From January 6th to January 7th, Yokohama Tire held a dealer conference and new product launch conference with the theme of "Red Rabbit Galloping Dragon Horse Accompaniment" at the Hyatt Regency Hengqin Hotel in Zhuhai City, Guangdong Province. Mr. Masahiro Yuki, chairman of Yokohama Rubber, and Mr. Fan Minh, general manager, attended the conference. At the meeting, Yokohama Tire announced its 2024 China Group operating goals and marketing strategy, and unveiled the Advan Sport EV, an ultra-high-performance tire developed for new energy vehicles.
Ultra-high-performance tires refer to upgraded products designed and developed for high-end new energy vehicles on the basis of Yokohama high-performance tires.
Group photo of Yokohama tire dealer meeting.
Mr. Masahiro Yuuki, Chairman of Yokohama Rubber, said at the meeting: "In 2023, the number of Yokohama's sales in China will increase by 1 million compared with last year, and the number of dealers will also achieve rapid growth, with an increase of 25%, which is inseparable from the efforts, support and trust of all dealers. At the same time, Yokohama continues to expand its product line, launching EV tire products for new energy vehicles, and further strengthening its product development system, aiming to provide better tire products for the Chinese market and dealer partners more quickly. β
Yokohama Rubber *** Chairman Yuuki Masahiro.
With the advent of the electric era, the new energy vehicle market is developing rapidly, and Yokohama tires follow the trend and make every effort to lay out the new energy tire market. The Advan Sport EV is an ultra-high-performance new energy vehicle tire developed on the basis of the Advan Sport V107 for high-end electric vehicles, which has been supplied to BMW ix3 and Mercedes AMG EQS and other automakers and has been well received. The Advan Sport EV inherits the V107 tread characteristics, providing excellent grip on both wet and dry roads and reducing noise. At the same time, the rubber compound used in the Advan Sport EV has been proven in the development of OE tires, with excellent wet performance and lower rolling resistance than the V107. In terms of quietness, the "Advan Sport EV" tires are marked on the sidewall"silentfoam "The words indicate that a layer of "silentfoam" with polyurethane foam technology is attached to the inside of the tire, which reduces cavity resonance caused by uneven road surfaces during driving, thereby reducing unpleasant noise and creating a quiet interior environment.
Yokohama's new ADVNA Sport EV
One of the themes of the Advan series is:"Driving pleasure is realized"γIn today's era of the increasing popularity of electric vehicles, Yokohama will continue to design and develop tires that are fun to drive for a wide range of car owners, while promoting corporate activities that contribute to the realization of carbon neutrality, a major social movement.
At the same time, the conference commended the dealers who have achieved excellent results in 2023, thanked them for their outstanding contributions in the past year, and invited outstanding dealer representatives to share their business experience, and to deepen the experience and experience of channel development and service upgrading under the new situation.
At the end of the meeting, Mr. Fan Minh, General Manager of Yokohama Rubber***, delivered a speech, saying: "Yokohama will further strengthen the development of products, and further stabilize and enhance the market value through the launch of the flagship product ADVAN Sport EV (V108) and the new marketing model supporting it. At the same time, we will continue to increase investment in OE supporting models, deepen the existing sales network channels, innovate first-class methods, open up a broader market, and provide customers with better products and services. β
General Manager of Yokohama Rubber *** Fan Ming.
With products that condense our sincerity and technology, we will continue to create happiness and wealth", which has been the corporate philosophy that Yokohama has adhered to for more than 100 years. As the main business of Yokohama, tires have been exploring the needs of Chinese consumers, looking for opportunities and changes in the changing market, and advancing with the times. Red Rabbit Galloping, accompanied by Dragon Horse, Yokohama Tire will work side by side with dealers with better brands, better products, and more diversified sales channels to open a wonderful chapter in 2024!