As a producer, Yu Zheng is never afraid of scolding, as long as there is heat. From another point of view, every scolding seems to be actively guided by him, and as for what to do after being scolded, it seems that he has already thought of countermeasures and is in control. Author |Gu Sheng, editor|As long as Afba thinks about it, he can stay on the hot search on his own. On January 19, the TV series "Five Blessings" was launched. The starring roles of this drama, Lu Yuxiao, Wu Xuanyi, Wang Xingyue and others, add up to the hot searches and layouts, and there are not as many producers as Yu Zheng. From the live broadcast on the evening of January 14 that Zhu Xudan released his pigeons, to the Weibo on January 25 saying that actor Zhao Qing was "a little fat", to the Weibo line with Xu Jiao at night, and then to Yu Zheng's reply and the scattered drama materials released in the following days, in just half a month, a new film that has just been started has been covered with rain and clouds. 
Screenshot of Yu Zheng's Weibo.
Although the hot comments on Douban are already full of blessings of "scheduled to hit the street". The Douban group is also full of viewers who say that they will give this drama 1 star in the future. But at least, everyone knows that there is such a drama as "Five Blessings".
In the absence of big names and traffic actors, it can be said that it is a victory for the producer to have such a heat when the film is turned on. Whether it's black or white, whether it's scolding or liking, there's attention and traffic. Yu Zheng has been scolded repeatedly, but he has repeatedly been scolded, why is this? The answer is: deliberately. In fact, he has long understood these marketing methods. As a producer, Yu Zheng is never afraid of scolding, as long as there is heat. From another point of view, every scolding seems to be actively guided by him, and as for what to do after being scolded, it seems that he has already thought of countermeasures and is in control.
At noon on January 25, Yu Zheng posted a Weibo. The first half of the content is to say that his actress Zhao Qing has lost 92 pounds, but she is still a little fat on camera. The second half is to say that the director of the new film "Five Blessings" shot beautifully, and brought the Weibo topic of the TV series "Five Blessings". Zhao Qing played the female No. 2 Mu Yao in "For the Dark Fragrance" produced by Zheng Company, and was criticized for her wooden eyes, sluggish acting skills, and ugly and fat on camera. In the evening, Xu Jiao** took this article, accompanied by stills of another actor in Yu Zheng's company, and said: "Do you think you look good when you are thin like this?" ”
Screenshot of Xu Jiao's Weibo.
At the same time, Xu Jiao also posted a photo of herself and Zhao Qing in the ancient style under the comment of **, and said, "How vicious it is to make people lose weight to 85".
Yu Zheng's Weibo, which didn't have much attention, was instantly detonated. Two hours later, Yu Zheng responded, "Thank you, sister, for the heat." Let's WeChat say! At the same time, I didn't forget to bring the topic of the TV series Five Blessings. Yu Zheng's usual Weibo comments and likes mostly hover between tens and thousands, but this Weibo has reached 30,000+** and 290,000+ likes, and Xu Jiao's Weibo has received more than one million likes. That night, Xu Jiao and Yu Zheng's Weibo related topics occupied the top three in the Weibo hot search, and Xu Jiao's topic of Yu Zheng was even more entrenched in the hot search for 19 hours. No wonder I had to reply to Xu Jiao at night, thank my sister for the traffic. 
Screenshot of Xu Jiao's Weibo.
This certainly won't be the end. In the palace fighting dramas produced by Yu Zheng, there are often one ring after another plot, and in the end, the protagonist will always benefit from the screenwriter's design, and these interlocking processes will also appear in reality.
At noon the next day, Yu Zheng replied to the small composition, first saying that the opportunity in the entertainment industry is fleeting, so Zhao Qing needs **, and at the same time does not forget to praise Zhao Qing's acting skills (by the way, with the topic of the series The Legend of Mortal Immortals); also said that Xu Jiao is a hearty and lovely girl, but after adding it for a long time, Xu Jiao may have forgotten that they have WeChat, but the focus is on this sentence - "Now that they have added WeChat, everyone has dispersed." The day before, Xu Jiao posted a photo of her and Zhao Qing in the comments, and was praised as a "good sister" and "good girlfriend". The next day, Yu Zheng said that they had just added WeChat. So Xu Jiao's comments changed again, and it became a feminist card by using the east wind. Xu Jiao drank real tea This topic was once again on the hot search. And Xu Jiao's actor Mi Jin**, an actor under Yu Zheng, was also accused of Xu Jiao also bullying an unrelated male artist. 
Screenshot of Yijin Weibo.
And Yu Zheng's Weibo, edited from 11:59 to 13:21, has been repeatedly revised five times, it is difficult to say whether he was intentional or unintentional, anyway, the content was deleted and he brought Yoko Ramu to be an actor, in fact, he still likes fat people (here, Yoko Ramu was pulled into the sensitive battlefield of the actor's body for no reason), and the details were modified. But from beginning to end, the topic of "The Legend of Mortal Cultivation of Immortals" and "Now that they have added WeChat, everyone has dispersed", these two points have not changed.
There is a little turmoil in the middle, and Mi Jin responded to Xu Jiao's stills of him, but then deleted them and replaced them with his handsome photos and funny responses. Weibo, which has dozens and hundreds of comments on weekdays, has also received tens of thousands of comments and more than 330,000 likes this time. 
Screenshot of Yijin Weibo.
To sum up, in this matter, Xu Jiao has won a mixed reputation.
And Zhao Qing got the audience's pity, on the one hand, the pressure of the boss's constant demand, and on the other hand, the "best friend" Xu Jiao spoke bluntly on the Internet regardless of her feelings. From beginning to end, Zhao Qing did not respond, and the audience automatically substituted for her the suffocation and difficulty of beating workers. The biggest winner is still Yu Zheng, in addition to being scolded by netizens, his newly launched TV series "Five Blessings" has gained great popularity, and his originally little-known actor Mi Jin has also been seen. 
Stills of the actor's gold.
In fact, on the cast list of "Five Blessings" currently announced, there is no Zhao Qing at all. And Yu Zheng replied to netizens' comments on Weibo and revealed that Zhao Qing played the role of the maid of the young ladies in it.
In other words, Yu Zheng tied his company's actress Zhao Qing and his company's unrelated actress Xu Jiao together, and they were stirring up and re-frying, matching and combining, and stirring up his company's TV series "Five Blessings" to achieve the greatest results.
This is not the first time Yu Zheng has operated like this, and it is not even the first time he has operated like this in "Five Blessings". When "Five Blessings" was launched on January 19, there was already a small turmoil. Yu Zheng shouted at the start-up ceremony, "Let the people who can't come die", which once caused a small discussion. Afterwards, Yu Zheng apologized, saying that his Mandarin was not good, and he originally wanted to say, "Let the people who can't come tear it up", how many people believe it, naturally different opinions. 
Screenshot of Yu Zheng's Weibo.
But this has brought to several other actresses who did not participate in "Five Blessings".
On January 14, Yu Zheng said in the live broadcast of "Five Blessings" that he was released by the original female No. 2 actor. emphasized that it was a long time of contact, and the other party dragged the contract and did not sign, and when the other party had the opportunity to be the female number one, he ran away before the start of "Five Blessings". Because Yu Zheng once released the facial features of the actors in "Five Blessings" on Weibo, everyone already knew that the original second female was Zhu Xudan. So that night, Zhu Xudan and Jiaxing were sent to the hot search by Yu Zheng - the kind that was accused. But soon new news came out, when Zhu Xudan agreed to play the second female, it was because the original female first was Nazha, and later the female first was replaced by Lu Yuxiao, and Zhu Xudan was unwilling to be a match, so he finally refused. 
Actor Zhu Xudan.
Yu Zheng did not refute this, but when it came to the official announcement of "Five Blessings", it created an unprecedented, rotating official announcement method for internal entertainment.
In a **, ten actors formed five pairs of CP, a group of two or two names, each rotating around a small circle of Fu characters, and five Fu characters rolled around the four words of Wufu Linmen. This indescribable form of official announcement, in addition to dazzling, also makes people want to laugh. In the end, it is Yu Zheng, besides him, who else could have thought of such a vague and eye-catching official announcement method? 
Five Blessings Coming to the Door" official micro picture.
In contrast, the plot setting of "Five Blessings" is highly similar to last year's hit "The Happy Affair of Lan Boudoir", which is far less popular than the popularity caused by various actresses tied outside the play.
In the matter of tying up the actress to hype, Yu Zheng has eaten a lot of the sweetness of traffic, so no matter how everyone scolds, he still goes his own way. This kind of drama where we are good today, we will quarrel tomorrow, and we will be reconciled the day after tomorrow, like a reality show, it is even more exciting than a serial. For example, Yang Mi won praise for his role as Mo Xueyuan in "Beauty Scheming" (2010), and became a big hit because of his performance in "Palace Lock Heart Jade" (2011). When Yu Zheng was proud, he praised Yang Mi for not changing after he became popular, and he called him as soon as he won the award or something, and his mentality did not change as always. But when it was rumored on the Internet that Yuan Shanshan was going to perform "Little Times", he said that his artists did not act in any bad movie. 
Beauty Scheming" stills.
In 2015, Yang Mi's new film "I Am a Witness" was released, and Yu Zheng praised Yang Mi for growing into an excellent actor, and Yang Mi said that he was grateful to his true friends. But in 2018, Yang Mi fell into a dispute over fraudulent donations, and Yu Zheng took the opportunity to write **connotation, and netizens solved the mystery one by one to certify the ** role and compared it with the actors in reality, Yu Zheng of course insisted on not admitting it, saying that he was entertaining himself.
If this list of actress victims is carefully checked, there will be Ruby Lin on it, after "Beauty Scheming" became popular, Ruby Lin became a producer herself, and filmed popular dramas such as "The Princess of the World" and "The Long Song of the Beautiful Country" with similar routines, so she was affected by Yu Zhengyin and Yang. Ruby Lin responded positively: "If it's a man, stand up and make it clear." ”
Screenshot of Ruby Lin's interview.
There is also Dai Jiaoqian, because she said in an interview that "Palace Lock City" is similar to "Plum Blossom Branding", and Yu Zheng posted on Weibo that it was revenge for not calling her on the promotional activities of "Happy Camp". But then Qiong Yao sued Yu Zheng for plagiarism, and Yu Zheng lost the lawsuit, which has explained everything.
I don't know if I know that the actresses take care of their figures, or the male actors are really not easy to mess with, anyway, in the list of scolding wars and hype he caused, there are really a lot of actresses, but male actors are rare. And after he caused countless speculations, topics, and war of words, he deleted the matter again, which made people helpless. Anyway, next time it's the same, the audience will still be attracted to him and send him attention and traffic.
This can't even be said to be a black-red route, because except for Yu Zheng, no one can endure the results of such a "persona" - endless insults, and irretrievable reputation. But if we analyze it in terms of consequentialism, all this seems very reasonable. Yu Zheng's various remarks, no matter what kind of discussion they cause, will lead to traffic and heat. He doesn't care if it's fried right or backwards, as long as someone pays attention. After all, no one knows, black and red are also red, which is the immortal law of the entertainment industry. Compared with Yu Zheng's former identity as a screenwriter, producer talent is now Yu Zheng's biggest label. The essence of a producer is a businessman, and a businessman is that no matter how much you scold him, as long as you can make him money, he doesn't really care.
Screenshot of Yu Zheng's interview.
And because of these screenwriting experiences, Yu Zheng knows what kind of words to say when and what kind of consequences may be caused. Whether it is first promoted and then suppressed, first suppressed and then promoted, or not fighting and not acquaintance, or smiling and hating, he can. As long as you start, see the feedback of **, and then respond to it according to the feedback. Everything is just his way of maintaining his heat, as long as he has no psychological burden, then it is others who are angry.
In 2019, Yu Zheng once appeared on the reality show "Only Three Days Visible" interviewed by Jiang Sida as the host, and his character can be glimpsed in the show.
Visible for three days only" screenshot.
In this program, Jiang Sida will get along with the guests for three days, and in the environment of the guests' daily work, Jiang Sida observes the guests and interviews the guests. In the first two issues, Jiang Sida tried his best to dig out the guests, and strive to make the guests show some "real side" within three days.
Most people will become unnatural in front of the camera, and will start to "act" unconsciously, and be a person who looks "good". But Yu Zheng won't, he doesn't care about the camera at all. Jiang Sida brought the program team to the filming site to find him, and after he said hello, he put Jiang Sida aside, took care of his work, and completely ignored whether Jiang Sida would be embarrassed. Jiang Sida could only drink milk tea by himself on the side, watching Yu Zheng's mobile phone send WeChat without leaving his hand. followed the crew to eat, Yu Zheng gave Jiang Sida two boxes of lunches, and said, you are about the same fat and thin, so you can eat more. Obviously, Jiang Sida is an extremely unexpected person, in the face of the positive "attack", he is still polite at the moment, and said "We are just seeing the second side", the subtext in his heart may be, did he start attacking me like this without being polite at all?
Visible for three days only" screenshot.
Yu Zheng immediately explained, because he is a screenwriter and producer, and there are too many people who have seen good looks. You're okay in the eyes of ordinary people, okay?
It doesn't sound like a comfort. And without waiting for Jiang Sida's reaction, Yu Zheng immediately cued a little actor next to him and asked him to play Jiang Sida. The little actor was stunned, and he couldn't act at the moment. Yu Zheng turned around and said to Jiang Sida: "So he can only play a trick." This trick can be summed up as: attacking you, and then explaining, it seems to excuse the previous attack, but in fact it is the second attack. Then immediately speak to the third person, change the subject, and stop your counterattack. The three-plate axe has become a serial move, and in the three days that Jiang Sida interviewed him, Yu Zheng repeatedly used this trick and never missed.
Screenshot of Yu Zheng's interview.
In fact, he fought against people on Weibo, which is also the same way.
But behind the routine, what can support him to use this routine continuously is that he doesn't care about other people's strong egos at all, is completely self-centered, hard working and focused. He doesn't care about anyone's evaluation, he doesn't care what others think of him, he only cares if his goal is achieved. Jiang Sida commented on Yu Zheng, like an AI dressed in human clothes, trying to play God, but without a little human flavor. In fact, it's not that Yu Zheng has no taste, but as long as his goal is achieved, he can ignore the process. Very few people are able to actually do that. But Yu Zheng can. He also summed himself up like this early on. So it is not difficult to see that as long as Yu Zheng continues to demand heat and traffic, he will continue to make waves.