, it is an "off-the-counter trick".
A good movie can only be recognized if it truly respects the audience and can stand their test.
Quality content is key, publicity is secondary.