On February 21, the topic of hot and piping hot concerts quickly appeared on the hot search list. In this spring, what kind of attitude will the hot singers appear? In the list of singers circulating on the Internet, the main creators of "Hot and Hot" are Jia Ling, Lei Jiayin, Zhang Xiaofei, Sha Yi, etc., in addition to Da Zhang Wei, Zhou Shen, Wang Sulong and Xilin Nayi Gao.
I'm really looking forward to it" "* can buy tickets"...This news filled my fans with enthusiasm. However, there are also some netizens who have the opinion that "making an original soundtrack CD is a good choice" and that "not everyone is qualified to hold a concert".
According to the understanding of the Daily Economic News reporter, Mango TV is the cooperation platform of this "hot and hot concert", and they also put forward a new concept of "movie IP after-sales concert". According to internal sources, the "Hot and Hot Concert" is planned to be held simultaneously on and offline.
In recent years, the "after-sales economy" has received a lot of attention, which means that after the release of movies and TV series, it has brought a richer and more diverse entertainment experience to audiences through various spin-offs, fan meetings, concerts and other means. Jia Ling's "after-sales economy" is known as the "Jia's marketing model", which quickly became popular on the Internet with its novel and unique marketing methods, and became the object of imitation by many enterprises. A reporter from the Daily Economic News observed that Jia Ling is expanding her new business strategy of "after-sales economy" through her work "Hot and Hot". In "Hot and Warm", Jia Ling attracted the attention of a large number of young female audiences with the "fan economy" model and successfully opened the market. A few days ago, that is, on February 18, in the "Hot Transformation" song "Everything is in Time", the duet of the fat and thin Jia Ling aroused widespread social attention, and related issues quickly topped the hot search list, and fashion topics related to her also followed.
How much money can a concert bring to a movie.
As of around 19 o'clock in the evening of February 21, the box office revenue of the movie "Hot and Hot" was as high as 305.7 billion yuan, successfully entered the top 20 of China's film box office list. In this Spring Festival, Jia Ling has become one of the hottest topics. During this period, both this film and Jia Ling, as the director and actor of the film, have successfully attracted the attention of the audience.
*The source is a screenshot of Lighthouse Pro.
After Jia Ling ended her performance in a big wave evening dress, the film's special concert kicked off. "Hot and Warm Concert" is a large-scale TV talent show hosted by Beijing Xinhai Century Film and Television Culture. "As for the "Hot and Hot Concert", when will it be held? Is there a fixed venue? On which platform do you plan to do it, and do you want to save your event?
According to internal sources to the reporter of the Daily Economic News, the "Hot and Hot Concert" is planned to be held simultaneously on and offline. The company said that there is no official announcement yet, and it expects to launch in the first half of this year. Regarding this point, the reporter has sent an interview outline to Mango TV, but has not received an official reply before submitting the manuscript.
Personally, I think the idea is fantastic, both in the film field and on the platform to work with, it's a good opportunity to try. Recently, when the premiere of the movie "I Am Not the God of Medicine" held a press conference in Beijing, director Wong Kar-wai said. Film critic Tan Fei pointed out in an interview with the Daily Economic News reporter that the more diversified attempts in film marketing and post-screening product design, the more beneficial it is to the long-term development of the film and television industry.
According to the data of "2023 Film Derivatives Industry Development Trend Film Derivatives Market Investment Potential Analysis", from the debut of the "Star Wars" series of films in 1977 to 2020, the total global box office of this series of films reached 102$9.1 billion. Surprisingly, the revenue of its authorized goods has been as high as 422$1.7 billion, which is four times the global box office receipts. With the rapid development of China's economy and the continuous improvement of people's living standards, the film industry has also ushered in unprecedented development opportunities. Although China has emerged as the world's second largest film industry, compared with Hollywood's business model, China's film derivatives market still has huge growth potential. With the rapid growth of China's film industry, film derivatives have also developed rapidly, among which the film and television industry represented by film derivatives has gradually become one of the most important components of China's cultural industry. According to the data, more than 90% of the revenue of China's film market is brought by box office and product placement, while film and television-related derivative products account for less than 10%.
*Taken from: Screenshot of the MV "Everything Is in Time".
The 'after-sales economy' covers movie-related spin-offs and concerts, etc., which helps to enhance the long-tail effect of film projects. A few days ago, an article by a well-known ** in Beijing "Jia Ling's 'after-sales economy'" attracted the attention of many netizens. Tan Fei said in an interview with reporters: "I think Jia Ling's real intention in holding the 'Hot and Hot Concert' is not to earn income, but to thank her fans and contribute to her publicity." ”
Over the years, the "after-sales economy" has been looking for new selling points in popular film and television works, especially in the field of holding concerts, which has been widely welcomed.
From the national style ** concert that started with "Chen Qing Ling" in 2019, to the theme concert of "Shanhe Ling" in 2021, and then to the popular repertoire such as "Lotus Tower" in 2023, they have all been warmly welcomed, and even the main creative team of "The Legend of the New White Lady", which has a history of more than 30 years, has successfully held their concert in 2024.
The "after-sales concert" is not only to win the sincere support of fans, but also to help the host platform better "bind" its members. In 2023, Wuzhen became the venue for the "Lotus Tower" concert, and at that time two types of tickets were launched: offline and online. There are only 700 seats offline, and players need to draw them by "playing luck". The threshold for buying an iQIYI Star Diamond Annual Card is 448 yuan, and for each Star Diamond Annual Card purchased, players can get a chance to draw, and there is no limit to the number of purchases. Launched online and offline activities at the same time to attract a lot of traffic. The reporter of the Daily Economic News observed that at that time, some people were willing to spend thousands of yuan to become a member of the 10-year ** platform, just for the possibility of trying to draw offline tickets many times.
*The source is a screenshot provided by a netizen.
Achieving a successful "aftermarket economy" is no easy feat.
Not every popular film and television project gets positive feedback when it comes to a concert. This year's Super Weekend was no exception. Similar to "Lotus Tower", "Sauvignon Blanc", which is the highlight of the 2023 summer season, organized a grand event called "Closing Celebration Great Wilderness Tour Carnival Night" in November of the same year. On the live broadcast platform, fans of "Sauvignon Blanc" spontaneously organized an event called "Literary Show", and invited many well-known singers and singer teams to participate. Although it was not explicitly stated that it was a "concert", fans came out of deep expectations for the "after-sales concert". No, in the name of "Literary Youth", "Sauvignon Blanc" also specially prepared a performance for everyone called "Literary Youth, Sauvignon Blanc - Literary Youth Special Meeting". However, due to the planning of the "scribble" program, the Sauvignon Blanc party was embarrassing and unfortunately made it to the hot search list.
At that time, the netizen comments about the "Sauvignon Blanc" party** were obtained from online screenshots.
Regarding the upcoming concert of "Hot and Hot", the Daily Economic News reporter and some netizens expressed their concerns, they believe that this concert requires a certain level of professionalism, and not everyone is qualified to hold it.
Although the 'after-sales concert' is very popular, its contribution to the IP series is huge. If "Hot and Hot" wants to hold a concert, you can consider naming it more, such as an audience meeting or a thank you party. Recently, Tan Fei held an event called "After-sales Concert" for "Hot and Hot". Tan Fei pointed out in an interview with the reporter of "Daily Economic News" that it is not easy to achieve a successful "after-sales economy". In addition to the need for a high-quality work, careful planning and meticulous cultivation by partners are also crucial. Only by deeply understanding the audience can we win their wide recognition and support. Tan Fei believes, ""Hot and Hot" is a very down-to-earth movie. "Singing a few songs in the form of a party can be seen as the deep emotion that Jia Ling and the other crew creators show to the audience, which is more likely to win the love of fans and audiences. Tan Fei said that the "after-sales economy" is a systematic project, from program production to publicity and promotion to marketing are inseparable from teamwork. Tan Fei made a statement.
Before that "hot and hot" ** meeting, Jia Ling had already shown her unique charm.
She presented us with the MV of "Everything in Time" created by herself, in which Jia Ling sang in two forms: fat and thin.
Jia Ling not only appeared on the cover of Harper's Bazaar magazine, but also her style of dress was professional and fashionable, so she was regarded by many netizens as "the spokesperson that Prada should sign on".
The core of all these views expressed by Jia Ling revolves around the concept of "cherishing oneself more".
The source of * is a screenshot of **.
For Jia Ling, caring for herself is a "skill" of a "people-pleasing personality" that needs to be continuously learned.
I'm in the process of revising. Now she feels that if others don't reply, it's her fault, so she must reply to the message well. Jia Ling mentioned in an interview with Lu Yu that if the message she sent before was not responded to by others, she might think deeply about whether she was not good enough in some aspects. "Now that I understand a lot of things, I care more about my emotions and state of mind, and I want her to be happy. ”
For example, in the past, people might have felt a little embarrassed in such an atmosphere, and I would definitely stand up and tell a joke. But now, if everyone's atmosphere becomes a little awkward, I probably won't particularly care, it's really difficult. At the "Academic Seminar on Ten Years of Review and Prospect in the New Era" held by the China Film Art Research Center, the famous director Jia Ling made a speech. Jia Ling made a statement.
Jia Ling was not unhappy after losing weight, but she no longer caters to the expectations of society, but cares more about herself; Not for others, but for yourself. A better way to love yourself than to try to please others.
Jia Ling