Recently, Apple announced its latest quarterly earnings report, in which the revenue in Greater China fell by 13% year-on-year, which attracted widespread attention from the market. In response to this decline, Apple CEO Tim Cook responded in an interview that the main reason was the loss of popularity of the non-iPhone business.
In Greater China, Apple's iPhone business remains stable, but demand for other products and services has declined, Cook said. He believes that this may be related to increased competition, as well as other factors. "In Greater China, our iPhone business is still doing well, but the demand for other products and services has declined. "We're trying to figure out why and do something about it." ”
In response to this problem, Apple has begun to take a series of measures to revive its business in Greater China. This includes strengthening marketing, launching customized products and services for consumers in the region, and expanding the retail network in the region. "We attach great importance to the Greater China market and believe that there is huge growth potential here. "We will continue to invest more in the region and stay close to our local partners and consumers." ”
While the decline in revenue in Greater China has had an impact on Apple's overall performance, Cook said that Apple's business performance in other regions remains strong, especially in the United States and Europe. He believes that through continuous improvement and innovation, Apple will continue to maintain its leading position on a global scale.
At the same time, Cook also emphasized Apple's ability to innovate in terms of products and services. He said that Apple has always adhered to the concept of human-centered design and is committed to providing consumers with a better user experience. In the future, Apple will continue to launch more impactful products and services to meet the changing needs of the market.
Talking about the outlook for the future, Cook said that artificial intelligence and augmented reality will be the focus areas of focus for Apple. He believes that these technologies will bring more innovation and breakthroughs to Apple's products and services. At the same time, Apple will continue to strengthen its commitment to privacy and environmental protection to provide safer and more sustainable solutions for consumers around the world.
Overall, while declining revenue in Greater China has put some pressure on Apple, Cook said that Apple will continue to strive for improvements and innovations to revive its business in the region. By increasing its marketing efforts, launching customized products and services, and expanding its retail network, Apple will continue to strengthen its competitiveness in the region and provide consumers with a better experience. At the same time, Apple will continue to focus on cutting-edge areas such as artificial intelligence and augmented reality to promote innovation and breakthroughs in products and services. Globally, Apple will continue to uphold human-centered design, enhanced privacy and environmental commitments to provide safer and more sustainable solutions for consumers. February** Dynamic Incentive Program